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Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number…
Profiling users for the purpose of targeted advertisements or other kinds of personalization is very popular on the internet. But besides the benefits of individually tailored news feeds and shopping recommendation research has shown that…
Retargeting ads are increasingly prevalent on the Internet as their effectiveness has been shown to outperform conventional targeted ads. Retargeting ads are not only based on users' interests, but also on their intents, i.e. commercial…
Today, targeted online advertising relies on unique identifiers assigned to users through third-party cookies--a practice at odds with user privacy. While the web and advertising communities have proposed solutions that we refer to as…
On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and…
Recommendation systems form the center piece of a rapidly growing trillion dollar online advertisement industry. Even with numerous optimizations and approximations, collaborative filtering (CF) based approaches require real-time…
The targeted advertising is based on preference profiles inferred via relationships among individuals, their monitored responses to previous advertising and temporal activity over the Internet, which has raised critical privacy concerns. In…
Being able to check whether an online advertisement has been targeted is essential for resolving privacy controversies and implementing in practice data protection regulations like GDPR, CCPA, and COPPA. In this paper we describe the…
Personalized recommendations form an important part of today's internet ecosystem, helping artists and creators to reach interested users, and helping users to discover new and engaging content. However, many users today are skeptical of…
Limited transparency in targeted advertising on online content delivery platforms can breed mistrust for both viewers (of the content and ads) and advertisers. This user study (n=864) explores how explanations for targeted ads can bridge…
The ongoing deprecation of third-party cookies by web browser vendors has sparked the proposal of alternative methods to support more privacy-preserving personalized advertising on web browsers and applications. The Topics API is being…
Privacy has been a major concern for everybody over the internet. Governments across the globe have given their views on how the internet space can be managed effectively so that there is some control on the flow of confidential information…
Ad targeting is getting more powerful with introduction of new tools, such as Custom Audiences, behavioral targeting, and Audience Insights. Although this is beneficial for businesses as it enables people to receive more relevant…
With the success of Web applications, most of our data is now stored on various third-party servers where they are processed to deliver personalized services. Naturally we must be authenticated to access this personal information, but the…
Recommendation systems and content filtering approaches based on annotations and ratings, essentially rely on users expressing their preferences and interests through their actions, in order to provide personalised content. This activity,…
Websites use third-party ads and tracking services to deliver targeted ads and collect information about users that visit them. These services put users' privacy at risk, and that is why users' demand for blocking these services is growing.…
The growth in the use of online advertising to foster brand awareness over recent years is largely attributable to the ubiquity of social media. One pivotal technology contributing to the success of online brand advertising is frequency…
Major search engines deploy personalized Web results to enhance users' experience, by showing them data supposed to be relevant to their interests. Even if this process may bring benefits to users while browsing, it also raises concerns on…
Targeted advertising remains an important part of the free web browsing experience, where advertisers' targeting and personalization algorithms together find the most relevant audience for millions of ads every day. However, given the wide…
Companies that have an online presence-in particular, companies that are exclusively digital-often subscribe to this business model: collect data from the user base, then expose the data to advertisement agencies in order to turn a profit.…