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In this paper, we present an algorithmic study on how to surpass competitors in popularity by strategic promotions in social networks. We first propose a novel model, in which we integrate the Preferential Attachment (PA) model for…

Social and Information Networks · Computer Science 2024-09-18 Hao Liao , Sheng Bi , Jiao Wu , Wei Zhang , Mingyang Zhou , Rui Mao , Wei Chen

Given a social network with diffusion probabilities as edge weights and an integer k, which k nodes should be chosen for initial injection of information to maximize influence in the network? This problem is known as Target Set Selection in…

Social and Information Networks · Computer Science 2018-08-17 Suman Banerjee , Mamata Jenamani , Dilip Kumar Pratihar

We consider the problem of selecting a seed set to maximize the expected number of influenced nodes in the social network, referred to as the \textit{influence maximization} (IM) problem. We assume that the topology of the social network is…

Machine Learning · Computer Science 2019-11-26 Xiaojin Zhang

In this paper, we study the Budgeted Influence Maximization with Delay Problem, for which the number of literature are limited. We propose an approximate marginal spread computation\mbox{-}based approach for solving this problem. The…

Social and Information Networks · Computer Science 2020-05-26 Suman Banerjee , Mamata Jenamani , Dilip Kumar Pratihar

How would admissions look like in a university program for influencers? In the realm of social network analysis, influence maximization and link prediction stand out as pivotal challenges. Influence maximization focuses on identifying a set…

Social and Information Networks · Computer Science 2025-07-08 Marina Lin , Laura P. Schaposnik , Raina Wu

Motivated by scenarios of information diffusion and advertising in social media, we study an influence maximization problem in which little is assumed to be known about the diffusion network or about the model that determines how…

Machine Learning · Computer Science 2022-01-17 Alexandra Iacob , Bogdan Cautis , Silviu Maniu

We propose the first adversarially robust algorithm for monotone submodular maximization under single and multiple knapsack constraints with scalable implementations in distributed and streaming settings. For a single knapsack constraint,…

Data Structures and Algorithms · Computer Science 2019-05-08 Dmitrii Avdiukhin , Slobodan Mitrović , Grigory Yaroslavtsev , Samson Zhou

Predicting cascade dynamics has important implications for understanding information propagation and launching viral marketing. Previous works mainly adopt a pair-wise manner, modeling the propagation probability between pairs of users…

Social and Information Networks · Computer Science 2015-01-23 Yongqing Wang , Hua-Wei Shen , Shenghua Liu , Xue-Qi Cheng

We study the optimal control problem of allocating campaigning resources over the campaign duration and degree classes in a social network. Information diffusion is modeled as a Susceptible-Infected epidemic and direct recruitment of…

Social and Information Networks · Computer Science 2016-10-27 Kundan Kandhway , Joy Kuri

Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new…

Databases · Computer Science 2020-01-23 Xinxun Zeng , Shiqi Zhang , Bo Tang

Many real-world applications based on spreading processes in complex networks aim to deliver information to specific target nodes. However, it remains challenging to optimally select a set of spreaders to initiate the spreading process. In…

Adaptation and Self-Organizing Systems · Physics 2023-08-15 Renquan Zhang , Xiaolin Wang , Sen Pei

Influence maximization aims to identify a set of influential individuals, referred to as influencers, as information sources to maximize the spread of information within networks, constituting a vital combinatorial optimization problem with…

Social and Information Networks · Computer Science 2024-05-16 Wenfeng Shi , Tianlong Fan , Shuqi Xu , Rongmei Yang , Linyuan Lü

Given a graph $G$, a community structure $\mathcal{C}$, and a budget $k$, the fair influence maximization problem aims to select a seed set $S$ ($|S|\leq k$) that maximizes the influence spread while narrowing the influence gap between…

Data Structures and Algorithms · Computer Science 2023-11-23 Xiaobin Rui , Zhixiao Wang , Jiayu Zhao , Lichao Sun , Wei Chen

Many interventions, such as vaccines in clinical trials or coupons in online marketplaces, must be assigned sequentially without full knowledge of their effects. Multi-armed bandit algorithms have proven successful in such settings.…

Machine Learning · Statistics 2026-05-07 Aidan Gleich , Eric Laber , Alexander Volfovsky

We explore a novel problem in streaming submodular maximization, inspired by the dynamics of news-recommendation platforms. We consider a setting where users can visit a news website at any time, and upon each visit, the website must…

Data Structures and Algorithms · Computer Science 2026-01-19 Honglian Wang , Sijing Tu , Lutz Oettershagen , Aristides Gionis

Online influence maximization has attracted much attention as a way to maximize influence spread through a social network while learning the values of unknown network parameters. Most previous works focus on single-item diffusion. In this…

Machine Learning · Computer Science 2022-03-03 Jinhang Zuo , Xutong Liu , Carlee Joe-Wong , John C. S. Lui , Wei Chen

Constrained submodular maximization problems encompass a wide variety of applications, including personalized recommendation, team formation, and revenue maximization via viral marketing. The massive instances occurring in modern day…

Data Structures and Algorithms · Computer Science 2024-02-20 Georgios Amanatidis , Federico Fusco , Philip Lazos , Stefano Leonardi , Rebecca Reiffenhäuser

This paper considers a time-varying optimization problem associated with a network of systems, with each of the systems shared by (and affecting) a number of individuals. The objective is to minimize cost functions associated with the…

Optimization and Control · Mathematics 2022-03-15 Ana M. Ospina , Andrea Simonetto , Emiliano Dall'Anese

Stimulated by practical applications arising from viral marketing. This paper investigates a novel Budgeted $k$-Submodular Maximization problem defined as follows: Given a finite set $V$, a budget $B$ and a $k$-submodular function $f:…

Data Structures and Algorithms · Computer Science 2021-10-25 Canh V. Pham , Quang C. Vu , Dung K. T. Ha , Tai T. Nguyen

The problem of Profit Maximization asks to choose a limited number of influential users from a given social network such that the initial activation of these users maximizes the profit earned at the end of the diffusion process. This…

Social and Information Networks · Computer Science 2026-02-03 Poonam Sharma , Suman Banerjee