Related papers: Personalising Mobile Advertising Based on Users In…

Advertising, long the financial mainstay of the web ecosystem, has become nearly ubiquitous in the world of mobile apps. While ad targeting on the web is fairly well understood, mobile ad targeting is much less studied. In this paper, we…

In my dissertation, I will analyze how the product market position of a mobile app affects its pricing strategies, which in turn impacts an app's monetization process. Using natural language processing and k-mean clustering on apps' text…

We consider the problem of personalization of online services from the viewpoint of ad targeting, where we seek to find the best ad categories to be shown to each user, resulting in improved user experience and increased advertisers'…

With the widespread use of mobile phones, users can share their location and activity anytime, anywhere, as a form of check in data. These data reflect user features. Long term stable, and a set of user shared features can be abstracted as…

With the increase in an average user's dependence on their mobile devices, the reliance on collecting his browsing history from mobile browsers has also increased. This browsing history is highly utilized in the advertising industry for…

User engagement is crucial to the long-term success of a mobile app. Several metrics, such as dwell time, have been used for measuring user engagement. However, how to effectively predict user engagement in the context of mobile apps is…

In-app advertising closely relates to app revenue. Reckless ad integration could adversely impact app reliability and user experience, leading to loss of income. It is very challenging to balance the ad revenue and user experience for app…

The increasing attraction of mobile apps has inspired researchers to analyze apps from different perspectives. As with any software product, apps have different attributes such as size, content maturity, rating, category, or number of…

Context-awareness in smart mobile applications is a growing area of study, because of it's intelligence in the applications. In order to build context-aware intelligent applications, mining contextual behavioral rules of individual…

As mobile app usage continues to rise, so does the generation of extensive user interaction data, which includes actions such as swiping, zooming, or the time spent on a screen. Apps often collect a large amount of this data and claim to…

The primary aim of market segmentation is to identify relevant groups of consumers that can be addressed efficiently by marketing or advertising campaigns. This paper addresses the issue whether consumer groups can be identified from…

Over the past decade, advertising has emerged as the primary source of revenue for many web sites and apps. In this paper we report a first-of-its-kind study that seeks to broadly understand the features, mechanisms and dynamics of display…

To increase mobile user engagement, current apps employ a variety of behavioral nudges, but these engagement techniques are applied in a one-size-fits-all approach. Yet the very same techniques may be perceived differently by different…

The increasing popularity of smart mobile phones and their powerful sensing capabilities have enabled the collection of rich contextual information and mobile phone usage records through the device logs. This paper formulates the problem of…

Recent developments in the mobile app industry have resulted in various types of mobile apps, each targeting a different need and a specific audience. Consequently, users access distinct apps to complete their information need tasks. This…

With the recent growth of conversational systems and intelligent assistants such as Apple Siri and Google Assistant, mobile devices are becoming even more pervasive in our lives. As a consequence, users are getting engaged with the mobile…

We present a study using new computational methods, based on a novel combination of machine learning for inferring admixture hidden Markov models and probabilistic model checking, to uncover interaction styles in a mobile app. These styles…

Fairness is one of the socio-technical concerns that must be addressed in software systems. Considering the popularity of mobile software applications (apps) among a wide range of individuals worldwide, mobile apps with unfair behaviors and…

The use of mobile phones has exploded over the past years,abundantly through the introduction of smartphones and the rapidly expanding use of mobile data. This has resulted in a spiraling problem of ensuring quality of service for users of…

We propose a novel approach for the recommendation of possible customers (users) to advertisers (e.g., brands) based on two main aspects: (i) the comparison between On-line Social Network profiles, and (ii) neighborhood analysis on the…