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The spread of ideas across a social network can be studied using complex contagion models, in which agents are activated by contact with multiple activated neighbors. The investigation of complex contagions can provide crucial insights into…

Social and Information Networks · Computer Science 2015-03-19 Sergey Melnik , Jonathan A. Ward , James P. Gleeson , Mason A. Porter

We study proliferation of an action in binary action network coordination games that are generalized to include global effects. This captures important aspects of proliferation of a particular action or narrative in online social networks,…

Theoretical Economics · Economics 2023-08-02 John Higgins , Tarun Sabarwal

Ideas, behaviors, and opinions spread through social networks. If the probability of spreading to a new individual is a non-linear function of the fraction of the individuals' affected neighbors, such a spreading process becomes a "complex…

Physics and Society · Physics 2023-08-30 Julian Kates-Harbeck , Michael M. Desai

Complex contagion models have been developed to understand a wide range of social phenomena such as adoption of cultural fads, the diffusion of belief, norms, and innovations in social networks, and the rise of collective action to join a…

Physics and Society · Physics 2018-07-04 Yong Zhuang , Osman Yağan

We understand the dynamics of the world around us as by associating pairs of events, where one event has some influence on the other. These pairs of events can be aggregated into a web of memories representing our understanding of an…

Physics and Society · Physics 2010-09-03 Sungmin Lee , Verónica C Ramenzoni , Petter Holme

Social contagion is a ubiquitous and fundamental process that drives individual and social changes. Although social contagion arises as a result of cognitive processes and biases, the integration of cognitive mechanisms with the theory of…

Social and Information Networks · Computer Science 2024-05-01 Rachith Aiyappa , Alessandro Flammini , Yong-Yeol Ahn

There is a commonality among contagious diseases, tweets, urban crimes, nuclear reactions, and neuronal firings that past events facilitate the future occurrence of events. The spread of events has been extensively studied such that the…

Physics and Society · Physics 2016-09-16 Tomokatsu Onaga , Shigeru Shinomoto

We consider a dynamic social network model in which agents play repeated games in pairings determined by a stochastically evolving social network. Individual agents begin to interact at random, with the interactions modeled as games. The…

Probability · Mathematics 2007-05-23 Brian Skyrms , Robin Pemantle

Individuals are always limited by some inelastic resources, such as time and energy, which restrict them to dedicate to social interaction and limit their contact capacity. Contact capacity plays an important role in dynamics of social…

Physics and Society · Physics 2015-12-25 Wei Wang , Panpan Shu , Yu-Xiao Zhu , Ming Tang , Yi-Cheng Zhang

Understanding the dissemination of diseases, information, and behavior stands as a paramount research challenge in contemporary network and complex systems science. The COVID-19 pandemic and the proliferation of misinformation are relevant…

Physics and Society · Physics 2024-02-26 Guilherme Ferraz de Arruda , Alberto Aleta , Yamir Moreno

Models of cooperation grounded on social networks and on the ability of individuals to choose actions and partners aim to describe human social behavior. Extensive computer simulations of these models give important insight in the social…

Physics and Society · Physics 2007-05-23 Victor M. Eguluz , Martin G. Zimmermann , Camilo J. Cela-Conde , Maxi San Miguel

It has recently become possible to study the dynamics of information diffusion in techno-social systems at scale, due to the emergence of online platforms, such as Twitter, with millions of users. One question that systematically recurs is…

Physics and Society · Physics 2017-11-01 Bjarke Mønsted , Piotr Sapieżyński , Emilio Ferrara , Sune Lehmann

Over the last two decades, network science has greatly advanced our understanding of how the collective behaviors of a complex system emerge from the interactions among its basic units. Multiplex networks, i.e. networks with many layers,…

Behavioral adoptions are influenced by peers in different ways. While some individuals may change after a single incoming influence, others need multiple cumulated attempts. These two mechanism, known as the simple and the complex…

Physics and Society · Physics 2024-12-02 Elsa Andres , Romualdo Pastor-Satorras , Michele Starnini , Márton Karsai

The contagion dynamics can emerge in social networks when repeated activation is allowed. An interesting example of this phenomenon is retweet cascades where users allow to re-share content posted by other people with public accounts. To…

Social and Information Networks · Computer Science 2020-11-03 Zbigniew Palmowski , Daria Puchalska

Coordinated campaigns are used to influence and manipulate social media platforms and their users, a critical challenge to the free exchange of information online. Here we introduce a general, unsupervised network-based methodology to…

Social and Information Networks · Computer Science 2021-04-09 Diogo Pacheco , Pik-Mai Hui , Christopher Torres-Lugo , Bao Tran Truong , Alessandro Flammini , Filippo Menczer

Faced with uncertainty in decision making, individuals often turn to their social networks to inform their decisions. In consequence, these networks become central to how new products and behaviors spread. A key structural feature of…

Physics and Society · Physics 2025-10-07 Luca Lazzaro , Manuel S. Mariani , René Algesheimer , Radu Tanase

An enduring challenge in contagion theory is that the pathways contagions follow through social networks exhibit emergent complexities that are difficult to predict using network structure. Here, we address this challenge by developing a…

Social and Information Networks · Computer Science 2025-10-08 Fabian Tschofenig , Douglas Guilbeault

Social networks have emerged as a critical factor in information dissemination, search, marketing, expertise and influence discovery, and potentially an important tool for mobilizing people. Social media has made social networks ubiquitous,…

Social and Information Networks · Computer Science 2013-08-14 Kristina Lerman , Rumi Ghosh , Tawan Surachawala

Time-varying community structures widely exist in various real-world networks. However, the spreading dynamics on this kind of network has not been fully studied. To this end, we systematically study the effects of time-varying community…

Physics and Society · Physics 2017-05-17 Mian-Xin Liu , Wei Wang , Ying Liu , Ming Tang , Shi-Min Cai , Hai-Feng Zhang
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