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Online video-on-demand(VoD) services invariably maintain a view count for each video they serve, and it has become an important currency for various stakeholders, from viewers, to content owners, advertizers, and the online service…
This paper contributes to the ongoing discussions on the scholarly access to social media data, discussing a case where this access is barred despite its value for understanding and countering online disinformation and despite the absence…
YouTube is the leading social media platform for sharing videos. As a result, it is plagued with misleading content that includes staged videos presented as real footages from an incident, videos with misrepresented context and videos where…
Inappropriate and profane content on social media is exponentially increasing and big corporations are becoming more aware of the type of content on which they are advertising and how it may affect their brand reputation. But with a huge…
YouTube is a major platform for information and entertainment, but its wide accessibility also makes it attractive for scammers to upload deceptive or malicious content. Prior detection approaches rely largely on textual or statistical…
YouTube has become the second most popular website according to Alexa, and it represents an enticing platform for scammers to attract victims. Because of the computational difficulty of classifying multimedia, identifying scams on YouTube…
Faced with the challenge of attracting user attention and revenue, social media websites have turned to video advertisements (video-ads). While in traditional media the video-ad market is mostly based on an interaction between content…
A reader browsing through an online article is highly likely to encounter an advertorial, often without realizing it. Advertorials represent a relatively new marketing strategy where advertisements are deliberately designed to resemble the…
One of the key emerging roles of the YouTube platform is providing creators the ability to generate revenue from their content and interactions. Alongside tools provided directly by the platform, such as revenue-sharing from advertising,…
Video sharing platforms like YouTube are increasingly targeted by aggression and hate attacks. Prior work has shown how these attacks often take place as a result of "raids," i.e., organized efforts by ad-hoc mobs coordinating from…
Donations to charity-based crowdfunding environments have been on the rise in the last few years. Unsurprisingly, deception and fraud in such platforms have also increased, but have not been thoroughly studied to understand what…
YouTube has evolved into a powerful platform where creators monetize their influence through affiliate marketing, raising concerns about transparency and ethics, especially when creators fail to disclose their affiliate relationships.…
Data generated by audits of social media websites have formed the basis of our understanding of the biases presented in algorithmic content recommendation systems. As legislators around the world are beginning to consider regulating the…
YouTube videos often include captivating descriptions and intriguing thumbnails designed to increase the number of views, and thereby increase the revenue for the person who posted the video. This creates an incentive for people to post…
Unscrupulous content creators on YouTube employ deceptive techniques such as spam and clickbait to reach a broad audience and trick users into clicking on their videos to increase their advertisement revenue. Clickbait detection on YouTube…
With the continuous increase of internet usage in todays time, everyone is influenced by this source of the power of technology. Due to this, the rise of applications and games Is unstoppable. A major percentage of our population uses these…
Influencer VPN ads (sponsored segments) on YouTube often disseminate misleading information about both VPNs, and security & privacy more broadly. However, it remains unclear how (or whether) these ads affect users' perceptions and knowledge…
Conspiracy theories are increasingly a subject of research interest as society grapples with their rapid growth in areas such as politics or public health. Previous work has established YouTube as one of the most popular sites for people to…
This work-in-progress paper presents a novel approach to detecting sponsored advertisement segments in YouTube videos and comparing the advertisement with the main content. Our methodology involves the collection of 421 auto-generated and…
With YouTube's growing importance as a news platform, its recommendation system came under increased scrutiny. Recognizing YouTube's recommendation system as a broadcaster of media, we explore the applicability of laws that require…