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The fundamental building block of social influence is for one person to elicit a response in another. Researchers measuring a "response" in social media typically depend either on detailed models of human behavior or on platform-specific…

Social and Information Networks · Computer Science 2013-02-19 Greg Ver Steeg , Aram Galstyan

Estimating influence on social media networks is an important practical and theoretical problem, especially because this new medium is widely exploited as a platform for disinformation and propaganda. This paper introduces a novel approach…

Social and Information Networks · Computer Science 2018-09-06 Steven T. Smith , Edward K. Kao , Danelle C. Shah , Olga Simek , Donald B. Rubin

Influence diffusion has been central to the study of propagation of information in social networks, where influence is typically modeled as a binary property of entities: influenced or not influenced. We introduce the notion of attitude,…

Social and Information Networks · Computer Science 2020-10-27 Xiaoyun Fu , Madhavan Rajagopal Padmanabhan , Raj Gaurav Kumar , Samik Basu , Shawn Dorius , Pavan Aduri

We consider the problem of \emph{influence maximization}, the problem of maximizing the number of people that become aware of a product by finding the `best' set of `seed' users to expose the product to. Most prior work on this topic…

Social and Information Networks · Computer Science 2016-04-28 Sharan Vaswani , Laks. V. S. Lakshmanan , Mark Schmidt

Centrality is one of the most studied concepts in social network analysis. There is a huge literature regarding centrality measures, as ways to identify the most relevant users in a social network. The challenge is to find measures that can…

Social and Information Networks · Computer Science 2016-04-26 Fabián Riquelme , Pablo González-Cantergiani

The link recommendation problem consists in suggesting a set of links to the users of a social network in order to increase their social circles and the connectivity of the network. Link recommendation is extensively studied in the context…

Data Structures and Algorithms · Computer Science 2017-06-15 Gianlorenzo D'Angelo , Lorenzo Severini , Yllka Velaj

In this paper, we address the important issue of uncertainty in the edge influence probability estimates for the well studied influence maximization problem --- the task of finding $k$ seed nodes in a social network to maximize the…

Social and Information Networks · Computer Science 2016-06-14 Wei Chen , Tian Lin , Zihan Tan , Mingfei Zhao , Xuren Zhou

The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation…

Computers and Society · Computer Science 2010-08-09 Daniel M. Romero , Wojciech Galuba , Sitaram Asur , Bernardo A. Huberman

Most centralities proposed for identifying influential spreaders on social networks to either spread a message or to stop an epidemic require the full topological information of the network on which spreading occurs. In practice, however,…

Physics and Society · Physics 2017-12-13 Byungjoon Min , Fredrik Liljeros , Hernán A. Makse

In a diffusion process on a network, how many nodes are expected to be influenced by a set of initial spreaders? This natural problem, often referred to as influence estimation, boils down to computing the marginal probability that a given…

Social and Information Networks · Computer Science 2020-01-01 Andrey Y. Lokhov , David Saad

Influence Maximization (IM), which aims to select a set of users from a social network to maximize the expected number of influenced users, is an evergreen hot research topic. Its research outcomes significantly impact real-world…

Social and Information Networks · Computer Science 2025-03-28 Taotao Cai , Quan Z. Sheng , Xiangyu Song , Jian Yang , Shuang Wang , Wei Emma Zhang , Jia Wu , Philip S. Yu

We investigate the novel problem of voting-based opinion maximization in a social network: Find a given number of seed nodes for a target campaigner, in the presence of other competing campaigns, so as to maximize a voting-based score for…

Social and Information Networks · Computer Science 2022-09-15 Arkaprava Saha , Xiangyu Ke , Arijit Khan , Laks V. S. Lakshmanan

Influence Maximization (IM) aims at finding the most influential users in a social network, i. e., users who maximize the spread of an opinion within a certain propagation model. Previous work investigated the correlation between influence…

Social and Information Networks · Computer Science 2020-04-02 Mehmet Simsek , Henning Meyerhenke

Online social networks are used to diffuse opinions and ideas among users, enabling a faster communication and a wider audience. The way in which opinions are conditioned by social interactions is usually called social influence. Social…

Social and Information Networks · Computer Science 2019-07-03 Federico Corò , Emilio Cruciani , Gianlorenzo D'Angelo , Stefano Ponziani

Influence maximization has been studied for social network analysis, such as viral marketing (advertising), rumor prevention, and opinion leader identification. However, most studies neglect the interplay between influence spread, cost…

Social and Information Networks · Computer Science 2025-09-10 Mingyang Feng , Qi Zhao , Shan He , Yuhui Shi

Influence analysis is a fundamental problem in social network analysis and mining. The important applications of the influence analysis in social network include influence maximization for viral marketing, finding the most influential…

Social and Information Networks · Computer Science 2012-07-05 Rong-Hua Li , Jeffrey Xu Yu , Zechao Shang

In this paper, we revisit the problem of influence maximization with fairness, which aims to select k influential nodes to maximise the spread of information in a network, while ensuring that selected sensitive user attributes are fairly…

Social and Information Networks · Computer Science 2023-06-07 Yuting Feng , Ankitkumar Patel , Bogdan Cautis , Hossein Vahabi

The global dynamics of event cascades are often governed by the local dynamics of peer influence. However, detecting social influence from observational data is challenging due to confounds like homophily and practical issues like missing…

Social and Information Networks · Computer Science 2019-07-22 Sandeep Soni , Shawn Ling Ramirez , Jacob Eisenstein

Influential users play an important role in online social networks since users tend to have an impact on one other. Therefore, the proposed work analyzes users and their behavior in order to identify influential users and predict user…

Social and Information Networks · Computer Science 2016-05-11 Fredrik Erlandsson , Piotr Bródka , Anton Borg , Henric Johnson

Influence Maximization is an extensively-studied problem that targets at selecting a set of initial seed nodes in the Online Social Networks (OSNs) to spread the influence as widely as possible. However, it remains an open challenge to…

Social and Information Networks · Computer Science 2017-08-08 Jing Tang , Xueyan Tang , Junsong Yuan