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The analysis of sales information, is a vital step in designing an effective marketing strategy. This work proposes a novel approach to analyse the shopping behaviour of customers to identify their purchase patterns. An extended version of…
Computer experiments with quantitative and qualitative inputs are widely used to study many scientific and engineering processes. Much of the existing work has focused on design and modeling or process optimization for such experiments.…
Sequential recommendation is dedicated to offering items of interest for users based on their history behaviors. The attribute-opinion pairs, expressed by users in their reviews for items, provide the potentials to capture user preferences…
Mobile applications have become an inseparable part of people's daily life. Nonetheless, the market competition is extremely fierce, and apps lacking recognition among most users are susceptible to market elimination. To this end,…
We developed and validated a rating scale to assess the aesthetic pleasure (or beauty) of a visual data representation: the BeauVis scale. With our work we offer researchers and practitioners a simple instrument to compare the visual…
Software Product Lines (SPL) are inherently difficult to test due to the combinatorial explosion of the number of products to consider. To reduce the number of products to test, sampling techniques such as combinatorial interaction testing…
Measuring User Experience (UX) with standardized questionnaires is a widely used method. A questionnaire is based on different scales that represent UX factors and items. However, the questionnaires have no common ground concerning naming…
Suppose an experiment is conducted on pairs of objects with outcome responses a continuous variable measuring the interactions among the pairs. Furthermore, assume the response variable is hard to measure numerically but easy to be coded…
As the uni-cultural studies of website usability have matured, the paucity of cross-cultural studies of usability become increasingly apparent. Moving toward these cross-cultural studies will require the development of a new tool to assess…
Reviews are central to how travelers evaluate products on online marketplaces, yet existing summarization research often emphasizes end-to-end quality while overlooking benchmark reliability and the practical utility of granular insights.…
Measure user experience in MR (i.e., AR/VR) user studies is essential. Researchers apply a wide range of measuring methods using objective (e.g., biosignals, time logging), behavioral (e.g., gaze direction, movement amplitude), and…
This article gives an integrative review of research using projective methods in the consumer research domain. We give a general historical overview of the use of projective methods, both in psychology and in consumer research applications,…
Ideas about how to increase the unconscious participation in interaction between 'a human' and 'a computer' are developed in this paper. Evidence of impact of the unconscious functioning is presented. The unconscious is characterised as…
Manually extracting relevant aspects and opinions from large volumes of user-generated text is a time-consuming process. Summaries, on the other hand, help readers with limited time budgets to quickly consume the key ideas from the data.…
Background: The experience sampling method studies everyday experiences of humans in natural environments. In psychology it has been used to study the relationships between work well-being and productivity. To our best knowledge, daily…
It has been reported that virtual reality can be a useful tool for ergonomics study. The proposed integrated simulation system aims at measuring operator's performance in an interactive way for 2D control panel design. By incorporating some…
Computer perception (CP) technologies (digital phenotyping, affective computing and related passive sensing approaches) offer unprecedented opportunities to personalize healthcare, but provoke concerns about privacy, bias and the erosion of…
Accurate assessment of students' ability is the key task of a test. Assessments based on final responses are the standard. As the infrastructure advances, substantially more information is observed. One of such instances is the process data…
This paper presents a pilot study on developing an instrument to predict the quality of e-commerce websites. The 8C model was adopted as the reference model of the heuristic evaluation. Each dimension of the 8C was mapped into a set of…
A positive working climate is essential in modern software development. It enhances productivity since a satisfied developer tends to deliver better results. Sentiment analysis tools are a means to analyze and classify textual communication…