English
Related papers

Related papers: Using Neural Networks for Click Prediction of Spon…

200 papers

Retrieval models such as CLSM is trained on click-through data which treats each clicked query-document pair as equivalent. While training on click-through data is reasonable, this paper argues that it is sub-optimal because of its noisy…

Information Retrieval · Computer Science 2018-12-04 Nikit Begwani , Shrutendra Harsola , Rahul Agrawal

Feature interaction has been recognized as an important problem in machine learning, which is also very essential for click-through rate (CTR) prediction tasks. In recent years, Deep Neural Networks (DNNs) can automatically learn implicit…

Natural content and advertisement coexist in industrial recommendation systems but differ in data distribution. Concretely, traffic related to the advertisement is considerably sparser compared to that of natural content, which motivates…

Information Retrieval · Computer Science 2024-08-30 Qi Liu , Xingyuan Tang , Jianqiang Huang , Xiangqian Yu , Haoran Jin , Jin Chen , Yuanhao Pu , Defu Lian , Tan Qu , Zhe Wang , Jia Cheng , Jun Lei

Sponsored product advertisements constitute a major revenue source for online marketplaces such as Amazon, Walmart, and Alibaba. A key operational challenge in these systems lies in the Sponsored Listings Ranking (SLR) problem, that is,…

General Economics · Economics 2025-11-13 Haihao Lu , Luyang Zhang , Yuting Zhu

Convolutional neural networks (CNNs) are a representative class of deep learning algorithms including convolutional computation that perform translation-invariant classification of input data based on their hierarchical architecture.…

Machine Learning · Computer Science 2023-03-14 Zihao Guo , Yueying Cao

Advertising is critical to many online e-commerce platforms such as e-Bay and Amazon. One of the important signals that these platforms rely upon is the click-through rate (CTR) prediction. The recent popularity of multi-modal sharing…

Social and Information Networks · Computer Science 2021-09-07 Li He , Hongxu Chen , Dingxian Wang , Jameel Shoaib , Philip Yu , Guandong Xu

We study information design in click-through auctions, in which the bidders/advertisers bid for winning an opportunity to show their ads but only pay for realized clicks. The payment may or may not happen, and its probability is called the…

Computer Science and Game Theory · Computer Science 2024-04-23 Junjie Chen , Minming Li , Haifeng Xu , Song Zuo

Click-through-rate (CTR) prediction has an essential impact on improving user experience and revenue in e-commerce search. With the development of deep learning, graph-based methods are well exploited to utilize graph structure extracted…

Information Retrieval · Computer Science 2024-07-08 Pipi Peng , Yunqing Jia , Ziqiang Zhou , murmurhash , Zichong Xiao

Learning-to-rank (LTR) is a set of supervised machine learning algorithms that aim at generating optimal ranking order over a list of items. A lot of ranking models have been studied during the past decades. And most of them treat each…

Information Retrieval · Computer Science 2020-06-09 RuiXing Wang , Kuan Fang , RiKang Zhou , Zhan Shen , LiWen Fan

Cross-domain CTR (CDCTR) prediction is an important research topic that studies how to leverage meaningful data from a related domain to help CTR prediction in target domain. Most existing CDCTR works design implicit ways to transfer…

Information Retrieval · Computer Science 2024-02-20 Xu Chen , Zida Cheng , Jiangchao Yao , Chen Ju , Weilin Huang , Jinsong Lan , Xiaoyi Zeng , Shuai Xiao

Data sparsity is an important issue for click-through rate (CTR) prediction, particularly when user-item interactions is too sparse to learn a reliable model. Recently, many works on cross-domain CTR (CDCTR) prediction have been developed…

Information Retrieval · Computer Science 2023-05-10 Xu Chen , Zida Cheng , Shuai Xiao , Xiaoyi Zeng , Weilin Huang

Click-through rate (CTR) prediction aims to predict the probability that the user will click an item, which has been one of the key tasks in online recommender and advertising systems. In such systems, rich user behavior (viz. long- and…

Information Retrieval · Computer Science 2023-06-21 Huinan Sun , Guangliang Yu , Pengye Zhang , Bo Zhang , Xingxing Wang , Dong Wang

Traditional Deep Learning Recommendation Models (DLRMs) face increasing bottlenecks in performance and efficiency, often struggling with generalization and long-sequence modeling. Inspired by the scaling success of Large Language Models…

Predicting the price of used vehicles is a more interesting and needed problem by many users. Vehicle price prediction can be a challenging task due to the high number of attributes that should be considered for accurate prediction. The…

Machine Learning · Computer Science 2023-08-22 Auwal Tijjani Amshi

A commonly used technique for managing AI complexity in real-time strategy (RTS) games is to use action and/or state abstractions. High-level abstractions can often lead to good strategic decision making, but tactical decision quality may…

Artificial Intelligence · Computer Science 2017-09-12 Nicolas A. Barriga , Marius Stanescu , Michael Buro

Recently, neural models for information retrieval are becoming increasingly popular. They provide effective approaches for product search due to their competitive advantages in semantic matching. However, it is challenging to use…

Information Retrieval · Computer Science 2019-01-25 Yuan Zhang , Dong Wang , Yan Zhang

The purpose of the Switching Detection Challenge in the 2013 WSCD workshop was to predict users' search engine swithcing actions given records about search sessions and logs.Our solution adopted the powerful prediction model Adpredictor and…

Information Retrieval · Computer Science 2013-03-12 Heng Gao , Yongbao Li , Qiudan Li , Daniel Zeng

Widespread applications of deep learning have led to a plethora of pre-trained neural network models for common tasks. Such models are often adapted from other models via transfer learning. The models may have varying training sets,…

Machine Learning · Computer Science 2019-03-06 Nirmit Desai , Linsong Chu , Raghu K. Ganti , Sebastian Stein , Mudhakar Srivatsa

In this work, we use the artificial neural network (ANN) method to study and predict the distribution of strong coupling constants by fitting the existing data. Our approach takes advantage of the ability of ANN to learn complex nonlinear…

High Energy Physics - Phenomenology · Physics 2023-06-12 Xiao-Yun Wang , Chen Dong , Quanjin Wang

Artificial Neural Networks (ANN) have been popularized in many science and technological areas due to their capacity to solve many complex pattern matching problems. That is the case of Virtual Screening, a research area that studies how to…

Neural and Evolutionary Computing · Computer Science 2020-06-05 Christian F. Frasser , Carola de Benito , Vincent Canals , Miquel Roca , Pedro J. Ballester , Josep L. Rossello