Related papers: An Empirical Evaluation Of Social Influence Metric…
Different measures have been proposed to predict whether individuals will adopt a new behavior in online social networks, given the influence produced by their neighbors. In this paper, we show one can achieve significant improvement over…
Understanding the forces governing human behavior and social dynamics is a challenging problem. Individuals' decisions and actions are affected by interlaced factors, such as physical location, homophily, and social ties. In this paper, we…
Estimation of social influence in networks can be substantially biased in observational studies due to homophily and network correlation in exposure to exogenous events. Randomized experiments, in which the researcher intervenes in the…
Network autocorrelation models are widely used to evaluate the impact of social influence on some variable of interest. This is a large class of models that parsimoniously accounts for how one's neighbors influence one's own behaviors or…
How social networks influence human behavior has been an interesting topic in applied research. Existing methods often utilized scale-level behavioral data to estimate the influence of a social network on human behavior. This study proposes…
In a social network, adoption probability refers to the probability that a social entity will adopt a product, service, or opinion in the foreseeable future. Such probabilities are central to fundamental issues in social network analysis,…
Predicting risk profiles of individuals in networks (e.g.~susceptibility to a particular disease, or likelihood of smoking) is challenging for a variety of reasons. For one, `local' features (such as an individual's demographic information)…
The fundamental building block of social influence is for one person to elicit a response in another. Researchers measuring a "response" in social media typically depend either on detailed models of human behavior or on platform-specific…
Networks of social interactions are the substrate upon which civilizations are built. Often, we create new bonds with people that we like or feel that our relationships are damaged through the intervention of third parties. Despite their…
Social influence is the process by which individuals adapt their opinion, revise their beliefs, or change their behavior as a result of social interactions with other people. In our strongly interconnected society, social influence plays a…
Interpersonal influence estimation from empirical data is a central challenge in the study of social structures and dynamics. Opinion dynamics theory is a young interdisciplinary science that studies opinion formation in social networks and…
The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing campaign goes viral through social…
The diffusion of information and behaviors over social networks is of considerable interest in research fields ranging from sociology to computer science and application domains such as marketing, finance, human health, and national…
Images become an important and prevalent way to express users' activities, opinions and emotions. In a social network, individual emotions may be influenced by others, in particular by close friends. We focus on understanding how users…
Social networks have become an increasingly common abstraction to capture the interactions of individual users in a number of everyday activities and applications. As a result, the analysis of such networks has attracted lots of attention…
What drives the propensity for the social network dynamics? Social influence is believed to drive both off-line and on-line human behavior, however it has not been considered as a driver of social network evolution. Our analysis suggest…
We consider the problem of estimating social influence, the effect that a person's behavior has on the future behavior of their peers. The key challenge is that shared behavior between friends could be equally explained by influence or by…
A fundamental feature for understanding the diffusion of innovations through a social group is the manner in which we are influenced by our own social interactions. It is usually assumed that only direct interactions, those that form our…
Measuring social influence is difficult due to the lack of counter-factuals and comparisons. By combining machine learning-based modeling and network science, we present general properties of social value, a recent measure for social…
There has been a long standing interest in understanding `Social Influence' both in Social Sciences and in Computational Linguistics. In this paper, we present a novel approach to study and measure interpersonal influence in daily…