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Related papers: A Framework for Network AB Testing

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Identifying differences in networks has become a canonical problem in many biological applications. Here, we focus on testing whether two Gaussian graphical models are the same. Existing methods try to accomplish this goal by either…

Methodology · Statistics 2019-10-01 Sen Zhao , Stephen Ottinger , Suzanne Peck , Christine Mac Donald , Ali Shojaie

We consider the problem of identifying infected individuals in a population of size N. We introduce a group testing approach that uses significantly fewer than N tests when infection prevalence is low. The most common approach to group…

Applications · Statistics 2022-01-03 Paolo Bertolotti , Ali Jadbabaie

It is increasingly common in digital environments to use A/B tests to compare the performance of recommendation algorithms. However, such experiments often violate the stable unit treatment value assumption (SUTVA), particularly SUTVA's "no…

Booming in business and a staple analysis in medical trials, the A/B test assesses the effect of an intervention or treatment by comparing its success rate with that of a control condition. Across many practical applications, it is…

Applications · Statistics 2020-11-16 Quentin F. Gronau , K. N. Akash Raj , Eric-Jan Wagenmakers

Experimentation is widely utilized for causal inference and data-driven decision-making across disciplines. In an A/B experiment, for example, an online business randomizes two different treatments (e.g., website designs) to their customers…

Methodology · Statistics 2025-01-15 Wenxuan Guo , JungHo Lee , Panos Toulis

Infectious diseases are studied to understand their spreading mechanisms, to evaluate control strategies and to predict the risk and course of future outbreaks. Because people only interact with a small number of individuals, and because…

Applications · Statistics 2018-09-05 Ritabrata Dutta , Antonietta Mira , Jukka-Pekka Onnela

Network sampling is used around the world for surveys of vulnerable, hard-to-reach populations including people at risk for HIV, opioid misuse, and emerging epidemics. The sampling methods include tracing social links to add new people to…

Methodology · Statistics 2020-02-05 Steve Thompson

A/B testing is a widely-used paradigm within marketing optimization because it promises identification of causal effects and because it is implemented out of the box in most messaging delivery software platforms. Modern businesses, however,…

Machine Learning · Computer Science 2023-05-03 Schaun Wheeler

Digital technology organizations routinely use online experiments (e.g. A/B tests) to guide their product and business decisions. In e-commerce, we often measure changes to transaction- or item-based business metrics such as Average Basket…

Applications · Statistics 2023-04-18 C. H. Bryan Liu , Emma J. McCoy

Online social networks have become an integral aspect of our daily lives and play a crucial role in shaping our relationships with others. However, bugs and glitches, even minor ones, can cause anything from frustrating problems to serious…

Software Engineering · Computer Science 2024-07-08 Francisco Zanartu , Christoph Treude , Markus Wagner

The standard A/B testing approaches are mostly based on t-test in large scale industry applications. These standard approaches however suffers from low statistical power in business settings, due to nature of small sample-size or…

Methodology · Statistics 2025-12-30 Changshuai Wei , Phuc Nguyen , Benjamin Zelditch , Joyce Chen

The widespread adoption of online randomized controlled experiments (A/B Tests) for decision-making has created ongoing capacity constraints which necessitate interim analyses. As a consequence, platform users are increasingly motivated to…

Applications · Statistics 2025-11-11 Abbas Zaidi , Rina Friedberg , Samir Khan , Yao-Yang Leow , Maulik Soneji , Houssam Nassif , Richard Mudd

A/B testing is one of the most successful applications of statistical theory in modern Internet age. One problem of Null Hypothesis Statistical Testing (NHST), the backbone of A/B testing methodology, is that experimenters are not allowed…

Applications · Statistics 2016-02-18 Alex Deng , Jiannan Lu , Shouyuan Chen

In the past decade, AB tests have become the standard method for making product decisions in tech companies. They offer a scientific approach to product development, using statistical hypothesis testing to control the risks of incorrect…

Methodology · Statistics 2024-02-20 Mårten Schultzberg , Sebastian Ankargren , Mattias Frånberg

A/B testing is a standard method for validating design decisions, yet its reliance on real user traffic limits iteration speed and makes certain experiments impractical. We present SimAB, a system that reframes A/B testing as a fast,…

We study treatment effect modifiers for causal analysis in a social network, where neighbors' characteristics or network structure may affect the outcome of a unit, and the goal is to identify sub-populations with varying treatment effects…

Social and Information Networks · Computer Science 2021-11-09 Amir Gilad , Harsh Parikh , Sudeepa Roy , Babak Salimi

Evaluation plays a crucial role in the development of ranking algorithms on search and recommender systems. It enables online platforms to create user-friendly features that drive commercial success in a steady and effective manner. The…

Information Retrieval · Computer Science 2025-08-04 Qing Zhang , Alex Deng , Michelle Du , Huiji Gao , Liwei He , Sanjeev Katariya

We consider the problem of testing positively dependent multiple hypotheses assuming that a prior information about the dependence structure is available. We propose two-step multiple comparisons procedures that exploit the prior…

Group testing was conceived during World War II to identify soldiers infected with syphilis using as few tests as possible, and it has attracted renewed interest during the COVID-19 pandemic. A long-standing assumption in the probabilistic…

Social and Information Networks · Computer Science 2022-11-18 Surin Ahn , Wei-Ning Chen , Ayfer Ozgur

Online and AI-based symptom checkers are applications that assist medical laypeople in diagnosing their symptoms and determining which course of action to take. When evaluating these tools, previous studies primarily used an approach…

Human-Computer Interaction · Computer Science 2025-06-30 Marvin Kopka , Markus A. Feufel
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