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Now-a-days, Online Social Networks (OSNs) are extensively used by different commercial houses for viral marketing. The key problem that arises in this context is to choose a limited number of highly influential users as the initial adopters…

Social and Information Networks · Computer Science 2026-01-23 Poonam Sharma , Suman Banerjee

The influence maximization (IM) problem aims at finding a subset of seed nodes in a social network that maximize the spread of influence. In this study, we focus on a sub-class of IM problems, where whether the nodes are willing to be the…

Social and Information Networks · Computer Science 2021-06-15 Haipeng Chen , Wei Qiu , Han-Ching Ou , Bo An , Milind Tambe

Influence maximization (IM), which selects a set of $k$ users (called seeds) to maximize the influence spread over a social network, is a fundamental problem in a wide range of applications such as viral marketing and network monitoring.…

Social and Information Networks · Computer Science 2019-01-30 Yanhao Wang , Qi Fan , Yuchen Li , Kian-Lee Tan

In social networks, individuals' decisions are strongly influenced by recommendations from their friends and acquaintances. The influence maximization (IM) problem asks to select a seed set of users that maximizes the influence spread,…

Social and Information Networks · Computer Science 2020-08-21 Alessio Arleo , Walter Didimo , Giuseppe Liotta , Silvia Miksch , Fabrizio Montecchiani

Some of the most used sampling mechanisms that implicitly leverage a social network depend on tuning parameters; for instance, Respondent-Driven Sampling (RDS) is specified by the number of seeds and maximum number of referrals. We are…

Methodology · Statistics 2019-12-06 Simón Lunagómez , Marios Papamichalis , Patrick J. Wolfe , Edoardo M. Airoldi

We identify influential early adopters in a social network, where individuals are resource constrained, to maximize the spread of multiple, costly behaviors. A solution to this problem is especially important for viral marketing. The…

Social and Information Networks · Computer Science 2017-02-08 Kaushik Sarkar , Hari Sundaram

Many real-world applications based on spreading processes in complex networks aim to deliver information to specific target nodes. However, it remains challenging to optimally select a set of spreaders to initiate the spreading process. In…

Adaptation and Self-Organizing Systems · Physics 2023-08-15 Renquan Zhang , Xiaolin Wang , Sen Pei

As a dual problem of influence maximization, the seed minimization problem asks for the minimum number of seed nodes to influence a required number $\eta$ of users in a given social network $G$. Existing algorithms for seed minimization…

Social and Information Networks · Computer Science 2019-08-01 Jing Tang , Keke Huang , Xiaokui Xiao , Laks V. S. Lakshmanan , Xueyan Tang , Aixin Sun , Andrew Lim

The problem of finding the optimal set of source nodes in a diffusion network that maximizes the spread of information, influence, and diseases in a limited amount of time depends dramatically on the underlying temporal dynamics of the…

Social and Information Networks · Computer Science 2012-05-09 Manuel Gomez Rodriguez , Bernhard Schölkopf

Influence maximization (IM) aims to find seed users on an online social network to maximize the spread of information about a target product through word-of-mouth propagation among all users. Prior IM methods mostly focus on maximizing the…

Social and Information Networks · Computer Science 2024-02-27 Ying Wang , Yanhao Wang

Diffusion of information, innovation, and ideas is an important phenomenon in social networks. Information propagates through the network and reaches from one person to the next. In many settings, it is meaningful to restrict diffusion so…

Social and Information Networks · Computer Science 2026-02-03 Poonam Sharma , Suman Banerjee

Influence maximization, fundamental for word-of-mouth marketing and viral marketing, aims to find a set of seed nodes maximizing influence spread on social network. Early methods mainly fall into two paradigms with certain benefits and…

Social and Information Networks · Computer Science 2014-02-18 Suqi Cheng , Hua-Wei Shen , Junming Huang , Wei Chen , Xue-Qi Cheng

Influence maximization (IM) is a classic problem that aims to identify a small group of critical individuals, known as seeds, who can influence the largest number of users in a social network through word-of-mouth. This problem finds…

Social and Information Networks · Computer Science 2024-10-23 Yiqian Huang , Shiqi Zhang , Laks V. S. Lakshmanan , Wenqing Lin , Xiaokui Xiao , Bo Tang

In social online platforms, identifying influential seed users to maximize influence spread is a crucial as it can greatly diminish the cost and efforts required for information dissemination. While effective, traditional methods for…

Social and Information Networks · Computer Science 2025-01-03 Huyen Nguyen , Hieu Dam , Nguyen Do , Cong Tran , Cuong Pham

We consider the fundamental problem of designing a self-adjusting tree, which efficiently and locally adapts itself towards the demand it serves (namely accesses to the items stored by the tree nodes), striking a balance between the…

Data Structures and Algorithms · Computer Science 2023-01-10 Arash Pourdamghani , Chen Avin , Robert Sama , Stefan Schmid

Numerus works that study the spread of information in social networks include a spreading mechanism in which a set of nodes is initially infected (i.e. seeded), followed by a viral process, which spontaneously spread the message through the…

Social and Information Networks · Computer Science 2017-04-07 Alon Sela , Dmitri Goldenberg , Irad Ben-Gal , Erez Shmueli

Influence maximization is a widely studied topic in network science, where the aim is to reach the maximum possible number of nodes, while only targeting a small initial set of individuals. It has critical applications in many fields,…

Social networks play a fundamental role in the diffusion of innovation through peers' influence on adoption. Thus, network position including a wide range of network centrality measures have been used to describe individuals' affinity to…

Social and Information Networks · Computer Science 2022-10-26 Balázs R. Sziklai , Balázs Lengyel

In a "tipping" model, each node in a social network, representing an individual, adopts a property or behavior if a certain number of his incoming neighbors currently exhibit the same. In viral marketing, a key problem is to select an…

Social and Information Networks · Computer Science 2013-09-13 Paulo Shakarian , Sean Eyre , Damon Paulo

The rapid development of social networks has a wide range of social effects, which facilitates the study of social issues. Accurately forecasting the information propagation process within social networks is crucial for promptly…

Social and Information Networks · Computer Science 2024-03-12 Xinyu Li , Yutong Guo , Jixuan He , Jiacheng Zhao , Chenwei Wang