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A large share of all online display advertisements (ads) are never seen by a human. For instance, an ad could appear below the page fold, where a user never scrolls. Yet, an ad is essentially ineffective if it is not at least somewhat…
Mobile apps provide new opportunities to people with disabilities to act independently in the world. Motivated by this trend, researchers have conducted empirical studies by using the inaccessibility issue rate of each page (i.e., screen…
Mobile gaming apps are woven into children's daily lives. Given their ongoing cognitive and emotional development, children are especially vulnerable and depend on designs that safeguard their well-being. When apps feature manipulative…
In Android apps, their developers frequently place app promotion ads, namely advertisements to promote other apps. Unfortunately, the inadequate vetting of ad content allows malicious developers to exploit app promotion ads as a new…
Given the massive market of advertising and the sharply increasing online multimedia content (such as videos), it is now fashionable to promote advertisements (ads) together with the multimedia content. It is exhausted to find relevant ads…
Google app market captures the school of thought of users via ratings and text reviews. The critique's viewpoint regarding an app is proportional to their satisfaction level. Consequently, this helps other users to gain insights before…
User reviews of mobile apps often contain complaints or suggestions which are valuable for app developers to improve user experience and satisfaction. However, due to the large volume and noisy-nature of those reviews, manually analyzing…
Unified Payments Interface (UPI) is a groundbreaking innovation making waves in digital payment systems in India. It has revolutionised financial transactions by offering enhanced convenience and security. While previous research has…
Practical news feed platforms generate a hybrid list of news articles and advertising items (e.g., products, services, or information) and many platforms optimize the position of news articles and advertisements independently. However, they…
Advertising, long the financial mainstay of the web ecosystem, has become nearly ubiquitous in the world of mobile apps. While ad targeting on the web is fairly well understood, mobile ad targeting is much less studied. In this paper, we…
The data that underlies automated methods in computer vision and machine learning, such as image retrieval and fine-grained recognition, often comes from crowdsourcing. In contexts that rely on the intrinsic motivation of users, we seek to…
Nowadays, mobile applications are essential tools for everyday life, providing users with anytime, anywhere access to up-to-date information, communication, and entertainment. Needless to say, hardware limitations and the diverse needs of…
UI design languages, such as Google's Material Design, make applications both easier to develop and easier to learn by providing a set of standard UI components. Nonetheless, it is hard to assess the impact of design languages in the wild.…
Diverse and enriched data sources are essential for commercial ads-recommendation models to accurately assess user interest both before and after engagement with content. While extended user-engagement histories can improve the prediction…
Online advertising is progressively moving towards a programmatic model in which ads are matched to actual interests of individuals collected as they browse the web. Letting the huge debate around privacy aside, a very important question in…
In the Google Play store, an introduction page is associated with every mobile application (app) for users to acquire its details, including screenshots, description, reviews, etc. However, it remains a challenge to identify what items…
Consumer product reviews are an invaluable source of data because they contain a wide range of information that could help requirement engineers to meet user needs. Recent studies have shown that tweets about software applications and…
Mobile apps have exploded in popularity, encouraging developers to provide content to the massive user base of the main app stores. Although there exist automated techniques that can classify user comments into various topics with high…
Recent advancements in artificial intelligence (AI) and its widespread integration into mobile software applications have received significant attention, highlighting the growing prominence of AI capabilities in modern software systems.…
The value of mobile apps is traditionally measured by metrics such as the number of downloads, installations, or user ratings. A problem with these measures is that they reflect actual usage at most indirectly. Indeed, analytic companies…