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On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and…
Websites are constantly adapting the methods used, and intensity with which they track online visitors. However, the wide-range enforcement of GDPR since one year ago (May 2018) forced websites serving EU-based online visitors to eliminate…
Does more information elicit users compliance and engagement, or the other way around? This paper explores the relationship between content strategy and user experience (UX). Specifically, we examine how the amount of information provided…
Online social media provide multiple ways to find interesting content. One important method is highlighting content recommended by user's friends. We examine this process on one such site, the news aggregator Digg. With a stochastic model…
If popular online platforms systematically expose their users to partisan and unreliable news, they could potentially contribute to societal issues like rising political polarization. This concern is central to the echo chamber and filter…
By linking to external websites, Wikipedia can act as a gateway to the Web. To date, however, little is known about the amount of traffic generated by Wikipedia's external links. We fill this gap in a detailed analysis of usage logs…
Research on social-media platforms has tended to rely on textual analysis to perform research tasks. While text-based approaches have significantly increased our understanding of online behavior and social dynamics, they overlook features…
CAPTCHAs are commonly used to distinguish between human and bot users on the web. However, despite having various types of CAPTCHAs, there are still concerns about their security and usability. To address these concerns, we surveyed over…
This paper studies the dynamics of opinion formation and polarization in social media. We investigate whether users' stance concerning contentious subjects is influenced by the online discussions they are exposed to and interactions with…
Browser fingerprinting is a pervasive online tracking technique used increasingly often for profiling and targeted advertising. Prior research on the prevalence of fingerprinting heavily relied on automated web crawls, which inherently…
As the Internet grows in importance, it is vital to develop methods and techniques for educating end-users to improve their awareness of online privacy. Web-based education tools have been proven effective in many domains and have been…
The purpose of this study is to analyse the correlation between content and traffic of 21,485 academic websites (universities and research institutes). The achieved result is used as an indicator which shows the performance of the websites…
Web traffic is a valuable data source, typically used in the marketing space to track brand awareness and advertising effectiveness. However, web traffic is also a rich source of information for cybersecurity monitoring efforts. To better…
Social movements use social computing systems to complement offline mobilizations, but prior literature has focused almost exclusively on movement actors' use of social media. In this paper, we analyze participation and attention to topics…
In recent years, the influence of cognitive effects and biases on users' thinking, behaving, and decision-making has garnered increasing attention in the field of interactive information retrieval. The decoy effect, one of the main…
Carousels have become the de-facto standard user interface in online services. However, there is a lack of research in carousels, particularly examining how recommender systems may be designed differently than the traditional single-list…
To protect users' privacy, legislators have regulated the usage of tracking technologies, mandating the acquisition of users' consent before collecting data. Consequently, websites started showing more and more consent management modules --…
Data generated by users on digital platforms are a crucial resource for advocates and researchers interested in uncovering digital inequities, auditing algorithms, and understanding human behavior. Yet data access is often restricted. How…
Wikipedia has been turned into an immensely popular crowd-sourced encyclopedia for information dissemination on numerous versatile topics in the form of subscription free content. It allows anyone to contribute so that the articles remain…
The widespread adoption of online courses opens opportunities for the analysis of learner behaviour and for the optimisation of web-based material adapted to observed usage. Here we introduce a mathematical framework for the analysis of…