Related papers: Automatic Understanding of Image and Video Adverti…

Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to the study of propaganda, social psychology, and marketing. Despite its importance, computational modeling of persuasion in…

Visual arguments, often used in advertising or social causes, rely on images to persuade viewers to do or believe something. Understanding these arguments requires selective vision: only specific visual stimuli within an image are relevant…

Visual persuasion, which uses visual elements to influence cognition and behaviors, is crucial in fields such as advertising and political communication. With recent advancements in artificial intelligence, there is growing potential to…

Human vision is capable of performing many tasks not optimized for in its long evolution. Reading text and identifying artificial objects such as road signs are both tasks that mammalian brains never encountered in the wild but are very…

Given the massive market of advertising and the sharply increasing online multimedia content (such as videos), it is now fashionable to promote advertisements (ads) together with the multimedia content. It is exhausted to find relevant ads…

Emotion evoked by an advertisement plays a key role in influencing brand recall and eventual consumer choices. Automatic ad affect recognition has several useful applications. However, the use of content-based feature representations does…

Online advertising is a huge, rapidly growing advertising market in today's world. One common form of online advertising is using image ads. A decision is made (often in real time) every time a user sees an ad, and the advertiser is eager…

Understanding human actions is a key problem in computer vision. However, recognizing actions is only the first step of understanding what a person is doing. In this paper, we introduce the problem of predicting why a person has performed…

We tackle the problem of understanding visual ads where given an ad image, our goal is to rank appropriate human generated statements describing the purpose of the ad. This problem is generally addressed by jointly embedding images and…

Multimedia content, such as advertisements and story videos, exhibit a rich blend of creativity and multiple modalities. They incorporate elements like text, visuals, audio, and storytelling techniques, employing devices like emotions,…

In this work, we explore the emotional reactions that real-world images tend to induce by using natural language as the medium to express the rationale behind an affective response to a given visual stimulus. To embark on this journey, we…

Visual question answering is the task of returning the answer to a question about an image. A challenge is that different people often provide different answers to the same visual question. To our knowledge, this is the first work that aims…

Advertisements (ads) often include strongly emotional content to leave a lasting impression on the viewer. This work (i) compiles an affective ad dataset capable of evoking coherent emotions across users, as determined from the affective…

In order to convey the most content in their limited space, advertisements embed references to outside knowledge via symbolism. For example, a motorcycle stands for adventure (a positive property the ad wants associated with the product…

In order to resonate with the viewers, many video advertisements explore creative narrative techniques such as "Freytag's pyramid" where a story begins with exposition, followed by rising action, then climax, concluding with denouement. In…

Understanding and conversing about dynamic scenes is one of the key capabilities of AI agents that navigate the environment and convey useful information to humans. Video question answering is a specific scenario of such AI-human…

Advertisements (ads) often contain strong affective content to capture viewer attention and convey an effective message to the audience. However, most computational affect recognition (AR) approaches examine ads via the text modality, and…

Advertisement videos (ads) play an integral part in the domain of Internet e-commerce as they amplify the reach of particular products to a broad audience or can serve as a medium to raise awareness about specific issues through concise…

Image ad understanding is a crucial task with wide real-world applications. Although highly challenging with the involvement of diverse atypical scenes, real-world entities, and reasoning over scene-texts, how to interpret image ads is…

In this work, we explore a genre of puzzles ("image riddles") which involves a set of images and a question. Answering these puzzles require both capabilities involving visual detection (including object, activity recognition) and,…