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The threshold model is a simple but classic model of contagion spreading in complex social systems. To capture the complex nature of social influencing we investigate numerically and analytically the transition in the behavior of…

Identifying the most influential spreaders that maximize information flow is a central question in network theory. Recently, a scalable method called "Collective Influence (CI)" has been put forward through collective influence…

Physics and Society · Physics 2016-11-08 Xian Teng , Sen Pei , Flaviano Morone , Hernán A. Makse

A classical model for social-influence-driven opinion change is the threshold model. Here we study cascades of opinion change driven by threshold model dynamics in the case where multiple {\it initiators} trigger the cascade, and where all…

Physics and Society · Physics 2013-08-06 P. Singh , S. Sreenivasan , B. K. Szymanski , G. Korniss

Threshold models of global cascades have been extensively used to model real-world collective behavior, such as the contagious spread of fads and the adoption of new technologies. A common property of those cascade models is that a…

Social and Information Networks · Computer Science 2016-01-18 Teruyoshi Kobayashi

Influence maximization is a problem of finding a small set of highly influential users, also known as seeds, in a social network such that the spread of influence under certain propagation models is maximized. In this paper, we consider…

Social and Information Networks · Computer Science 2015-07-14 Wei Chen , Wei Lu , Ning Zhang

In a diffusion process on a network, how many nodes are expected to be influenced by a set of initial spreaders? This natural problem, often referred to as influence estimation, boils down to computing the marginal probability that a given…

Social and Information Networks · Computer Science 2020-01-01 Andrey Y. Lokhov , David Saad

An algorithm for efficiently calculating the expected size of single-seed cascade dynamics on networks is proposed and tested. The expected size is a time-dependent quantity and so enables the identification of nodes who are the most…

Physics and Society · Physics 2025-05-01 James P. Gleeson , Ailbhe Cassidy , Daniel Giles , Ali Faqeeh

The Linear Threshold Model is a widely used model that describes how information diffuses through a social network. According to this model, an individual adopts an idea or product after the proportion of their neighbors who have adopted it…

Social and Information Networks · Computer Science 2022-01-28 Christopher Tran , Elena Zheleva

Influence maximization is the problem of finding the set of nodes of a network that maximizes the size of the outbreak of a spreading process occurring on the network. Solutions to this problem are important for strategic decisions in…

Physics and Society · Physics 2019-10-23 Sirag Erkol , Claudio Castellano , Filippo Radicchi

We consider the problem of maximizing the spread of influence in a social network by choosing a fixed number of initial seeds --- a central problem in the study of network cascades. The majority of existing work on this problem, formally…

Social and Information Networks · Computer Science 2016-09-22 Rico Angell , Grant Schoenebeck

A common assumption in the literature on information diffusion is that populations are homogeneous regarding individuals' information acquisition and propagation process: Individuals update their informed and actively communicating state…

Multiagent Systems · Computer Science 2025-01-16 Flávio L. Pinheiro , Vítor V. Vasconcelos

Influence Maximization problem has received significant attention in recent years due to its application in various do?mains such as product recommendation, public opinion dissemination, and disease propagation. This paper proposes a…

Social and Information Networks · Computer Science 2023-11-23 Renquan Zhang , Xilong Qu , Qiang Zhang , Xirong Xu , Sen Pei

Influence maximization in social networks plays a vital role in applications such as viral marketing, epidemiology, product recommendation, opinion mining, and counter-terrorism. A common approach identifies seed nodes by first detecting…

Social and Information Networks · Computer Science 2025-12-04 Motaz Ben Hassine

As a widely observable social effect, influence diffusion refers to a process where innovations, trends, awareness, etc. spread across the network via the social impact among individuals. Motivated by such social effect, the concept of…

Social and Information Networks · Computer Science 2020-12-24 Liang Ma

Measuring and optimizing the influence of nodes in big-data online social networks are important for many practical applications, such as the viral marketing and the adoption of new products. As the viral spreading on social network is a…

Physics and Society · Physics 2018-07-31 Yanqing Hu , Shenggong Ji , Yuliang Jin , Ling Feng , H. Eugene Stanley , Shlomo Havlin

Efforts to model viral cascades provide a vital view into how they form and spread. A range of methods, such as Multivariate Hawkes Processes or network inference algorithms, attempt to decompose cascades into constituent components via…

Social and Information Networks · Computer Science 2023-02-28 Nick Hagar , Laila Wahedi , Eric Dunford

The identification of the minimal set of nodes that maximizes the propagation of information is one of the most relevant problems in network science. In this paper, we introduce a new method to find the set of initial spreaders to maximize…

Threshold models of cascades in the social sciences and economics explain the spread of opinion and innovation due to social influence. In threshold cascade models, fads or innovations spread between agents as determined by their…

Physics and Society · Physics 2021-03-26 Fariba Karimi , Petter Holme

For the purpose of propagating information and ideas through a social network, a seeding strategy aims to find a small set of seed users that are able to maximize the spread of the influence, which is termed as influence maximization…

Social and Information Networks · Computer Science 2016-07-05 Guangmo Tong , Weili Wu , Shaojie Tang , Ding-Zhu Du

The identification of key nodes in complex networks is an important topic in many network science areas. It is vital to a variety of real-world applications, including viral marketing, epidemic spreading and influence maximization. In…

Social and Information Networks · Computer Science 2024-12-04 Mateusz Stolarski , Adam Piróg , Piotr Bródka
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