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Influence maximization serves as the main goal of a variety of social network activities such as viral marketing and campaign advertising. The independent cascade model for the influence spread assumes a one-time chance for each activated…
We review the theory of information cascades and social learning. Our goal is to describe in a relatively integrated and accessible way the more important themes, insights and applications of the literature as it has developed over the last…
Selecting the optimal subset from all vertices as seeds to maximize the influence in a social network has been a task of interest. Various methods have been proposed to select the optimal vertices in a static network, however, they are…
Understanding the behaviors of information propagation is essential for the effective exploitation of social influence in social networks. However, few existing influence models are both tractable and efficient for describing the…
We consider the algorithmic problem of selecting a set of target nodes that cause the biggest activation cascade in a network. In case when the activation process obeys the diminishing returns property, a simple hill-climbing selection…
Understanding human activity is very challenging even with the recently developed 3D/depth sensors. To solve this problem, this work investigates a novel deep structured model, which adaptively decomposes an activity instance into temporal…
Cascade models based on dynamical complex networks are proposed as models of turbulent energy cascade. Taking a simple shell model as the initial regular lattice with only nearest neighbor interactions, small world network models are…
We present a novel hierarchical model for human activity recognition. In contrast to approaches that successively recognize actions and activities, our approach jointly models actions and activities in a unified framework, and their labels…
One of the interesting and important problems of information diffusion over a large social network is to identify an appropriate model from a limited amount of diffusion information. There are two contrasting approaches to model information…
In social networks, it is often of interest to identify the most influential users who can successfully spread information to others. This is particularly important for marketing (e.g., targeting influencers for a marketing campaign) and to…
Temporal social networks are characterized by {heterogeneous} duration of contacts, which can either follow a power-law distribution, such as in face-to-face interactions, or a Weibull distribution, such as in mobile-phone communication.…
In this paper we analyze influence maximization in the voter model with an active strategic and a passive influencing party in non-stationary settings. We thus explore the dependence of optimal influence allocation on the time horizons of…
Information diffusion is usually modeled as a process in which immutable pieces of information propagate over a network. In reality, however, messages are not immutable, but may be morphed with every step, potentially entailing large…
The problem of finding the optimal set of source nodes in a diffusion network that maximizes the spread of information, influence, and diseases in a limited amount of time depends dramatically on the underlying temporal dynamics of the…
The problem of maximizing information diffusion, given a certain budget expressed in terms of the number of seed nodes, is an important topic in social networks research. Existing literature focuses on single phase diffusion where all seed…
Existing approaches for information cascade prediction fall into three main categories: feature-driven methods, point process-based methods, and deep learning-based methods. Among them, deep learning-based methods, characterized by its…
Diffusion processes are instrumental to describe the movement of a continuous quantity in a generic network of interacting agents. Here, we present a probabilistic framework for diffusion in networks and propose to classify agent…
Understanding how complex behaviors, opinions, and innovations spread in online social networks remains a central challenge in computational social science. Existing models of complex contagion typically rely on stylized threshold…
In the last decade, information diffusion (also known as information cascade) on social networks has been massively investigated due to its application values in many fields. In recent years, many sequential models including those models…
We present a new model for reasoning about the way information is shared among friends in a social network, and the resulting ways in which it spreads. Our model formalizes the intuition that revealing personal information in social…