Related papers: Online shopping key features analysis in Mures cou…
The development of electronic commerce is characterized with anonymity, uncertainty, lack of control and potential opportunism. Therefore, the success of electronic commerce significantly depends on providing security and privacy for its…
Consumer spending accounts for a large fraction of the US economic activity. Increasingly, consumer activity is moving to the web, where digital traces of shopping and purchases provide valuable data about consumer behavior. We analyze…
The continuous growth of electronic commerce has stimulated great interest in studying online consumer behavior. Given the significant growth in online shopping, better understanding of customers allows better marketing strategies to be…
We conducted a qualitative user study with 77 consumers to investigate what social aspects are relevant when supporting customers during their shopping activities and particularly in situations when they are undecided. Twenty-five…
A success factor for modern companies in the age of Digital Marketing is to understand how customers think and behave based on their online shopping patterns. While the conventional method of gathering consumer insights through…
Customer purchasing behavior analysis plays a key role in developing insightful communication strategies between online vendors and their customers. To support the recent increase in online shopping trends, in this work, we present a…
Developing shopping experiences that delight the customer requires businesses to understand customer taste. This work reports a method to learn the shopping preferences of frequent shoppers to an online gift store by combining ideas from…
This research aimed at investigating the impact of website features and involvement on immediate online shopping. The research is applied in terms of type and it is causative in terms of methodology. The statistical population consisted of…
With the prevalence of e-commence websites and the ease of online shopping, consumers are embracing huge amounts of various options in products. Undeniably, shopping is one of the most essential activities in our society and studying…
E-commerce is on the rise in Hungary, with significantly growing numbers of customers shopping online. This paper aims to identify the direct and indirect drivers of the double-digit growth rate, including the related macroeconomic…
The analysis of sales information, is a vital step in designing an effective marketing strategy. This work proposes a novel approach to analyse the shopping behaviour of customers to identify their purchase patterns. An extended version of…
Matching, capturing allocation of items to unit-demand buyers, or tasks to workers, or pairs of collaborators, is a central problem in economics. Indeed, the growing prevalence of matching-based markets, many of which online in nature, has…
The emergence of online communities has enabled firms to monitor consumer-generated online word-of-mouth (WOM) in real-time by mining publicly available information from the Internet. A prerequisite for harnessing this new ability is the…
The current research is focusing on the area of Opinion Mining also called as sentiment analysis due to sheer volume of opinion rich web resources such as discussion forums, review sites and blogs are available in digital form. One…
The fast-growing cryptocurrency sector presents both challenges and opportunities for businesses and consumers alike. This study investigates the knowledge, expertise, and buying habits of people who shop using cryptocurrencies. Our survey…
Social media has had a significant impact on our individual lives, including our behavior regarding the purchasing of daily products. This study investigates the factors influencing Omani nationals' intentions to obtain products via social…
The widespread use of online review sites over the past decade has motivated businesses of all types to possess an expansive arsenal of user feedback to mark their reputation. Though a significant proportion of purchasing decisions are…
Customer reviews represent a very rich data source from which we can extract very valuable information about different online shopping experiences. The amount of the collected data may be very large especially for trendy items (products,…
This paper analyses role of internet in marketing and its influences on business decision-making process. It explains how the decision maker collect variety of information about customers through internet and analysis this data to better…
The explosion in the e-commerce industry which has been necessitated by the growth and advance expansion of Information technology and its related facilities in recent years have been met with adverse security issues consequently affecting…