Related papers: Web Tracking: Mechanisms, Implications, and Defens…
People are becoming increasingly concerned with their online privacy, especially with how advertising companies track them across websites (a practice called cross-site tracking), as reconstructing a user's browser history can reveal…
Third-party tracking is common on almost all commercially operated websites. Prior work has studied in detail the extent of third-party tracking on the web, detection of third-party trackers, and defending against third-party tracking.…
`Tracking' is the collection of data about an individual's activity across multiple distinct contexts and the retention, use, or sharing of data derived from that activity outside the context in which it occurred. This paper aims to…
While advertising has become commonplace in today's online interactions, there is a notable dearth of research investigating the extent to which browser fingerprinting is harnessed for user tracking and targeted advertising. Prior studies…
Browser fingerprinting is a growing technique for identifying and tracking users online without traditional methods like cookies. This paper gives an overview by examining the various fingerprinting techniques and analyzes the entropy and…
Device fingerprinting is a widely used technique that allows a third party to identify a particular device. Applications of device fingerprinting include authentication, attacker identification, or software license binding. Device…
Web tracking (WT) systems are advanced technologies used to monitor and analyze online user behavior. Initially focused on HTML and static webpages, these systems have evolved with the proliferation of IoT, edge computing, and Big Data,…
Online tracking has become of increasing concern in recent years, however our understanding of its extent to date has been limited to snapshots from web crawls. Previous at-tempts to measure the tracking ecosystem, have been done using…
To what extent are users surveilled on the web, by what technologies, and by whom? We answer these questions by combining passively observed, anonymized browsing data of a large, representative sample of Americans with domain-level data on…
On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and…
Browser fingerprinting is a relatively new method of uniquely identifying browsers that can be used to track web users. In some ways it is more privacy-threatening than tracking via cookies, as users have no direct control over it. A number…
Over the past years, advertisement companies have used various tracking methods to persistently track users across the web. Such tracking methods usually include first and third-party cookies, cookie synchronization, as well as a variety of…
Browser fingerprinting can be used to identify and track users across the Web, even without cookies, by collecting attributes from users' devices to create unique "fingerprints". This technique and resulting privacy risks have been studied…
Digital fingerprints have brought great convenience and benefits to many online businesses. However, they pose a significant threat to the privacy and security of ordinary users. In this paper, we investigate the effectiveness of current…
Third party tracking is the practice by which third parties recognize users accross different websites as they browse the web. Recent studies show that 90% of websites contain third party content that is tracking its users across the web.…
Browser fingerprinting is a pervasive online tracking technique used increasingly often for profiling and targeted advertising. Prior research on the prevalence of fingerprinting heavily relied on automated web crawls, which inherently…
Browsers and their users can be tracked even in the absence of a persistent IP address or cookie. Unique and hence identifying pieces of information, making up what is known as a fingerprint, can be collected from browsers by a visited…
Third-party web tracking is a common, and broadly used technique on the Web. Almost every step of users' is tracked, analyzed, and later used in different use cases (e.g., online advertisement). Different defense mechanisms have emerged to…
Web traffic is a valuable data source, typically used in the marketing space to track brand awareness and advertising effectiveness. However, web traffic is also a rich source of information for cybersecurity monitoring efforts. To better…
Advertisers are increasingly turning to fingerprinting techniques to track users across the web. As web browsing activity shifts to mobile platforms, traditional browser fingerprinting techniques become less effective; however, device…