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A good group reputation often facilitates more efficient synergistic teamwork in production activities. Here we translate this simple motivation into a reputation-based synergy and discounting mechanism in the public goods game.…
It is widely believed that one's peers influence product adoption behaviors. This relationship has been linked to the number of signals a decision-maker receives in a social network. But it is unclear if these same principles hold when the…
This paper explores recommender systems in social networks which leverage information such as item rating, intra-item similarities, and trust graph. We demonstrate that item-rating information is more influential than other information…
With the growing importance of corporate viral marketing campaigns on online social networks, the interest in studies of influence propagation through networks is higher than ever. In a viral marketing campaign, a firm initially targets a…
It is commonly believed that patterns of social ties affect individuals' economic status. Here, we translate this concept into an operational definition at the network level, which allows us to infer the economic wellbeing of individuals…
Recommender systems have become increasingly important with the rise of the web as a medium for electronic and business transactions. One of the key drivers of this technology is the ease with which users can provide feedback about their…
Recommendation system could help the companies to persuade users to visit or consume at a particular place, which was based on many traditional methods such as the set of collaborative filtering algorithms. Most research discusses the model…
The proliferation of Social Network Sites (SNSs) has greatly reformed the way of information dissemination, but also provided a new venue for hosts with impure motivations to disseminate malicious information. Social trust is the basis for…
We consider a distributed multi-user system where individual entities possess observations or perceptions of one another, while the truth is only known to themselves, and they might have an interest in withholding or distorting the truth.…
Estimation of social influence in networks can be substantially biased in observational studies due to homophily and network correlation in exposure to exogenous events. Randomized experiments, in which the researcher intervenes in the…
The custom of voluntarily tipping for services rendered has gone in and out of fashion in America since its introduction in the 19th century. Restaurant owners that ban tipping in their establishments often claim that social justice drives…
The concept of reputation is widely used as a measure of trustworthiness based on ratings from members in a community. The adoption of reputation systems, however, relies on their ability to capture the actual trustworthiness of a target.…
Personalized recommendation systems (RS) are extensively used in many services. Many of these are based on learning algorithms where the RS uses the recommendation history and the user response to learn an optimal strategy. Further, these…
The performance of a business is chiefly determined by the business model adopted and its environment of operation. This paper emphasizes on the integration of Web 2.0 services like social networking to your existing business, which helps…
We consider agents in a social network competing to be selected as partners in collaborative, mutually beneficial activities. We study this through a model in which an agent i can initiate a limited number k_i>0 of games and selects the…
Recommendation systems have been integrated into the majority of large online systems to filter and rank information according to user profiles. It thus influences the way users interact with the system and, as a consequence, bias the…
We consider schemes for obtaining truthful reports on a common but hidden signal from large groups of rational, self-interested agents. One example are online feedback mechanisms, where users provide observations about the quality of a…
This paper develops strategic foundations for an important statistical model of random networks with heterogeneous expected degrees. Based on this, we show how social networking services that subtly alter the costs and indirect benefits of…
In human societies, people's willingness to compete and strive for better social status as well as being envious of those perceived in some way superior lead to social structures that are intrinsically hierarchical. Here we propose an…
Open and anonymous nature of peer to peer networks provides an opportunity to malicious peers to behave unpredictably in the network. This leads the lack of trust among the peers. To control the behavior of peers in the network, reputation…