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Complex contagions describe diffusion of behaviors in a social network in settings where spreading requires the influence by two or more neighbors. In a $k$-complex contagion, a cluster of nodes are initially infected, and additional nodes…

Data Structures and Algorithms · Computer Science 2014-08-12 Roozbeh Ebrahimi , Jie Gao , Golnaz Ghasemiesfeh , Grant Schoenebeck

In this paper, we study the spreading speed of complex contagions in a social network. A $k$-complex contagion starts from a set of initially infected seeds such that any node with at least $k$ infected neighbors gets infected. Simple…

Social and Information Networks · Computer Science 2014-08-12 Roozbeh Ebrahimi , Jie Gao , Golnaz Ghasemiesfeh , Grant Schoenebeck

Contagion processes on networks, including disease spreading, information diffusion, or social behaviors propagation, can be modeled as simple contagion, i.e. involving one connection at a time, or as complex contagion, in which multiple…

Physics and Society · Physics 2023-06-19 Giulia Cencetti , Diego Andrés Contreras , Marco Mancastroppa , Alain Barrat

Empirical evidence reveals that contagion processes often occur with competition of simple and complex contagion, meaning that while some agents follow simple contagion, others follow complex contagion. Simple contagion refers to spreading…

Statistical Mechanics · Physics 2018-07-11 Byungjoon Min , Maxi San Miguel

Typically, contagion strength is modeled by a transmission rate $\lambda$, whereby all nodes in a network are treated uniformly in a mean-field approximation. However, local agents react differently to the same contagion based on their…

Physics and Society · Physics 2014-01-28 Pouya Manshour , Afshin Montakhab

A complex contagion is an infectious process in which individuals may require multiple transmissions before changing state. These are used to model behaviors if an individual only adopts a particular behavior after perceiving a consensus…

Physics and Society · Physics 2015-06-29 Joel C. Miller

Contagion processes have been proven to fundamentally depend on the structural properties of the interaction networks conveying them. Many real networked systems are characterized by clustered substructures representing either collections…

Physics and Society · Physics 2021-06-01 Giulio Burgio , Alex Arenas , Sergio Gómez , Joan T. Matamalas

Complex networks represent the natural backbone to study epidemic processes in populations of interacting individuals. Such a modeling framework, however, is naturally limited to pairwise interactions, making it less suitable to properly…

Physics and Society · Physics 2021-10-04 Sandeep Chowdhary , Aanjaneya Kumar , Giulia Cencetti , Iacopo Iacopini , Federico Battiston

We study the diffusion of influence in random multiplex networks where links can be of $r$ different types, and for a given content (e.g., rumor, product, political view), each link type is associated with a content dependent parameter…

Physics and Society · Physics 2012-09-11 Osman Yagan , Virgil Gligor

In recent work, Jon Kleinberg considered a small-world network model consisting of a d-dimensional lattice augmented with shortcuts. The probability of a shortcut being present between two points decays as a power of the distance between…

Probability · Mathematics 2007-05-23 M. Draief , A. Ganesh

Understanding how complex behaviors, opinions, and innovations spread in online social networks remains a central challenge in computational social science. Existing models of complex contagion typically rely on stylized threshold…

Social and Information Networks · Computer Science 2026-03-20 Saurabh Sharma , Ambuj Singh

We consider Kleinberg's celebrated small world graph model (Kleinberg, 2000), in which a D-dimensional grid {0,...,n-1}^D is augmented with a constant number of additional unidirectional edges leaving each node. These long range edges are…

Data Structures and Algorithms · Computer Science 2013-05-08 Martin Dietzfelbinger , Philipp Woelfel

We study a family of binary state, socially-inspired contagion models which incorporate imitation limited by an aversion to complete conformity. We uncover rich behavior in our models whether operating with either probabilistic or…

Chaotic Dynamics · Physics 2013-03-08 Peter Sheridan Dodds , Kameron Decker Harris , Christopher M. Danforth

Network structure can affect when and how widely new ideas, products, and behaviors are adopted. In widely-used models of biological contagion, interventions that randomly rewire edges (on average making them "longer") accelerate spread.…

Social and Information Networks · Computer Science 2023-08-22 Dean Eckles , Elchanan Mossel , M. Amin Rahimian , Subhabrata Sen

Random links between otherwise distant nodes can greatly facilitate the propagation of disease or information, provided contagion can be transmitted by a single active node. However we show that when the propagation requires simultaneous…

Physics and Society · Physics 2012-02-10 Damon Centola , Michael W. Macy , Victor M. Eguiluz

The spread of ideas across a social network can be studied using complex contagion models, in which agents are activated by contact with multiple activated neighbors. The investigation of complex contagions can provide crucial insights into…

Social and Information Networks · Computer Science 2015-03-19 Sergey Melnik , Jonathan A. Ward , James P. Gleeson , Mason A. Porter

We study the mixing time of random walks on small-world networks modelled as follows: starting with the 2-dimensional periodic grid, each pair of vertices $\{u,v\}$ with distance $d>1$ is added as a "long-range" edge with probability…

Discrete Mathematics · Computer Science 2020-02-27 Martin E. Dyer , Andreas Galanis , Leslie Ann Goldberg , Mark Jerrum , Eric Vigoda

Complex contagion adoption dynamics are characterised by a node being more likely to adopt after multiple network neighbours have adopted. We show how to construct multi-type branching processes to approximate complex contagion adoption…

Physics and Society · Physics 2022-04-06 Leah A. Keating , James P. Gleeson , David J. P. O'Sullivan

Many epidemic processes in networks spread by stochastic contacts among their connected vertices. There are two limiting cases widely analyzed in the physics literature, the so-called contact process (CP) where the contagion is expanded at…

Computational Physics · Physics 2010-02-19 S. Gomez , A. Arenas , J. Borge-Holthoefer , S. Meloni , Y. Moreno

The algorithmic small-world phenomenon, empirically established by Milgram's letter forwarding experiments from the 60s, was theoretically explained by Kleinberg in 2000. However, from today's perspective his model has several severe…

Social and Information Networks · Computer Science 2017-02-21 Karl Bringmann , Ralph Keusch , Johannes Lengler , Yannic Maus , Anisur Molla
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