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Social networks have become an increasingly common abstraction to capture the interactions of individual users in a number of everyday activities and applications. As a result, the analysis of such networks has attracted lots of attention…
In the global move toward urbanization, making sure the people remaining in rural areas are not left behind in terms of development and policy considerations is a priority for governments worldwide. However, it is increasingly challenging…
This workshop paper reports on an ongoing mixed-methods study on the two arguably most popular social network sites, Facebook and Twitter, for the same users. The overarching goal of the study is to shed light into the nuances of social…
``Impression Zombies'', a type of malicious account designed to artificially inflate engagement metrics, have recently emerged as a significant threat on X (formerly Twitter). These accounts disseminate a high volume of low-quality,…
In this paper, we study the problem of early detection of fake user accounts on social networks based solely on their network connectivity with other users. Removing such accounts is a core task for maintaining the integrity of social…
The growing use of social media has led to drastic changes in our decision-making. Especially, Facebook offers marketing API which promotes business to target potential groups who are likely to consume their items. However, this service can…
The identification of strategic business partnerships can potentially provide competitive advantages for businesses; however, due to the dynamics and uncertainty present in business environments, this task could be challenging. To help…
Social media platforms curate access to information and opportunities, and so play a critical role in shaping public discourse today. The opaque nature of the algorithms these platforms use to curate content raises societal questions. Prior…
In many online platforms, customers' decisions are substantially influenced by product rankings as most customers only examine a few top-ranked products. Concurrently, such platforms also use the same data corresponding to customers'…
Online Social Networks (OSN) during last years acquired a huge and increasing popularity as one of the most important emerging Web phenomena, deeply modifying the behavior of users and contributing to build a solid substrate of connections…
Social media include diverse interaction metrics related to user popularity, the most evident example being the number of user followers. The latter has raised concerns about the credibility of the posts by the most popular creators.…
Facebook, the most popular Online social network is a virtual environment where users share information and are in contact with friends. Apart from many useful aspects, there is a large amount of personal and sensitive information publicly…
The use of alluring headlines (clickbait) to tempt the readers has become a growing practice nowadays. For the sake of existence in the highly competitive media industry, most of the on-line media including the mainstream ones, have started…
Fake engagement is one of the significant problems in Online Social Networks (OSNs) which is used to increase the popularity of an account in an inorganic manner. The detection of fake engagement is crucial because it leads to loss of money…
The expansion of online social media platforms has led to a surge in online content consumption. However, this has also paved the way for disseminating false claims and misinformation. As a result, there is an escalating demand for a…
Advertising is a primary means for revenue generation for millions of websites and smartphone apps (publishers). Naturally, a fraction of publishers abuse the ad-network to systematically defraud advertisers of their money. Defenses have…
The use of social media platforms has been gradually increasing and fake news spreading is becoming an alarming issue nowadays. The spreading of fake news means disseminating false, confusing, and spurious information which hurts families,…
Facebook uses Artificial Intelligence for targeting users with advertisements based on the events in which they engage like sharing, liking, making comments, posts by a friend, a group creation, etcetera. Each user interacts with these…
With the growing use of popular social media services like Facebook and Twitter it is challenging to collect all content from the networks without access to the core infrastructure or paying for it. Thus, if all content cannot be collected…
The rise of social media has enabled the widespread propagation of fake news, text that is published with an intent to spread misinformation and sway beliefs. Rapidly detecting fake news, especially as new events arise, is important to…