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Online videos have witnessed an unprecedented growth over the last decade, owing to wide range of content creation. This provides the advertisement and marketing agencies plethora of opportunities for targeted advertisements. Such…

Click through rate (CTR) prediction of image ads is the core task of online display advertising systems, and logistic regression (LR) has been frequently applied as the prediction model. However, LR model lacks the ability of extracting…

With expansion of the video advertising market, research to predict the effects of video advertising is getting more attention. Although effect prediction of image advertising has been explored a lot, prediction for video advertising is…

Display Ads and the generalized assignment problem are two well-studied online packing problems with important applications in ad allocation and other areas. In both problems, ad impressions arrive online and have to be allocated…

Online advertising, as the vast market, has gained significant attention in various platforms ranging from search engines, third-party websites, social media, and mobile apps. The prosperity of online campaigns is a challenge in online…

Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a displayed advertisement is clicked by a user after…

Deep learning has been achieving decent performance in computer vision requiring a large volume of images, however, collecting images is expensive and difficult in many scenarios. To alleviate this issue, many image augmentation algorithms…

Personalized advertisement is a crucial task for many of the online businesses and video broadcasters. Many of today's broadcasters use the same commercial for all customers, but as one can imagine different viewers have different interests…

Real-time bidding has emerged as an effective online advertising technique. With real-time bidding, advertisers can position ads per impression, enabling them to optimise ad campaigns by targeting specific audiences in real-time. This paper…

As advertisers increasingly shift their budgets toward digital advertising, accurately forecasting advertising costs becomes essential for optimizing marketing campaign returns. This paper presents a comprehensive study that employs various…

Online video advertising gives content providers the ability to deliver compelling content, reach a growing audience, and generate additional revenue from online media. Recently, advertising strategies are designed to look for original…

Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to the study of propaganda, social psychology, and marketing. Despite its importance, computational modeling of persuasion in…

Although deep learning techniques have been successfully applied to many tasks, interpreting deep neural network models is still a big challenge to us. Recently, many works have been done on visualizing and analyzing the mechanism of deep…

Virtual advertising is an important and promising feature in the area of online advertising. It involves integrating adverts onto live or recorded videos for product placements and targeted advertisements. Such integration of adverts is…

Deep learning algorithms, in particular convolutional networks, have rapidly become a methodology of choice for analyzing medical images. This paper reviews the major deep learning concepts pertinent to medical image analysis and summarizes…

The rapid increase in the number of online videos provides the marketing and advertising agents ample opportunities to reach out to their audience. One of the most widely used strategies is product placement, or embedded marketing, wherein…

The quality of user experience online is affected by the relevance and placement of advertisements. We propose a new system for selecting and displaying visual advertisements in image search result sets. Our method compares the visual…

In the recent time deep learning has achieved huge popularity due to its performance in various machine learning algorithms. Deep learning as hierarchical or structured learning attempts to model high level abstractions in data by using a…

There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research…

Image recognition using Deep Learning has been evolved for decades though advances in the field through different settings is still a challenge. In this paper, we present our findings in searching for better image classifiers in offline and…