Related papers: Personalising Mobile Advertising Based on Users In…

Third-party services form an integral part of the mobile ecosystem: they allow app developers to add features such as performance analytics and social network integration, and to monetize their apps by enabling user tracking and targeted ad…

Recommender systems are one of the most successful applications of machine learning and data science. They are successful in a wide variety of application domains, including e-commerce, media streaming content, email marketing, and…

In this paper, we report our recent practice at Tencent for user modeling based on mobile app usage. User behaviors on mobile app usage, including retention, installation, and uninstallation, can be a good indicator for both long-term and…

Understanding the demographics of app users is crucial, for example, for app developers, who wish to target their advertisements more effectively. Our work addresses this need by studying the predictability of user demographics based on the…

Recommender systems must balance personalization, diversity, and robustness to cold-start scenarios to remain effective in dynamic content environments. This paper introduces an adaptive, exploration-based recommendation framework that…

As large language models (LLMs) demonstrate increasingly advanced capabilities, aligning their behaviors with human values and preferences becomes crucial for their wide adoption. While previous research focuses on general alignment to…

Classical collaborative filtering, and content-based filtering methods try to learn a static recommendation model given training data. These approaches are far from ideal in highly dynamic recommendation domains such as news recommendation…

Personalization despite being an effective solution to the problem information overload remains tricky on account of multiple dimensions to consider. Furthermore, the challenge of avoiding overdoing personalization involves estimation of a…

As the growing interest of web recommendation systems those are applied to deliver customized data for their users, we started working on this system. Generally the recommendation systems are divided into two major categories such as…

A significant proportion of individuals' daily activities is experienced through digital devices. Smartphones in particular have become one of the preferred interfaces for content consumption and social interaction. Identifying the content…

The explosive growth of World Wide Web (WWW) has necessitated the development of Web personalization systems in order to understand the user preferences to dynamically serve customized content to individual users. To reveal information…

The data that underlies automated methods in computer vision and machine learning, such as image retrieval and fine-grained recognition, often comes from crowdsourcing. In contexts that rely on the intrinsic motivation of users, we seek to…

Online advertising has typically been more personalized than offline advertising, through the use of machine learning models and real-time auctions for ad targeting. One specific task, predicting the likelihood of conversion (i.e.\ the…

Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. This approach can increase ad efficacy for two main reasons:…

Recommender systems are important for e-commerce companies as well as researchers. Recently, granular association rules have been proposed for cold-start recommendation. However, existing approaches reserve only globally strong rules;…

Active learning is a state-of-art machine learning approach to deal with an abundance of unlabeled data. In the field of Natural Language Processing, typically it is costly and time-consuming to have all the data annotated. This…

Social comparison-based features are widely used in social computing apps. However, most existing apps are not grounded in social comparison theories and do not consider individual differences in social comparison preferences and reactions.…

Recommender systems often struggle with over-specialization, which severely limits users' exposure to diverse content and creates filter bubbles that reduce serendipitous discovery. To address this fundamental limitation, this paper…

In search advertising, keyword matching connects user queries with relevant ads. While token-based matching increases ad coverage, it can reduce relevance due to overly permissive semantic expansion. This work extends keyword reach through…

Diverse and enriched data sources are essential for commercial ads-recommendation models to accurately assess user interest both before and after engagement with content. While extended user-engagement histories can improve the prediction…