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Considering the level of competition prevailing in Business-to-Consumer (B2C) E-Commerce domain and the huge investments required to attract new customers, firms are now giving more focus to reduce their customer churn rate. Churn rate is…
This research paper investigates the influence of industry on electronic customer relationship management (e-CRM) performance. A case study approach with two cases was applied to evaluate the influence of e-CRM on customer behavioral and…
In consumer applications, Customer Relationship Management (CRM) has traditionally relied on the manual optimisation of static, rule-based messaging strategies. While adaptive and autonomous learning systems offer the promise of scalable…
Customer Relationship Management (CRM) with the Web technology provides healthcare organizations the ability to broaden services beyond its usual practices, and thus provides a particular advantageous environment to achieve complex e-health…
In sales and marketing, customer segmentation is an important tool for formulating strategies for customer treatment and supply chain management. Most segmentation implementations rely on limited criteria, such as recency, frequency, and…
One of the dramatic trends at the intersection of computing and healthcare has been patients' increased access to medical information, ranging from self-tracked physiological data to genetic data, tests, and scans. Increasingly however,…
The Healthcare industry is undergoing a paradigm shift from healthcare institution-centred care to a citizen-centred care that emphasises on continuity of care from prevention to rehabilitation. The recent development of Information and…
Customer Relationship Management (CRM) within healthcare organization can be viewed as a strategy to attract new customers and retaining them throughout their entire lifetime of relationships. At the same time, the advancement of Web…
Recent advances in large language models (LLMs) enabled the development of AI agents that can plan and interact with tools to complete complex tasks. However, literature on their reliability in real-world applications remains limited. In…
In an increasingly customer-centric business environment, effective communication between marketing and senior management is crucial for success. With the rise of globalization and increased competition, utilizing new data mining techniques…
Topological Data Analysis (TDA) is a recent approach to analyze data sets from the perspective of their topological structure. Its use for time series data has been limited to the field of financial time series primarily and as a method for…
In today's businesses, marketing has been a central trend for growth. Marketing quality is equally important as product quality and relevant metrics. Quality of Marketing depends on targeting the right person. Technology adaptations have…
In the fast-moving consumer goods (FMCG) industry, deciding where to place physical assets, such as commercial beverage coolers, can directly impact revenue growth and execution efficiency. Although churn prediction and demand forecasting…
Cloud solutions have gained significant popularity in the technology industry as they offer a combination of services and tools to tackle specific problems. However, despite their widespread use, the task of identifying appropriate company…
In the age of data driven solution, the customer demographic attributes, such as gender and age, play a core role that may enable companies to enhance the offers of their services and target the right customer in the right time and place.…
Healthcare organization is implementing Customer Relationship Management (CRM) as a strategy for managing interactions with patients involving technology to organize, automate, and coordinate business processes. Web-based CRM provides…
The paper outlines a framework for autonomous control of a CRM (customer relationship management) system. First, it explores how a modified version of the widely accepted Recency-Frequency-Monetary Value system of metrics can be used to…
Telecommunications operators (telcos) traditional sources of income, voice and SMS, are shrinking due to customers using over-the-top (OTT) applications such as WhatsApp or Viber. In this challenging environment it is critical for telcos to…
The advancement of technology facilitates explosive growth of mobile usage in the last decade. Numerous applications have been developed to support its usage. However, gap in technology exists in obtaining correct and trusted values for…
A potential objective of every financial organization is to retain existing customers and attain new prospective customers for long-term. The economic behaviour of customer and the nature of the organization are controlled by a prescribed…