Related papers: A reliability-based approach for influence maximiz…

A dataset has been classified by some unknown classifier into two types of points. What were the most important factors in determining the classification outcome? In this work, we employ an axiomatic approach in order to uniquely…

We combine philosophical theories with quantitative analyses of online data to propose a sophisticated approach to social media influencers. Identifying influencers as communication systems emerging from a dialectic interactional process…

Social networks have been popular platforms for information propagation. An important use case is viral marketing: given a promotion budget, an advertiser can choose some influential users as the seed set and provide them free or discounted…

In the context of modern marketing, Twitter is considered a communication platform to spread information. Many companies create and acquire several Twitter accounts to support and perform varieties of marketing mix activities. Initially,…

Many years after online social networks exceeded our collective attention, social influence is still built on attention capital. Quality is not a prerequisite for viral spreading, yet large diffusion cascades remain the hallmark of a social…

Influence maximization (IM) aims to identify a small number of influential individuals to maximize the information spread and finds applications in various fields. It was first introduced in the context of viral marketing, where a company…

Fads, product adoption, mobs, rumors, memes, and emergent norms are diverse social contagions that have been modeled as network cascades. Empirical study of these cascades is vulnerable to what we describe as the "opacity problem": the…

We study the spread of influence in a social network based on the Linear Threshold model. We derive an analytical expression for evaluating the expected size of the eventual influenced set for a given initial set, using the probability of…

We consider the problem of Influence Maximization (IM), the task of selecting $k$ seed nodes in a social network such that the expected number of nodes influenced is maximized. We propose a community-aware divide-and-conquer framework that…

The integrity and functionality of many real-world complex systems hinge on a small set of pivotal nodes, or influencers. In different contexts, these influencers are defined as either structurally important nodes that maintain the…

For the purpose of propagating information and ideas through a social network, a seeding strategy aims to find a small set of seed users that are able to maximize the spread of the influence, which is termed as influence maximization…

Social networking and micro-blogging services, such as Twitter, play an important role in sharing digital information. Despite the popularity and usefulness of social media, they are regularly abused by corrupt users. One of these nefarious…

Influential users have great potential for accelerating information dissemination and acquisition on Twitter. How to measure the influence of Twitter users has attracted significant academic and industrial attention. Existing influential…

We consider the problem of estimating social influence, the effect that a person's behavior has on the future behavior of their peers. The key challenge is that shared behavior between friends could be equally explained by influence or by…

This paper addresses influence pathway discovery, a key emerging problem in today's online media. We propose a discovery algorithm that leverages recently published work on unsupervised interpretable ideological embedding, a mapping of…

With the growing importance of corporate viral marketing campaigns on online social networks, the interest in studies of influence propagation through networks is higher than ever. In a viral marketing campaign, a firm initially targets a…

The adaptive social learning paradigm helps model how networked agents are able to form opinions on a state of nature and track its drifts in a changing environment. In this framework, the agents repeatedly update their beliefs based on…

A key step in influence maximization in online social networks is the identification of a small number of users, known as influencers, who are able to spread influence quickly and widely to other users. The evolving nature of the…

Online influence maximization aims to maximize the influence spread of a content in a social network with unknown network model by selecting a few seed nodes. Recent studies followed a non-adaptive setting, where the seed nodes are selected…

In the last few years, many closed social networks such as WhatsAPP and WeChat have emerged to cater for people's growing demand of privacy and independence. In a closed social network, the posted content is not available to all users or…