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Clickbaits are online articles with deliberately designed misleading titles for luring more and more readers to open the intended web page. Clickbaits are used to tempted visitors to click on a particular link either to monetize the landing…

Social and Information Networks · Computer Science 2020-03-31 Abinash Pujahari , Dilip Singh Sisodia

Online news media sometimes use misleading headlines to lure users to open the news article. These catchy headlines that attract users but disappointed them at the end, are called Clickbaits. Because of the importance of automatic clickbait…

Computation and Language · Computer Science 2018-06-21 Amin Omidvar , Hui Jiang , Aijun An

Clickbait headlines are frequently used to attract readers to read articles. Although this headline type has turned out to be a technique to engage readers with misleading items, it is still unknown whether the technique can be used to…

Computation and Language · Computer Science 2019-11-27 Sima Bhowmik , Md Main Uddin Rony , Md Mahfuzul Haque , Kristen Alley Swain , Naeemul Hassan

Clickbaits are surprising social posts or deceptive news headlines that attempt to lure users for more clicks, which have posted at unprecedented rates for more profit or commercial revenue. The spread of clickbait has significant negative…

Computation and Language · Computer Science 2024-04-18 Haoxiang Deng , Yi Zhu , Ye Wang , Jipeng Qiang , Yunhao Yuan , Yun Li , Runmei Zhang

The use of alluring headlines (clickbait) to tempt the readers has become a growing practice nowadays. For the sake of existence in the highly competitive media industry, most of the on-line media including the mainstream ones, have started…

Social and Information Networks · Computer Science 2017-03-29 Md Main Uddin Rony , Naeemul Hassan , Mohammad Yousuf

Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user's curiosity gap and lure them to click on links that often…

Computation and Language · Computer Science 2019-10-18 Ankesh Anand , Tanmoy Chakraborty , Noseong Park

Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to…

Computation and Language · Computer Science 2017-10-10 Vijayasaradhi Indurthi , Subba Reddy Oota

Online news outlets operate predominantly on an advertising-based revenue model, compelling journalists to create headlines that are often scandalous, intriguing, and provocative -- commonly referred to as clickbait. Automatic detection of…

Computation and Language · Computer Science 2025-07-25 Marija Anđelić , Dominik Šipek , Laura Majer , Jan Šnajder

Clickbait (headlines) make use of misleading titles that hide critical information from or exaggerate the content on the landing target pages to entice clicks. As clickbaits often use eye-catching wording to attract viewers, target contents…

Computation and Language · Computer Science 2017-10-06 Xinyue Cao , Thai Le , Jason , Zhang

Clickbait, which aims to induce users with some surprising and even thrilling headlines for increasing click-through rates, permeates almost all online content publishers, such as news portals and social media. Recently, Large Language…

Computation and Language · Computer Science 2025-05-13 Han Wang , Yi Zhu , Ye Wang , Yun Li , Yunhao Yuan , Jipeng Qiang

Online media outlets, in a bid to expand their reach and subsequently increase revenue through ad monetisation, have begun adopting clickbait techniques to lure readers to click on articles. The article fails to fulfill the promise made by…

Information Retrieval · Computer Science 2018-08-02 Vaibhav Kumar , Dhruv Khattar , Siddhartha Gairola , Yash Kumar Lal , Vasudeva Varma

In this era of digitisation, news reader tend to read news online. This is because, online media instantly provides access to a wide variety of content. Thus, people don't have to wait for tomorrow's newspaper to know what's happening…

Computation and Language · Computer Science 2021-06-15 Sohom Ghosh

Accuracy is one of the basic principles of journalism. However, it is increasingly hard to manage due to the diversity of news media. Some editors of online news tend to use catchy headlines which trick readers into clicking. These…

Computation and Language · Computer Science 2017-08-30 Wei Wei , Xiaojun Wan

Clickbait is deceptive text that can manipulate web browsing, creating an information gap between a link and target page that literally baits a user into clicking. Clickbait detection continues to be well studied, but analyses of clickbait…

Social and Information Networks · Computer Science 2025-11-21 Austin McCutcheon , Chris Brogly

Clickbaits are catchy headlines that are frequently used by social media outlets in order to allure its viewers into clicking them and thus leading them to dubious content. Such venal schemes thrive on exploiting the curiosity of naive…

Computation and Language · Computer Science 2018-11-06 Amrith Rajagopal Setlur

Click counts are related to the amount of money that online advertisers paid to news sites. Such business models forced some news sites to employ a dirty trick of click-baiting, i.e., using a hyperbolic and interesting words, sometimes…

Computation and Language · Computer Science 2021-02-03 Muhammad N. Fakhruzzaman , Saidah Z. Jannah , Ratih A. Ningrum , Indah Fahmiyah

Clickbait headlines degrade the quality of online information and undermine user trust. We present a hybrid approach to clickbait detection that combines transformer-based text embeddings with linguistically motivated informativeness…

Computation and Language · Computer Science 2026-02-23 Wojciech Michaluk , Tymoteusz Urban , Mateusz Kubita , Soveatin Kuntur , Anna Wroblewska

This paper focuses on detecting clickbait posts on the Web. These posts often use eye-catching disinformation in mixed modalities to mislead users to click for profit. That affects the user experience and thus would be blocked by content…

Machine Learning · Computer Science 2024-10-11 Jianxing Yu , Shiqi Wang , Han Yin , Zhenlong Sun , Ruobing Xie , Bo Zhang , Yanghui Rao

YouTube videos often include captivating descriptions and intriguing thumbnails designed to increase the number of views, and thereby increase the revenue for the person who posted the video. This creates an incentive for people to post…

Machine Learning · Computer Science 2021-07-28 Ruchira Gothankar , Fabio Di Troia , Mark Stamp

Unscrupulous content creators on YouTube employ deceptive techniques such as spam and clickbait to reach a broad audience and trick users into clicking on their videos to increase their advertisement revenue. Clickbait detection on YouTube…

Social and Information Networks · Computer Science 2021-12-17 Peya Mowar , Mini Jain , Ruchika Goel , Dinesh Kumar Vishwakarma
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