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Related papers: Ad-Blocking and Counter Blocking: A Slice of the A…

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The rise of ad-blockers is viewed as an economic threat by online publishers, especially those who primarily rely on ad- vertising to support their services. To address this threat, publishers have started retaliating by employing ad-block…

Cryptography and Security · Computer Science 2016-05-20 Muhammad Haris Mughees , Zhiyun Qian , Zubair Shafiq , Karishma Dash , Pan Hui

Websites use third-party ads and tracking services to deliver targeted ads and collect information about users that visit them. These services put users' privacy at risk, and that is why users' demand for blocking these services is growing.…

Websites employ third-party ads and tracking services leveraging cookies and JavaScript code, to deliver ads and track users' behavior, causing privacy concerns. To limit online tracking and block advertisements, several ad-blocking (black)…

Cryptography and Security · Computer Science 2019-06-04 Saad Sajid Hashmi , Muhammad Ikram , Mohamed Ali Kaafar

We present a systematic study of ad blocking - and the associated "arms race" - as a security problem. We model ad blocking as a state space with four states and six state transitions, which correspond to techniques that can be deployed by…

Cryptography and Security · Computer Science 2017-05-25 Grant Storey , Dillon Reisman , Jonathan Mayer , Arvind Narayanan

Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…

Social and Information Networks · Computer Science 2017-05-10 Kiran Garimella , Orestis Kostakis , Michael Mathioudakis

Advertisements generate huge chunks of revenues for websites and online businesses. Ad-blocker and tracker blocking programs have gained momentum in the last few years with massive debates raging on privacy concerns and improving user…

Computers and Society · Computer Science 2020-01-28 Rohit Gupta , Rohit Panda

The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…

Computers and Society · Computer Science 2016-02-08 Javier Parra-Arnau , Jagdish Prasad Achara , Claude Castelluccia

Online advertisers and analytics services (or trackers), are constantly tracking users activities as they access web services either through browsers or a mobile apps. Numerous tools such as browser plugins and specialized mobile apps have…

Cryptography and Security · Computer Science 2017-09-13 Muhammad Ikram , Mohamed Ali Kaafar

Recent years have seen a sharp rise in adblocker use, driven by increased web tracking and personalized ads. However, a significant issue for adblocker users is the web breakages they encounter, which worsens their browsing experience and…

Cryptography and Security · Computer Science 2024-11-01 Ritik Roongta , Mitchell Zhou , Ben Stock , Rachel Greenstadt

Perceptual ad-blocking is a novel approach that detects online advertisements based on their visual content. Compared to traditional filter lists, the use of perceptual signals is believed to be less prone to an arms race with web…

Cryptography and Security · Computer Science 2019-08-27 Florian Tramèr , Pascal Dupré , Gili Rusak , Giancarlo Pellegrino , Dan Boneh

The fast growing ad-blocker usage results in large revenue decrease for ad-supported online websites. Facing this problem, many online publishers choose either to cooperate with ad-blocker software companies to show acceptable ads or to…

Human-Computer Interaction · Computer Science 2020-02-18 Shuai Zhao , Achir Kalra , Cristian Borcea , Yi Chen

Modern web browsers are incredibly complex, with millions of lines of code and over one thousand JavaScript functions and properties available to website authors. This work investigates how these browser features are used on the modern,…

Networking and Internet Architecture · Computer Science 2016-05-23 Peter Snyder , Lara Ansari , Cynthia Taylor , Chris Kanich

Efforts by online ad publishers to circumvent traditional ad blockers towards regaining fiduciary benefits, have been demonstrably successful. As a result, there have recently emerged a set of adblockers that apply machine learning instead…

Cryptography and Security · Computer Science 2020-01-30 Shitong Zhu , Zhongjie Wang , Xun Chen , Shasha Li , Umar Iqbal , Zhiyun Qian , Kevin S. Chan , Srikanth V. Krishnamurthy , Zubair Shafiq

With the introduction of memory-bound cryptocurrencies, such as Monero, the implementation of mining code in browser-based JavaScript has become a worthwhile alternative to dedicated mining rigs. Based on this technology, a new form of…

Cryptography and Security · Computer Science 2018-08-30 Marius Musch , Christian Wressnegger , Martin Johns , Konrad Rieck

Millions of web users directly depend on ad and tracker blocking tools to protect their privacy. However, existing ad and tracker blockers fall short because of their reliance on trivially susceptible advertising and tracking content. In…

Cryptography and Security · Computer Science 2021-08-19 Sandra Siby , Umar Iqbal , Steven Englehardt , Zubair Shafiq , Carmela Troncoso

Web-based chatbots provide website owners with the benefits of increased sales, immediate response to their customers, and insight into customer behaviour. While Web-based chatbots are getting popular, they have not received much scrutiny…

Cryptography and Security · Computer Science 2022-05-18 Nazar Waheed , Muhammad Ikram , Saad Sajid Hashmi , Xiangjian He , Priyadarsi Nanda

Free content and services on the Web are often supported by ads. However, with the proliferation of intrusive and privacy-invasive ads, a significant proportion of users have started to use ad blockers. As existing ad blockers are radical…

Cryptography and Security · Computer Science 2016-04-18 Jagdish Prasad Achara , Javier Parra-Arnau , Claude Castelluccia

Ad and tracking blocking extensions are popular tools for improving web performance, privacy and aesthetics. Content blocking extensions typically rely on filter lists to decide whether a web request is associated with tracking or…

Cryptography and Security · Computer Science 2020-05-22 Peter Snyder , Antoine Vastel , Benjamin Livshits

With the evolution of the online advertisement and tracking ecosystem, content-filtering has become the reference tool for improving the security, privacy and browsing experience when surfing the Internet. It is also commonly believed that…

Networking and Internet Architecture · Computer Science 2020-02-06 Ismael Castell-Uroz , Josep Solé-Pareta , Pere Barlet-Ros

Whistleblower laws protect individuals who inform the public or an authority about governmental or corporate misconduct. Despite these laws, whistleblowers frequently risk reprisals and sites such as WikiLeaks emerged to provide a level of…

Cryptography and Security · Computer Science 2013-01-29 Volker Roth , Benjamin Güldenring , Eleanor Rieffel , Sven Dietrich , Lars Ries
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