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Facebook, the most popular Online social network is a virtual environment where users share information and are in contact with friends. Apart from many useful aspects, there is a large amount of personal and sensitive information publicly…
Every day, millions of users reveal their interests on Facebook, which are then monetized via targeted advertisement marketing campaigns. In this paper, we explore the use of demographically rich Facebook Ads audience estimates for tracking…
In the advent of the Internet, web-mediated social networking has become of great influence to Filipinos. Networking sites such as Friendster, YouTube, FaceBook and MySpace are among the most well known sites on the Internet. These sites…
The Facebook Page Network (FPN) is a platform for Businesses, Public Figures and Organizations (BPOs) to connect with individuals and other BPOs in the digital space. For over a decade scale-free networks have most appropriately described a…
Social networking has become a major part of all our lives and we depend on it for day to day purposes. It is a medium that is used by people all around the world even in the smallest of towns. Its main purpose is to promote and aid…
Recent years have witnessed growing consolidation of web operations. For example, the majority of web traffic now originates from a few organizations, and even micro-websites often choose to host on large pre-existing cloud infrastructures.…
Classification problems have made significant progress due to the maturity of artificial intelligence (AI). However, differentiating items from categories without noticeable boundaries is still a huge challenge for machines -- which is also…
This paper studies the role of social networks in spatial mobility across India. Using aggregated and de-identified data from the world's largest online social network, we (i) document new descriptive findings on the structure of social…
Social networks seeded, crystallized and structured by large-scale social platforms like Facebook, LinkedIn, Slack, Twitter, WhatsApp, Instagram and WeChat exhibit complicated epistemic structures and dynamics that arise from the nature of…
A large scale agent-based model of common Facebook users was designed to develop an understanding of the underlying mechanism of information diffusion within online social networks at a micro-level analysis. The agent-based model network…
Through social network sites (SNS) are between the most popular sites in the Web, there is not a formal study on their functional features. This paper introduces a comprehensive list of them. Then, it shows how these features are supported…
Despite proportionality being one of the tenets of data protection laws, we currently lack a robust analytical framework to evaluate the reach of modern data collections and the network effects at play. We here propose a graph-theoretic…
The main aim of the research was to examine educational use of Facebook. The Computer Networks and Communication lesson was taken as the sample and the attitudes of the students included in the study group towards Facebook were measured in…
We describe our work in the collection and analysis of massive data describing the connections between participants to online social networks. Alternative approaches to social network data collection are defined and evaluated in practice,…
We recently measured the average distance of users in the Facebook graph, spurring comments in the scientific community as well as in the general press ("Four Degrees of Separation"). A number of interesting criticisms have been made about…
Online Social Networking is a fascinating phenomena, attracting more than one billion people. It supports basic human needs such as communication, socializing with others and reputation building. Thus, an in-depth understanding of user…
We quantify Facebook's ability to build shadow profiles by tracking individuals across the web, irrespective of whether they are users of the social network. For a representative sample of US Internet users, we find that Facebook is able to…
Social networks existing among employees, customers or users of various IT systems have become one of the research areas of growing importance. A social network consists of nodes - social entities and edges linking pairs of nodes. In…
Social media enables users to publish, disseminate, and access information easily. The downside is that it has fewer gatekeepers of what content is allowed to enter public circulation than the traditional media. In this paper, we present…
Given a large population, it is an intensive task to gather individual preferences over a set of alternatives and arrive at an aggregate or collective preference of the population. We show that social network underlying the population can…