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Virality of online content on social networking websites is an important but esoteric phenomenon often studied in fields like marketing, psychology and data mining. In this paper we study viral images from a computer vision perspective. We…

Social and Information Networks · Computer Science 2016-11-17 Arturo Deza , Devi Parikh

This paper aims to shed some light on the concept of virality - especially in social networks - and to provide new insights on its structure. We argue that: (a) virality is a phenomenon strictly connected to the nature of the content being…

Computation and Language · Computer Science 2015-03-20 Marco Guerini , Carlo Strapparava , Gozde Ozbal

In our overly-connected world, the automatic recognition of virality - the quality of an image or video to be rapidly and widely spread in social networks - is of crucial importance, and has recently awaken the interest of the computer…

Computer Vision and Pattern Recognition · Computer Science 2017-03-16 Xavier Alameda-Pineda , Andrea Pilzer , Dan Xu , Nicu Sebe , Elisa Ricci

Current models for predicting social media virality rely heavily on static textual and structural features, effectively ignoring the highly dynamic nature of trend signals. We study whether real-world attention signals can improve the…

Machine Learning · Computer Science 2026-05-06 Sarvagya Somvanshi , Mohan Xu , Rakhi Chadalavada , Nathan Canera

Mathematical models are validated against empirical data, while examining potential indicators for an online video that went viral. We revisit some concepts of infectious disease modeling (e.g. reproductive number) and we comment on the…

Physics and Society · Physics 2014-02-17 Ariel Cintron-Arias

Visual content on social media plays a key role in entertainment and information sharing, yet some images gain more engagement than others. We propose that image memorability - the ability to be remembered - may predict viral potential.…

Human-Computer Interaction · Computer Science 2025-09-30 Shikang Peng , Wilma A. Bainbridge

Bio-inspired paradigms are proving to be useful in analyzing propagation and dissemination of information in networks. In this paper we explore the use of multi-type branching processes to analyse viral properties of content in a social…

Probability · Mathematics 2020-01-01 Ranbir Dhounchak , Veeraruna Kavitha , Eitan Altman

Online social networks provide a medium for citizens to form opinions on different societal issues, and a forum for public discussion. They also expose users to viral content, such as breaking news articles. In this paper, we study the…

Social and Information Networks · Computer Science 2022-04-11 Sijing Tu , Stefan Neumann

Billions of photos are uploaded to the web daily through various types of social networks. Some of these images receive millions of views and become popular, whereas others remain completely unnoticed. This raises the problem of predicting…

Computer Vision and Pattern Recognition · Computer Science 2021-05-20 Fatma S. Abousaleh , Wen-Huang Cheng , Neng-Hao Yu , Yu Tsao

The rapid proliferation of the Internet and the widespread adoption of social networks have significantly accelerated information dissemination. However, this transformation has introduced complexities in information capture and processing,…

Social and Information Networks · Computer Science 2025-03-06 Yuchuan Jiang , Chaolong Jia , Yunyi Qin , Wei Cai , Yongsen Qian

Information spread in social media depends on a number of factors, including how the site displays information, how users navigate it to find items of interest, users' tastes, and the `virality' of information, i.e., its propensity to be…

Social and Information Networks · Computer Science 2015-02-03 Jeon-Hyung Kang , Kristina Lermam

Our study presents a framework for predicting image-based social media content popularity that focuses on addressing complex image information and a hierarchical data structure. We utilize the Google Cloud Vision API to effectively extract…

Machine Learning · Computer Science 2024-05-09 Dahyun Jeong , Hyelim Son , Yunjin Choi , Keunwoo Kim

Models of contagion dynamics, originally developed for infectious diseases, have proven relevant to the study of information, news, and political opinions in online social systems. Modelling diffusion processes and predicting viral…

Physics and Society · Physics 2019-06-19 Weihua Li , Skyler J. Cranmer , Zhiming Zheng , Peter J. Mucha

Predictive models -- learned from observational data not covering the complete data distribution -- can rely on spurious correlations in the data for making predictions. These correlations make the models brittle and hinder generalization.…

Machine Learning · Computer Science 2020-06-16 Khurram Javed , Martha White , Yoshua Bengio

We explain a possible mechanism of an information spreading on a network which spreads extremely far from a seed node, namely the viral spreading. On the basis of a model of the information spreading in an online social network, in which…

Physics and Society · Physics 2014-03-18 Tatsuro Kawamoto , Naomichi Hatano

Studying information diffusion and the spread of goods in the real world and in many digital services can be extremely difficult since information about the information flows is challenging to accurately track. How information spreads has…

Social and Information Networks · Computer Science 2016-09-21 Jarosław Jankowski , Piotr Bródka , Juho Hamari

Despite the increasingly important role played by image memes, we do not yet have a solid understanding of the elements that might make a meme go viral on social media. In this paper, we investigate what visual elements distinguish image…

Human-Computer Interaction · Computer Science 2021-01-19 Chen Ling , Ihab AbuHilal , Jeremy Blackburn , Emiliano De Cristofaro , Savvas Zannettou , Gianluca Stringhini

Predicting cascade dynamics has important implications for understanding information propagation and launching viral marketing. Previous works mainly adopt a pair-wise manner, modeling the propagation probability between pairs of users…

Social and Information Networks · Computer Science 2015-01-23 Yongqing Wang , Hua-Wei Shen , Shenghua Liu , Xue-Qi Cheng

Various work has suggested that the memorability of an image is consistent across people, and thus can be treated as an intrinsic property of an image. Using computer vision models, we can make specific predictions about what people will…

Computer Vision and Pattern Recognition · Computer Science 2022-01-11 Coen D. Needell , Wilma A. Bainbridge

The diffusion of information and behaviors over social networks is of considerable interest in research fields ranging from sociology to computer science and application domains such as marketing, finance, human health, and national…

Adaptation and Self-Organizing Systems · Physics 2009-12-31 Richard Colbaugh , Kristin Glass
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