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Online controlled experiments are the primary tool for measuring the causal impact of product changes in digital businesses. It is increasingly common for digital products and services to interact with customers in a personalised way. Using…

Methodology · Statistics 2021-07-02 C. H. Bryan Liu , Benjamin Paul Chamberlain

Computer experiments are becoming increasingly important in scientific investigations. In the presence of uncertainty, analysts employ probabilistic sensitivity methods to identify the key-drivers of change in the quantities of interest.…

Methodology · Statistics 2024-07-02 Isadora Antoniano-Villalobos , Emanuele Borgonovo , Xuefei Lu

Changepoints are abrupt variations in the generative parameters of a data sequence. Online detection of changepoints is useful in modelling and prediction of time series in application areas such as finance, biometrics, and robotics. While…

Machine Learning · Statistics 2007-10-22 Ryan Prescott Adams , David J. C. MacKay

Online controlled experiments (A/B tests) are fundamental to data-driven decision-making in the digital economy. However, their real-world application is frequently compromised by two critical shortcomings: the use of statistically flawed…

Applications · Statistics 2025-09-30 Srijesh Pillai , Rajesh Kumar Chandrawat

Accurately predicting the onset of specific activities within defined timeframes holds significant importance in several applied contexts. In particular, accurate prediction of the number of future users that will be exposed to an…

Methodology · Statistics 2024-01-29 Mario Beraha , Lorenzo Masoero , Stefano Favaro , Thomas S. Richardson

We consider the problem of online learning in the presence of distribution shifts that occur at an unknown rate and of unknown intensity. We derive a new Bayesian online inference approach to simultaneously infer these distribution shifts…

Machine Learning · Statistics 2021-10-28 Aodong Li , Alex Boyd , Padhraic Smyth , Stephan Mandt

Change points in real-world systems mark significant regime shifts in system dynamics, possibly triggered by exogenous or endogenous factors. These points define regimes for the time evolution of the system and are crucial for understanding…

Machine Learning · Statistics 2025-09-30 Ioanna-Yvonni Tsaknaki , Fabrizio Lillo , Piero Mazzarisi

Accurate uncertainty estimates are important in sequential model-based decision-making tasks such as Bayesian optimization. However, these estimates can be imperfect if the data violates assumptions made by the model (e.g., Gaussianity).…

Machine Learning · Computer Science 2024-06-27 Shachi Deshpande , Charles Marx , Volodymyr Kuleshov

Click-through rate (CTR) prediction is a crucial task in online advertising to recommend products that users are likely to be interested in. To identify the best-performing models, rigorous model evaluation is necessary. Offline…

Information Retrieval · Computer Science 2024-06-27 Ramazan Tarik Turksoy , Beyza Turkmen

Online controlled experiment (also called A/B test or experiment) is the most important tool for decision-making at a wide range of data-driven companies like Microsoft, Google, Meta, etc. Metric computation is the core procedure for…

Distributed, Parallel, and Cluster Computing · Computer Science 2024-09-27 Tao Xiong , Yong Wang

Many organizations utilize large-scale online controlled experiments (OCEs) to accelerate innovation. Having high statistical power to detect small differences between control and treatment accurately is critical, as even small changes in…

Applications · Statistics 2020-09-11 Ali Mahmoudzadeh , Sophia Liu , Sol Sadeghi , Paul Luo Li , Somit Gupta

We present statistical methods for big data arising from online analytical processing, where large amounts of data arrive in streams and require fast analysis without storage/access to the historical data. In particular, we develop…

Computation · Statistics 2018-06-13 Elizabeth D. Schifano , Jing Wu , Chun Wang , Jun Yan , Ming-Hui Chen

Online A/B experiments generate millions of user-activity records each day, yet experimenters need timely forecasts to guide roll-outs and safeguard user experience. Motivated by the problem of activity prediction for A/B tests at Amazon,…

Applications · Statistics 2025-05-27 Mario Beraha , Lorenzo Masoero , Stefano Favaro , Thomas S. Richardson

The aim of the present study is to detect abrupt trend changes in the mean of a multidimensional sequential signal. Directly inspired by papers of Fernhead and Liu ([4] and [5]), this work describes the signal in a hierarchical manner : the…

Machine Learning · Computer Science 2021-06-11 Olivier Sorba , C Geissler

The selection of the assumed effect size (AES) critically determines the duration of an experiment, and hence its accuracy and efficiency. Traditionally, experimenters determine AES based on domain knowledge. However, this method becomes…

Machine Learning · Computer Science 2025-04-15 Yu Liu , Runzhe Wan , James McQueen , Doug Hains , Jinxiang Gu , Rui Song

Evaluating the causal effect of recommendations is an important objective because the causal effect on user interactions can directly leads to an increase in sales and user engagement. To select an optimal recommendation model, it is common…

Machine Learning · Computer Science 2021-07-16 Masahiro Sato

This paper proposes an online, provably robust, and scalable Bayesian approach for changepoint detection. The resulting algorithm has key advantages over previous work: it provides provable robustness by leveraging the generalised Bayesian…

Machine Learning · Statistics 2023-05-15 Matias Altamirano , François-Xavier Briol , Jeremias Knoblauch

Online experimentation (or A/B testing) has been widely adopted in industry as the gold standard for measuring product impacts. Despite the wide adoption, few literatures discuss A/B testing with quantile metrics. Quantile metrics, such as…

Applications · Statistics 2019-03-22 Min Liu , Xiaohui Sun , Maneesh Varshney , Ya Xu

The design of reliable indicators to anticipate critical transitions in complex systems is an im portant task in order to detect a coming sudden regime shift and to take action in order to either prevent it or mitigate its consequences. We…

Data Analysis, Statistics and Probability · Physics 2022-12-14 Martin Heßler , Oliver Kamps

We introduce a new method for high-dimensional, online changepoint detection in settings where a $p$-variate Gaussian data stream may undergo a change in mean. The procedure works by performing likelihood ratio tests against simple…

Methodology · Statistics 2020-10-13 Yudong Chen , Tengyao Wang , Richard J. Samworth