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Sponsored search ads appear next to search results when people look for products and services on search engines. In recent years, they have become one of the most lucrative channels for marketing. As the fundamental basis of search ads,…
To provide click simulation or relevance estimation based on users' implicit interaction feedback, click models have been much studied during recent years. Most click models focus on user behaviors towards a single list. However, with the…
Complex search tasks - such as those from the Search as Learning (SAL) domain - often result in users developing an information need composed of several aspects. However, current models of searcher behaviour assume that individuals have an…
With the rapid growth of user historical behavior data, user interest modeling has become a prominent aspect in Click-Through Rate (CTR) prediction, focusing on learning user intent representations. However, this complexity poses…
Sequential search models provide a powerful framework for studying consumer search using rich data that records the sequence of consumer actions taken during the search process. In existing empirical applications, their implementation often…
Since a user usually has to issue a sequence of queries and examine multiple documents to resolve a complex information need in a search session, researchers have paid much attention to evaluating search systems at the session level rather…
This thesis contributes a structured inquiry into the open actuarial mathematics problem of modelling user behaviour using machine learning methods, in order to predict purchase intent of non-life insurance products. It is valuable for a…
PageRank is a Web page ranking technique that has been a fundamental ingredient in the development and success of the Google search engine. The method is still one of the many signals that Google uses to determine which pages are most…
Current advance of internet allows rapid dissemination of information, accelerating the progress on wide spectrum of society. This has been done mainly through the use of website interface with inherent unique human interactions. In this…
Existing neural relevance models do not give enough consideration for query and item context information which diversifies the search results to adapt for personal preference. To bridge this gap, this paper presents a neural learning…
Query Segmentation is one of the critical components for understanding users' search intent in Information Retrieval tasks. It involves grouping tokens in the search query into meaningful phrases which help downstream tasks like search…
This paper is interested in investigating whether human gaze signals can be leveraged to improve state-of-the-art search engine performance and how to incorporate this new input signal marked by human attention into existing neural…
In classical causal inference, inferring cause-effect relations from data relies on the assumption that units are independent and identically distributed. This assumption is violated in settings where units are related through a network of…
The evaluation of web pages against a query is the pivot around which the Information Retrieval domain revolves around. The context sensitive, semantic evaluation of web pages is a non-trivial problem which needs to be addressed…
Analyzing interaction data provides an opportunity to learn about users, uncover their underlying goals, and create intelligent visualization systems. The first step for intelligent response in visualizations is to enable computers to infer…
The majority of Semantic Web search engines retrieve information by focusing on the use of concepts and relations restricted to the query provided by the user. By trying to guess the implicit meaning between these concepts and relations,…
Online platforms mediate access to opportunity: relevance-based rankings create and constrain options by allocating exposure to job openings and job candidates in hiring platforms, or sellers in a marketplace. In order to do so responsibly,…
In this paper, we propose a web search retrieval approach which automatically detects recency sensitive queries and increases the freshness of the ordinary document ranking by a degree proportional to the probability of the need in recent…
Recent advancement in web services plays an important role in business to business and business to consumer interaction. Discovery mechanism is not only used to find a suitable service but also provides collaboration between service…
Recommender systems are embracing conversational technologies to obtain user preferences dynamically, and to overcome inherent limitations of their static models. A successful Conversational Recommender System (CRS) requires proper handling…