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A social network (SN) is a social structure consisting of a group representing the interaction between them. SNs have recently been widely used and, subsequently, have become suitable and popular platforms for product promotion and…

Social and Information Networks · Computer Science 2022-09-13 Saeid Ghafouri , Seyed Hossein Khasteh , Seyed Omid Azarkasb

In many complex networked systems, such as online social networks, activity originates at certain nodes and subsequently spreads on the network through influence. In this work, we consider the problem of modeling the spread of influence and…

Social and Information Networks · Computer Science 2017-07-18 Arun Sathanur , Mahantesh Halappanavar , Yi Shi , Walin Sagduyu

Influence maximization (IM) is an important topic in network science where a small seed set is chosen to maximize the spread of influence on a network. Recently, this problem has attracted attention on temporal networks where the network…

Social and Information Networks · Computer Science 2023-07-04 Eric Yanchenko , Tsuyoshi Murata , Petter Holme

Spreading processes on networks are ubiquitous in both human-made and natural systems. Understanding their behavior is of broad interest; from the control of epidemics to understanding brain dynamics. While in some cases there exists a…

Statistical Mechanics · Physics 2021-06-23 Daniel J. Korchinski , Javier G. Orlandi , Seung-Woo Son , Jörn Davidsen

Identifying the most influential spreaders is one of outstanding problems in physics of complex systems. So far, many approaches have attempted to rank the influence of nodes but there is still the lack of accuracy to single out influential…

Physics and Society · Physics 2018-01-29 Byungjoon Min

The least cost influence maximization problem aims to determine minimum cost of partial (e.g., monetary) incentives initially given to the influential spreaders on a social network, so that these early adopters exert influence toward their…

Optimization and Control · Mathematics 2022-09-28 Cheng-Lung Chen , Eduardo Pasiliao , Vladimir Boginski

Predicting cascade dynamics has important implications for understanding information propagation and launching viral marketing. Previous works mainly adopt a pair-wise manner, modeling the propagation probability between pairs of users…

Social and Information Networks · Computer Science 2015-01-23 Yongqing Wang , Hua-Wei Shen , Shenghua Liu , Xue-Qi Cheng

Spreading processes are fundamental to complex networks. Identifying influential spreaders with dual local and global roles presents a crucial yet challenging task. To address this, our study proposes a novel method, the Basic Cycle Ratio…

Social and Information Networks · Computer Science 2025-10-01 Wenxin Zheng , Wenfeng Shi , Tianlong Fan , Linyuan Lv

Identifying the most influential individuals can provide invaluable help in developing and deploying effective viral marketing strategies. Previous studies mainly focus on designing efficient algorithms or heuristics to find top-K…

Social and Information Networks · Computer Science 2015-08-06 Xiaodong Liu , Xiangke Liao , Shanshan Li , Jingying Zhang , Lisong Shao , Chenlin Huang , Liquan Xiao

Exploring the internal mechanism of information spreading is critical for understanding and controlling the process. Traditional spreading models often assume individuals play the same role in the spreading process. In reality, however,…

Social and Information Networks · Computer Science 2025-07-10 Chang Su , Fang Zhou , Linyuan Lü

This paper investigates causal influences between agents linked by a social graph and interacting over time. In particular, the work examines the dynamics of social learning models and distributed decision-making protocols, and derives…

Social and Information Networks · Computer Science 2026-05-19 Mert Kayaalp , Ali H. Sayed

Influence maximization is a well-studied problem that asks for a small set of influential users from a social network, such that by targeting them as early adopters, the expected total adoption through influence cascades over the network is…

Social and Information Networks · Computer Science 2015-11-06 Wei Lu , Wei Chen , Laks V. S. Lakshmanan

Influence Maximization (IM) seeks to identify a small set of seed nodes in a social network to maximize expected information spread under a diffusion model. While community-based approaches improve scalability by exploiting modular…

Social and Information Networks · Computer Science 2026-02-03 Eliot W. Robson , Abhishek K. Umrawal

Among the consequences of the disordered interaction topology underlying many social, techno- logical and biological systems, a particularly important one is that some nodes, just because of their position in the network, may have a…

Physics and Society · Physics 2016-06-29 Filippo Radicchi , Claudio Castellano

Searching for influential spreaders in complex networks is an issue of great significance for applications across various domains, ranging from the epidemic control, innovation diffusion, viral marketing, social movement to idea…

Physics and Society · Physics 2013-12-24 Sen Pei , Hernan A. Makse

Given a network and a set of vertices called seeds to initially inject information, influence spread is the expected number of vertices that eventually receive the information under a certain stochastic model of information propagation.…

Data Structures and Algorithms · Computer Science 2026-04-16 Kengo Nakamura , Masaaki Nishino

In this paper, we revisit the problem of influence maximization with fairness, which aims to select k influential nodes to maximise the spread of information in a network, while ensuring that selected sensitive user attributes are fairly…

Social and Information Networks · Computer Science 2023-06-07 Yuting Feng , Ankitkumar Patel , Bogdan Cautis , Hossein Vahabi

The emergence of online social platforms, such as social networks and social media, has drastically affected the way people apprehend the information flows to which they are exposed. In such platforms, various information cascades spreading…

Social and Information Networks · Computer Science 2026-03-11 Gaspard Abel , Argyris Kalogeratos , Jean-Pierre Nadal , Julien Randon-Furling

This work is aimed at studying realistic social control strategies for social networks based on the introduction of random information into the state of selected driver agents. Deliberately exposing selected agents to random information is…

Social and Information Networks · Computer Science 2018-07-23 Marco Cremonini , Francesca Casamassima

Information diffusion and influence maximization are important and extensively studied problems in social networks. Various models and algorithms have been proposed in the literature in the context of the influence maximization problem. A…

Computer Science and Game Theory · Computer Science 2015-03-18 Mayur Mohite , Y. Narahari