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In my dissertation, I will analyze how the product market position of a mobile app affects its pricing strategies, which in turn impacts an app's monetization process. Using natural language processing and k-mean clustering on apps' text…
Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…
The boom in mobile apps has changed the traditional landscape of software development by introducing new challenges due to the limited resources of mobile devices, e.g., memory, CPU, network bandwidth and battery. The energy consumption of…
Users review about an app is a crucial component for open mobile application market, such as the AppStore and the Google play. Analyzing these reviews can reveal user's sentiment towards a feature in the app. There exist several analytical…
Funding the production of quality online content is a pressing problem for content producers. The most common funding method, online advertising, is rife with well-known performance and privacy harms, and an intractable subject-agent…
Context: As mobile applications (Apps) widely spread over our society and life, various personal information is constantly demanded by Apps in exchange for more intelligent and customized functionality. An increasing number of users are…
Monetizing websites and web apps through online advertising is widespread in the web ecosystem. The online advertising ecosystem nowadays forces publishers to integrate ads from these third-party domains. On the one hand, this raises…
Release planning for mobile apps has recently become an area of active research. Prior research in this area concentrated on the analysis of release notes and on tracking user reviews to support app evolution with issue trackers. However,…
Understanding the demographics of app users is crucial, for example, for app developers, who wish to target their advertisements more effectively. Our work addresses this need by studying the predictability of user demographics based on the…
Mobile advertising is a billion pound industry that is rapidly expanding. The success of an advert is measured based on how users interact with it. In this paper we investigate whether the application of unsupervised learning and…
In today's digitized world, software systems must support users in understanding both how to interact with a system and why certain behaviors occur. This study investigates whether explanation needs, classified from user reviews, can be…
This work analyzes ethical concerns found in users' app store reviews. We performed this study because ethical concerns in mobile applications (apps) are widespread, pose severe threats to end users and society, and lack systematic analysis…
Mobile applications have become an inseparable part of people's daily life. Nonetheless, the market competition is extremely fierce, and apps lacking recognition among most users are susceptible to market elimination. To this end,…
Display advertising normally charges advertisers for every single ad impression. Specifically, if an ad in a webpage has been loaded in the browser, an ad impression is counted. However, due to the position and size of the ad slot, lots of…
Mobile app developers use paid advertising campaigns to acquire new users. Marketing managers decide where to spend and how much to spend based on the campaigns' performance. Apple's new privacy mechanisms have a profound impact on how…
Third-party security apps are an integral part of the Android app ecosystem. Many users install them as an extra layer of protection for their devices. There are hundreds of such security apps, both free and paid in Google Play Store and…
In an era of rapidly expanding software usage, catering to the diverse needs of users from various backgrounds has become a critical challenge. Inclusiveness, representing a core human value, is frequently overlooked during software…
The difficulty of large scale monitoring of app markets affects our understanding of their dynamics. This is particularly true for dimensions such as app update frequency, control and pricing, the impact of developer actions on app…
Mobile app users commonly rely on app store ratings and reviews to find apps that suit their needs. However, the sheer volume of reviews available on app stores can lead to information overload, thus impeding users' ability to make informed…
The age of technology has created a huge market for smartphones and Apps usage and a new generation has been created based on knowledge sharing. Now knowledge has been made easily accessible by Apps but; are users even aware of the…