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Related papers: Variations in Tracking in Relation to Geographic L…

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Web tracking by ad networks, social networks, and other third parties is privacy-invasive. To protect users' privacy an increasing number of countries are adopting new privacy laws. However, a major reason why their application on the web…

Cryptography and Security · Computer Science 2026-04-22 Harry Yu , Patton Yin , Sebastian Zimmeck

The web is global, but privacy laws differ by country. Which set of privacy rules do websites follow? We empirically study this question by detecting and analyzing cookie notices in an automated way. We crawl 1,500 European, American, and…

Computers and Society · Computer Science 2021-10-20 Rob van Eijk , Hadi Asghari , Philipp Winter , Arvind Narayanan

The presence of third-party tracking on websites has become customary. However, our understanding of the third-party ecosystem is still very rudimentary. We examine third-party trackers from a geographical perspective, observing the…

Social and Information Networks · Computer Science 2014-09-04 Marjan Falahrastegar , Hamed Haddadi , Steve Uhlig , Richard Mortier

Third party advertising and tracking (A&T) are pervasive across the web, yet user exposure varies significantly with browser choice, browsing location, and hosting jurisdiction. We systematically study how these three factors shape tracking…

Networking and Internet Architecture · Computer Science 2026-03-04 Tanya Prasad , Rut Vora , Soo Yee Lim , Nguyen Phong Hoang , Thomas Pasquier

To protect users' privacy, legislators have regulated the usage of tracking technologies, mandating the acquisition of users' consent before collecting data. Consequently, websites started showing more and more consent management modules --…

Cryptography and Security · Computer Science 2022-09-14 Nikhil Jha , Martino Trevisan , Luca Vassio , Marco Mellia

People are becoming increasingly concerned with their online privacy, especially with how advertising companies track them across websites (a practice called cross-site tracking), as reconstructing a user's browser history can reveal…

Cryptography and Security · Computer Science 2023-11-22 Alisha Ukani

Third-party tracking is common on almost all commercially operated websites. Prior work has studied in detail the extent of third-party tracking on the web, detection of third-party trackers, and defending against third-party tracking.…

Computers and Society · Computer Science 2019-11-18 Matius Chairani , Mathieu Chevalley , Abderrahmane Lazraq , Sruti Bhagavatula

Cookie paywalls allow visitors to access the content of a website only after making a choice between paying a fee (paying option) or accepting tracking (cookie option). The practice has been studied in previous research in regard to its…

Computers and Society · Computer Science 2025-02-12 Andreas Stenwreth , Simon Täng , Victor Morel

Third party tracking allows companies to identify users and track their behaviour across multiple digital services. This paper presents an empirical study of the prevalence of third-party trackers on 959,000 apps from the US and UK Google…

Computers and Society · Computer Science 2018-10-19 Reuben Binns , Ulrik Lyngs , Max Van Kleek , Jun Zhao , Timothy Libert , Nigel Shadbolt

Despite stringent data protection regulations such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other country-specific regulations, many websites continue to use cookies to track user…

Computers and Society · Computer Science 2024-01-12 Nivedita Singh , Yejin Do , Yongsang Yu. Imane Fouad , Jungrae Kim , Hyoungshick Kim

We perform a large-scale analysis of third-party trackers on the World Wide Web from more than 3.5 billion web pages of the CommonCrawl 2012 corpus. We extract a dataset containing more than 140 million third-party embeddings in over 41…

Social and Information Networks · Computer Science 2016-08-01 Sebastian Schelter , Jérôme Kunegis

This articles surveys the existing literature on the methods currently used by web services to track the user online as well as their purposes, implications, and possible user's defenses. A significant majority of reviewed articles and web…

Computers and Society · Computer Science 2015-07-29 Tomasz Bujlow , Valentín Carela-Español , Josep Solé-Pareta , Pere Barlet-Ros

Accurately analyzing and modeling online browsing behavior play a key role in understanding users and technology interactions. In this work, we design and conduct a user study to collect browsing data from 31 participants continuously for…

Computers and Society · Computer Science 2021-08-17 Yuliia Lut , Michael Wang , Elissa M. Redmiles , Rachel Cummings

On the internet, we encounter take-it-or-leave-it choices regarding our privacy on a daily basis. In Europe, online tracking for targeted advertising generally requires the internet users' consent to be lawful. Some websites use a tracking…

Computers and Society · Computer Science 2025-10-30 Frederik J. Zuiderveen Borgesius , Sanne Kruikemeier , Sophie C. Boerman , Natali Helberger

Websites with hyper-partisan, left or right-leaning focus offer content that is typically biased towards the expectations of their target audience. Such content often polarizes users, who are repeatedly primed to specific (extreme) content,…

Computers and Society · Computer Science 2020-04-01 Pushkal Agarwal , Sagar Joglekar , Panagiotis Papadopoulos , Nishanth Sastry , Nicolas Kourtellis

This chapter examines the policy implications of behavioural sciences insights for the regulation of privacy on the Internet, by focusing in particular on behavioural targeting. This marketing technique involves tracking people's online…

Computers and Society · Computer Science 2025-11-26 Frederik Zuiderveen Borgesius

Internet censorship is typically enforced by authorities to achieve information control for a certain group of Internet users. So far existing censorship studies have primarily focused on country-level characterization because (1) in many…

Cryptography and Security · Computer Science 2024-07-08 Xiaoqin Liang , Guannan Liu , Lin Jin , Shuai Hao , Haining Wang

Understanding human activities and movements on the Web is not only important for computational social scientists but can also offer valuable guidance for the design of online systems for recommendations, caching, advertising, and…

Computers and Society · Computer Science 2021-01-01 Juhi Kulshrestha , Marcos Oliveira , Orkut Karacalik , Denis Bonnay , Claudia Wagner

On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and…

Computers and Society · Computer Science 2016-05-25 Silvia Puglisi , David Rebollo-Monedero , Jordi Forné

Web traffic is a valuable data source, typically used in the marketing space to track brand awareness and advertising effectiveness. However, web traffic is also a rich source of information for cybersecurity monitoring efforts. To better…

Information Retrieval · Computer Science 2019-04-04 Han Qin , Kit Riehle , Haozhen Zhao
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