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The "Machiavellian intelligence" hypothesis (or the "social brain" hypothesis) posits that large brains and distinctive cognitive abilities of humans have evolved via intense social competition in which social competitors developed…
This article investigates the impact of user homophily on the social process of information diffusion in online social media. Over several decades, social scientists have been interested in the idea that similarity breeds connection:…
The emergence of online social networks has greatly facilitated the diffusion of information and behaviors. While the two diffusion processes are often intertwined, "talking the talk" does not necessarily mean "walking the talk"--those who…
The problem of a random walk in a disordered media is mapped into a model of a random walk with memory. The latter model, as opposed to the former one, does not make reference to a particular realization of the disorder. The equivalence of…
Cultural evolution theory suggests that prestige bias - whereby individuals preferentially learn from prestigious figures - has played a key role in human ecological success. However, its impact within online environments remains unclear,…
Social networks have become ubiquitous in our daily life, as such it has attracted great research interests recently. A key challenge is that it is of extremely large-scale with tremendous information flow, creating the phenomenon of "Big…
In this big data era, more and more social activities are digitized thereby becoming traceable, and thus the studies of social networks attract increasing attention from academia. It is widely believed that social networks play important…
A main characteristic of social media is that its diverse content, copiously generated by both standard outlets and general users, constantly competes for the scarce attention of large audiences. Out of this flood of information some topics…
Statistical inference using social sensors is an area that has witnessed remarkable progress and is relevant in applications including localizing events for targeted advertising, marketing, localization of natural disasters and predicting…
Can we predict the future popularity of a song, movie or tweet? Recent work suggests that although it may be hard to predict an item's popularity when it is first introduced, peeking into its early adopters and properties of their social…
Misinformation under the form of rumor, hoaxes, and conspiracy theories spreads on social media at alarming rates. One hypothesis is that, since social media are shaped by homophily, belief in misinformation may be more likely to thrive on…
Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…
How far and how fast does information spread in social media? Researchers have recently examined a number of factors that affect information diffusion in online social networks, including: the novelty of information, users' activity levels,…
The population dynamics underlying the diffusion of ideas hold many qualitative similarities to those involved in the spread of infections. In spite of much suggestive evidence this analogy is hardly ever quantified in useful ways. The…
The role of memory time fluctuations for instabilities in random media is considered. It is shown that fluctuations can result in infinitely fast growth of statistical moments. The effect is demonstrated in the framework of light…
We consider a two-dimensional time-inhomogeneous birth-death process to model the time-evolution of fake news in a population. The two components of the process represent, respectively, (i) the number of individuals (say spreaders) who know…
Large-scale text-to-image diffusion models excel in generating high-quality images from textual inputs, yet concerns arise as research indicates their tendency to memorize and replicate training data, raising We also addressed the issue of…
We study the diffusion of information in an overlaying social-physical network. Specifically, we consider the following set-up: There is a physical information network where information spreads amongst people through conventional…
We study the diffusion of a true and a false message (the rumor) in a social network. Upon hearing a message, individuals may believe it, disbelieve it, or debunk it through costly verification. Whenever the truth survives in steady state,…
The emergence of new communication media such as blogs, online newspapers and social networks allow us to go further in the understanding of human behavior. Indeed, these public exchange spaces are now firmly planted in our modern society…