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Online influence maximization (OIM) is a popular problem in social networks to learn influence propagation model parameters and maximize the influence spread at the same time. Most previous studies focus on the independent cascade (IC)…

Machine Learning · Computer Science 2021-04-27 Shuai Li , Fang Kong , Kejie Tang , Qizhi Li , Wei Chen

In this paper, we study the Multi-Round Influence Maximization (MRIM) problem, where influence propagates in multiple rounds independently from possibly different seed sets, and the goal is to select seeds for each round to maximize the…

Social and Information Networks · Computer Science 2019-06-07 Lichao Sun , Weiran Huang , Philip S. Yu , Wei Chen

Massive volumes of data continuously generated on social platforms have become an important information source for users. A primary method to obtain fresh and valuable information from social streams is \emph{social search}. Although there…

Social and Information Networks · Computer Science 2019-03-25 Yanhao Wang , Yuchen Li , Kian-Lee Tan

Fair Influence Maximization (FIM) seeks to mitigate disparities in influence across different groups and has recently garnered increasing attention. A widely adopted notion of fairness in FIM is the maximin constraint, which directly…

Data Structures and Algorithms · Computer Science 2026-02-02 Xiaobin Rui , Qiangpeng Fang , Chen Peng , Jilong Shi , Zhixiao Wang , Wei Chen

Influence maximization is the problem of finding a set of users in a social network, such that by targeting this set, one maximizes the expected spread of influence in the network. Most of the literature on this topic has focused…

Databases · Computer Science 2011-10-03 Amit Goyal , Francesco Bonchi , Laks V. S. Lakshmanan

We consider a ubiquitous scenario in the study of Influence Maximization (IM), in which there is limited knowledge about the topology of the diffusion network. We set the IM problem in a multi-round diffusion campaign, aiming to maximize…

Machine Learning · Computer Science 2024-06-19 Yuting Feng , Vincent Y. F. Tan , Bogdan Cautis

The rise of Online Social Networks (OSNs) has caused an insurmountable amount of interest from advertisers and researchers seeking to monopolize on its features. Researchers aim to develop strategies for determining how information is…

Machine Learning · Statistics 2018-03-09 Trisha Lawrence

The majority of influence maximization (IM) studies focus on targeting influential seeders to trigger substantial information spread in social networks. In this paper, we consider a new and complementary problem of how to further increase…

Social and Information Networks · Computer Science 2017-06-27 Yishi Lin , Wei Chen , John C. S. Lui

In the last few years, many closed social networks such as WhatsAPP and WeChat have emerged to cater for people's growing demand of privacy and independence. In a closed social network, the posted content is not available to all users or…

Social and Information Networks · Computer Science 2022-09-22 Shixun Huang , Wenqing Lin , Zhifeng Bao , Jiachen Sun

Influence maximization (IM) seeks to identify a seed set that maximizes influence within a network, with applications in areas such as viral marketing, disease control, and political campaigns. The budgeted influence maximization (BIM)…

Social and Information Networks · Computer Science 2024-10-08 Su-Su Zhang , Chuang Liu , Huijuan Wang , Yang Chen , Xiu-Xiu Zhan

As a widely observable social effect, influence diffusion refers to a process where innovations, trends, awareness, etc. spread across the network via the social impact among individuals. Motivated by such social effect, the concept of…

Social and Information Networks · Computer Science 2020-12-24 Liang Ma

Influence maximization is a well-studied problem that asks for a small set of influential users from a social network, such that by targeting them as early adopters, the expected total adoption through influence cascades over the network is…

Social and Information Networks · Computer Science 2015-11-06 Wei Lu , Wei Chen , Laks V. S. Lakshmanan

Real-time solutions to the influence blocking maximization (IBM) problems are crucial for promptly containing the spread of misinformation. However, achieving this goal is non-trivial, mainly because assessing the blocked influence of an…

Neural and Evolutionary Computing · Computer Science 2025-05-23 Wenjie Chen , Shengcai Liu , Yew-Soon Ong , Zhuang Li , Ke Tang

Viral marketing campaigns target primarily those individuals who are central in social networks and hence have social influence. Marketing events, however, may attract diverse audience. Despite the importance of event marketing, the…

Social and Information Networks · Computer Science 2022-01-04 Balázs R. Sziklai , Balázs Lengyel

User recommendation systems enhance user engagement by encouraging users to act as inviters to interact with other users (invitees), potentially fostering information propagation. Conventional recommendation methods typically focus on…

Information Retrieval · Computer Science 2025-08-20 Hongru Hou , Jiachen Sun , Wenqing Lin , Wendong Bi , Xiangrong Wang , Deqing Yang

Social networks represent nowadays in many contexts the main source of information transmission and the way opinions and actions are influenced. For instance, generic advertisements are way less powerful than suggestions from our contacts.…

Neural and Evolutionary Computing · Computer Science 2021-05-03 Kateryna Konotopska , Giovanni Iacca

Most studies on influence maximization focus on one-shot propagation, i.e. the influence is propagated from seed users only once following a probabilistic diffusion model and users' activation are determined via single cascade. In reality…

Social and Information Networks · Computer Science 2017-02-21 Xiaohan Shan , Wei Chen , Qiang Li , Xiaoming Sun , Jialin Zhang

Influence Maximization problem has received significant attention in recent years due to its application in various do?mains such as product recommendation, public opinion dissemination, and disease propagation. This paper proposes a…

Social and Information Networks · Computer Science 2023-11-23 Renquan Zhang , Xilong Qu , Qiang Zhang , Xirong Xu , Sen Pei

The Influence Maximization (IM) problem seeks to discover the set of nodes in a graph that can spread the information propagation at most. This problem is known to be NP-hard, and it is usually studied by maximizing the influence (spread)…

Neural and Evolutionary Computing · Computer Science 2024-03-29 Elia Cunegatti , Leonardo Lucio Custode , Giovanni Iacca

Influence maximization aims to find a subset of seeds that maximize the influence spread under a given budget. In this paper, we mainly address the data-driven version of this problem, where the diffusion model is not given but needs to be…

Social and Information Networks · Computer Science 2023-11-21 Yuxin Zuo , Haojia Sun , Yongyi Hu , Jianxiong Guo , Xiaofeng Gao
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