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Public opinion governance in social networks is critical for public health campaigns, political elections, and commercial marketing. In this paper, we addresse the problem of maximizing overall opinion in social networks by strategically…

Social and Information Networks · Computer Science 2026-03-12 Gengyu Wang , Runze Zhang , Zhongzhi Zhang

High-centrality nodes have disproportionate influence on the behavior of a network; therefore controlling such nodes can efficiently steer the system to a desired state. Existing multiplex centrality measures typically rank nodes assuming…

Physics and Society · Physics 2019-06-10 Márton Pósfai , Niklas Braun , Brianne A. Beisner , Brenda McCowan , Raissa M. D'Souza

The goal of opinion maximization is to maximize the positive view towards a product, an ideology or any entity among the individuals in social networks. So far, opinion maximization is mainly studied as finding a set of influential nodes…

Social and Information Networks · Computer Science 2019-01-03 Anuj Nayak , Seyyedali Hosseinalipour , Huaiyu Dai

The understanding of how users in a network update their opinions based on their neighbours opinions has attracted a great deal of interest in the field of network science, and a growing body of literature recognises the significance of…

Social and Information Networks · Computer Science 2022-08-30 Zahra Ghorbani , Seyed Hossein Khasteh , Saeid Ghafouri

This paper aims to provide a new perspective on the interplay between decentralization -- a prevalent character of multi-agent systems -- and centralization, i.e., the task of imposing central control to meet system-level goals. In…

Social and Information Networks · Computer Science 2022-10-31 Yiping Liu , Jiamou Liu , Bakhadyr Khoussaino , Miao Qiao , Bo Yan

Many complex systems can be described as multiplex networks in which the same nodes can interact with one another in different layers, thus forming a set of interacting and co-evolving networks. Examples of such multiplex systems are social…

Physics and Society · Physics 2013-11-12 Arda Halu , Raul J. Mondragon , Pietro Panzarasa , Ginestra Bianconi

We investigate the novel problem of voting-based opinion maximization in a social network: Find a given number of seed nodes for a target campaigner, in the presence of other competing campaigns, so as to maximize a voting-based score for…

Social and Information Networks · Computer Science 2022-09-15 Arkaprava Saha , Xiangyu Ke , Arijit Khan , Laks V. S. Lakshmanan

We examine two-layer networks and centrality measures defined on them. We propose two fast and accurate algorithms to approximate the game-theoretic centrality measures and examine connection between centrality measures and characteristics…

Physics and Society · Physics 2025-10-30 Chi Zhao , Elena Parilina

This paper proposes a network model of opinion dynamics based on both the social network structure and network centralities. The conceptual novelty in this model is that the opinion of each individual is weighted by the associated network…

Social and Information Networks · Computer Science 2022-02-08 Shuang Gao

We delve into the dynamics of opinions within a multiplex network using coordination games, where agents communicate either in a one-way or two-way interactions, and where a designated leader may be present. By employing graph theory and…

Systems and Control · Electrical Eng. & Systems 2024-02-16 Amirreza Talebi , Sayed Pedram Haeri Boroujeni , Abolfazl Razi

Numerous centrality measures have been proposed to evaluate the importance of nodes in networks, yet comparative analyses of these measures remain limited. Based on 80 real-world networks, we conducted an empirical analysis of 16…

Other Statistics · Statistics 2025-08-14 Yilin Bi , Xinshan Jiao , Tao Zhou

We extend the concept of eigenvector centrality to multiplex networks, and introduce several alternative parameters that quantify the importance of nodes in a multi-layered networked system, including the definition of vectorial-type…

We formulate and propose an algorithm (MultiRank) for the ranking of nodes and layers in large multiplex networks. MultiRank takes into account the full multiplex network structure of the data and exploits the dual nature of the network in…

Physics and Society · Physics 2018-03-06 Christoph Rahmede , Jacopo Iacovacci , Alex Arenas , Ginestra Bianconi

Shifting social opinions has far-reaching implications in various aspects, such as public health campaigns, product marketing, and political candidates. In this paper, we study a problem of opinion optimization based on the popular…

Social and Information Networks · Computer Science 2023-06-30 Haoxin Sun , Zhongzhi Zhang

In the age of information abundance, attention is a coveted resource. Social media platforms vigorously compete for users' engagement, influencing the evolution of their opinions on a variety of topics. With recommendation algorithms often…

Physics and Society · Physics 2023-10-30 Andrea Somazzi , Giuseppe Maria Ferro , Diego Garlaschelli , Simon Asher Levin

We propose a new method for aggregating the information of multiple reviewers rating multiple products. Our approach is based on the network relations induced between products by the rating activity of the reviewers. We show that our method…

Physics and Society · Physics 2015-08-19 Yongli Li , Paolo Pin , Chong Wu

Network centrality plays an important role in many applications. Central nodes in social networks can be influential, driving opinions and spreading news or rumors.In hyperlinked environments, such as the Web, where users navigate via…

Social and Information Networks · Computer Science 2017-10-11 Sourav Medya , Arlei Silva , Ambuj Singh , Prithwish Basu , Ananthram Swami

This paper studies opinion dynamics in multilayer (social) networks. Extending a single-layer model, we formulate opinion updates as a synchronous coordination game in which agents minimize a local cost to stay close to their neighbors'…

Computer Science and Game Theory · Computer Science 2026-05-21 Ruey-An Shiu , Parinaz Naghizadeh

The non-trivial structure of such complex systems makes the analysis of their collective behavior a challenge. The problem is even more difficult when the information is distributed across networks (e.g., communication networks in different…

Social and Information Networks · Computer Science 2018-02-08 Carlo Spatocco , Giovanni Stilo , Carlotta Domeniconi , Alessandro D'Andrea

To understand a node's centrality in a multiplex network, its centrality values in all the layers of the network can be aggregated. This requires a normalization of the values, to allow their meaningful comparison and aggregation over…

Social and Information Networks · Computer Science 2016-06-20 Sude Tavassoli , Katharina Anna Zweig
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