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Clickbait is characterized by disproportionately high emotional intensity relative to informational content, often reinforced by specific structural patterns. However, current research considers clickbait as a static textual phenomenon…

Computation and Language · Computer Science 2026-05-01 Syed Mhamudul Hasan , Mohd. Farhan Israk Soumik , Abdur R. Shahid

Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the…

Social and Information Networks · Computer Science 2016-11-01 Abhijnan Chakraborty , Bhargavi Paranjape , Sourya Kakarla , Niloy Ganguly

Unscrupulous content creators on YouTube employ deceptive techniques such as spam and clickbait to reach a broad audience and trick users into clicking on their videos to increase their advertisement revenue. Clickbait detection on YouTube…

Social and Information Networks · Computer Science 2021-12-17 Peya Mowar , Mini Jain , Ruchika Goel , Dinesh Kumar Vishwakarma

The widespread use of clickbait headlines, crafted to mislead and maximize engagement, poses a significant challenge to online credibility. These headlines employ sensationalism, misleading claims, and vague language, underscoring the need…

Computation and Language · Computer Science 2026-04-09 Chhavi Dhiman , Naman Chawla , Riya Dhami , Gaurav Kumar , Ganesh Naik

Clickbait detection in tweets remains an elusive challenge. In this paper, we describe the solution for the Zingel Clickbait Detector at the Clickbait Challenge 2017, which is capable of evaluating each tweet's level of click baiting. We…

Computation and Language · Computer Science 2017-10-17 Yiwei Zhou

We propose a lightweight hybrid approach to clickbait detection that combines OpenAI semantic embeddings with six compact heuristic features capturing stylistic and informational cues. To improve efficiency, embeddings are reduced using PCA…

Computation and Language · Computer Science 2026-04-10 Soveatin Kuntur , Panggih Kusuma Ningrum , Anna Wróblewska , Maria Ganzha , Marcin Paprzycki

Clickbait is the practice of engineering titles to incentivize readers to click through to articles. Such titles with sensationalized language reveal as little information as possible. Occasionally, clickbait will be intentionally…

Computation and Language · Computer Science 2023-06-28 Adhitya Thirumala , Elisa Ferracane

This study introduces 'clickbait spoiling', a novel technique designed to detect, categorize, and generate spoilers as succinct text responses, countering the curiosity induced by clickbait content. By leveraging a multi-task learning…

Computation and Language · Computer Science 2024-05-08 Sayantan Pal , Souvik Das , Rohini K. Srihari

Intentionally luring readers to click on a particular content by exploiting their curiosity defines a title as clickbait. Although several studies focused on detecting clickbait titles in English articles, low resource language like Bangla…

Computation and Language · Computer Science 2023-11-13 Md. Motahar Mahtab , Monirul Haque , Mehedi Hasan , Farig Sadeque

We study feature selection as a means to optimize the baseline clickbait detector employed at the Clickbait Challenge 2017. The challenge's task is to score the "clickbaitiness" of a given Twitter tweet on a scale from 0 (no clickbait) to 1…

Computation and Language · Computer Science 2018-02-06 Matti Wiegmann , Michael Völske , Benno Stein , Matthias Hagen , Martin Potthast

Social media platforms like Twitter, Facebook, and Instagram have facilitated the spread of misinformation, necessitating automated detection systems. This systematic review evaluates 36 studies that apply machine learning (ML) and deep…

Machine Learning · Computer Science 2025-06-24 Yunchong Liu , Xiaorui Shen , Yeyubei Zhang , Zhongyan Wang , Yexin Tian , Jianglai Dai , Yuchen Cao

In this era of digitisation, news reader tend to read news online. This is because, online media instantly provides access to a wide variety of content. Thus, people don't have to wait for tomorrow's newspaper to know what's happening…

Computation and Language · Computer Science 2021-06-15 Sohom Ghosh

Following the rising popularity of YouTube, there is an emerging problem on this platform called clickbait, which provokes users to click on videos using attractive titles and thumbnails. As a result, users ended up watching a video that…

Machine Learning · Computer Science 2025-05-26 Bhanuka Gamage , Adnan Labib , Aisha Joomun , Chern Hong Lim , KokSheik Wong

Historically, machine learning in computer security has prioritized defense: think intrusion detection systems, malware classification, and botnet traffic identification. Offense can benefit from data just as well. Social networks, with…

Cryptography and Security · Computer Science 2018-02-15 John Seymour , Philip Tully

To increase revenue, news websites often resort to using deceptive news titles, luring users into clicking on the title and reading the full news. Clickbait detection is the task that aims to automatically detect this form of false…

Computation and Language · Computer Science 2023-10-11 Daria-Mihaela Broscoteanu , Radu Tudor Ionescu

Clickbait is deceptive text that can manipulate web browsing, creating an information gap between a link and target page that literally baits a user into clicking. Clickbait detection continues to be well studied, but analyses of clickbait…

Social and Information Networks · Computer Science 2025-11-21 Austin McCutcheon , Chris Brogly

The increasing growth of social media provides us with an instant opportunity to be informed of the opinions of a large number of politically active individuals in real-time. We can get an overall idea of the ideologies of these individuals…

Human-Computer Interaction · Computer Science 2024-11-08 Sultan Ahmed , Salman Rakin , Khadija Urmi , Chandan Kumar Nag , Md. Mostofa Akbar

The topic of clickbait has garnered lot of attention since the advent of social media. Meriam-Webster defines Clickbait as something designed to make readers want to click on a hyperlink especially when the link leads to content of dubious…

Computers and Society · Computer Science 2019-04-17 Adil Rajput

YouTube videos often include captivating descriptions and intriguing thumbnails designed to increase the number of views, and thereby increase the revenue for the person who posted the video. This creates an incentive for people to post…

Machine Learning · Computer Science 2021-07-28 Ruchira Gothankar , Fabio Di Troia , Mark Stamp

Text provides a compelling example of unstructured data that can be used to motivate and explore classification problems. Challenges arise regarding the representation of features of text and student linkage between text representations as…

Computers and Society · Computer Science 2023-05-09 Nicholas J. Horton , Jie Chao , Phebe Palmer , William Finzer