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Now-a-days, Online Social Networks (OSNs) are extensively used by different commercial houses for viral marketing. The key problem that arises in this context is to choose a limited number of highly influential users as the initial adopters…

Social and Information Networks · Computer Science 2026-01-23 Poonam Sharma , Suman Banerjee

Multiplex influence maximization (MIM) asks us to identify a set of seed users such as to maximize the expected number of influenced users in a multiplex network. MIM has been one of central research topics, especially in nowadays social…

Social and Information Networks · Computer Science 2024-03-12 Nguyen Do , Tanmoy Chowdhury , Chen Ling , Liang Zhao , My T. Thai

Influence maximization (IM) is the problem of identifying a limited number of initial influential users within a social network to maximize the number of influenced users. However, previous research has mostly focused on individual…

Social and Information Networks · Computer Science 2024-03-29 Zirui Yuan , Minglai Shao , Zhiqian Chen

We study the online influence maximization (OIM) problem in social networks, where the learner repeatedly chooses seed nodes to generate cascades, observes the cascade feedback, and gradually learns the best seeds that generate the largest…

Social and Information Networks · Computer Science 2022-08-26 Zhijie Zhang , Wei Chen , Xiaoming Sun , Jialin Zhang

Information diffusion in networks has received a lot of recent attention. Most previous work addresses the influence maximization problem of selecting an appropriate set of seed nodes to initiate the diffusion process so that the largest…

Social and Information Networks · Computer Science 2016-09-13 Konstantinos Liontis , Evaggelia Pitoura

The spread of influence in networks is a topic of great importance in many application areas. For instance, one would like to maximise the coverage, limiting the budget for marketing campaign initialisation and use the potential of social…

Social and Information Networks · Computer Science 2020-09-11 Radosław Michalski , Jarosław Jankowski , Piotr Bródka

The well-known influence maximization problem aims at maximizing the influence of one information cascade in a social network by selecting appropriate seed users prior to the diffusion process. In its adaptive version, additional seed users…

Social and Information Networks · Computer Science 2020-03-30 Guangmo Tong , Ruiqi Wang , Zheng Dong , Xiang Li

In many real-world scenarios, it is nearly impossible to collect explicit social network data. In such cases, whole networks must be inferred from underlying observations. Here, we formulate the problem of inferring latent social networks…

Social and Information Networks · Computer Science 2010-10-28 Seth A. Myers , Jure Leskovec

Online Social Networks (OSNs) attract billions of users to share information and communicate where viral marketing has emerged as a new way to promote the sales of products. An OSN provider is often hired by an advertiser to conduct viral…

Social and Information Networks · Computer Science 2017-12-27 Jing Tang , Xueyan Tang , Junsong Yuan

Influence Maximization (IM) seeks to identify a small set of seed nodes in a social network to maximize expected information spread under a diffusion model. While community-based approaches improve scalability by exploiting modular…

Social and Information Networks · Computer Science 2026-02-03 Eliot W. Robson , Abhishek K. Umrawal

The problem of finding the optimal set of source nodes in a diffusion network that maximizes the spread of information, influence, and diseases in a limited amount of time depends dramatically on the underlying temporal dynamics of the…

Social and Information Networks · Computer Science 2012-05-09 Manuel Gomez Rodriguez , Bernhard Schölkopf

Online social networks have become an important platform for people to communicate, share knowledge and disseminate information. Given the widespread usage of social media, individuals' ideas, preferences and behavior are often influenced…

Social and Information Networks · Computer Science 2023-09-12 Hui Li , Susu Yang , Mengting Xu , Sourav S Bhowmick , Jiangtao Cui

In many real-world applications such as social network analysis and online marketing/advertising, the community detection is a fundamental task to identify communities (subgraphs) in social networks with high structural cohesiveness. While…

Social and Information Networks · Computer Science 2024-03-04 Nan Zhang , Yutong Ye , Xiang Lian , Mingsong Chen

Influence maximization (IM) is an important topic in network science where a small seed set is chosen to maximize the spread of influence on a network. Recently, this problem has attracted attention on temporal networks where the network…

Social and Information Networks · Computer Science 2023-07-04 Eric Yanchenko , Tsuyoshi Murata , Petter Holme

Given a budget and arbitrary cost for selecting each node, the budgeted influence maximization (BIM) problem concerns selecting a set of seed nodes to disseminate some information that maximizes the total number of nodes influenced (termed…

Social and Information Networks · Computer Science 2013-01-23 Huy Nguyen , Rong Zheng

Nowadays, people in the modern world communicate with their friends, relatives, and colleagues through the internet. Persons/nodes and communication/edges among them form a network. Social media networks are a type of network where people…

Social and Information Networks · Computer Science 2025-07-01 Rahul Kumar Gautam

Influence maximization in networks is a central problem in machine learning and causal inference, where an intervention on a subset of individuals triggers a diffusion process through the network. Existing approaches typically optimize…

Methodology · Statistics 2026-03-13 Renjie Cao , Zhuoxin Yan , Xinyan Su , Zhiheng Zhang

A widely studied process of influence diffusion in social networks posits that the dynamics of influence diffusion evolves as follows: Given a graph $G=(V,E)$, representing the network, initially \emph{only} the members of a given…

Data Structures and Algorithms · Computer Science 2015-12-22 Gennaro Cordasco , Luisa Gargano , Adele A. Rescigno , Ugo Vaccaro

We study the influence minimization problem: given a graph $G$ and a seed set $S$, blocking at most $b$ nodes or $b$ edges such that the influence spread of the seed set is minimized. This is a pivotal yet underexplored aspect of network…

Databases · Computer Science 2024-12-06 Jiadong Xie , Fan Zhang , Kai Wang , Jialu Liu , Xuemin Lin , Wenjie Zhang

This survey presents the main results achieved for the influence maximization problem in social networks. This problem is well studied in the literature and, thanks to its recent applications, some of which currently deployed on the field,…

Social and Information Networks · Computer Science 2018-06-21 Giuseppe De Nittis , Nicola Gatti