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Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online content providers and publishers because web advertising…

Information Retrieval · Computer Science 2012-07-04 Shuai Yuan , Ahmad Zainal Abidin , Marc Sloan , Jun Wang

This paper analyses role of internet in marketing and its influences on business decision-making process. It explains how the decision maker collect variety of information about customers through internet and analysis this data to better…

Computers and Society · Computer Science 2021-01-18 Tanzila Saba

Online advertising in E-commerce platforms provides sellers an opportunity to achieve potential audiences with different target goals. Ad serving systems (like display and search advertising systems) that assign ads to pages should satisfy…

Machine Learning · Computer Science 2019-10-09 Chao Wei , Weiru Zhang , Shengjie Sun , Fei Li , Xiaonan Meng , Yi Hu , Hao Wang

In online advertising markets, budget-constrained advertisers acquire ad placements through repeated bidding in auctions on various platforms. We present a strategy for bidding optimally in a set of auctions that may or may not be…

Computer Science and Game Theory · Computer Science 2023-06-14 Fransisca Susan , Negin Golrezaei , Okke Schrijvers

Article about transformation of methods of remote sales in the conditions of e-commerce. The author classifies and analyzes features of new methods of electronic sales in the virtual environment.

Computers and Society · Computer Science 2015-05-14 Mikhail Kaluzhsky

We characterize the statistical properties of a large number of agents on two major online auction sites. The measurements indicate that the total number of bids placed in a single category and the number of distinct auctions frequented by…

Statistical Mechanics · Physics 2009-11-10 I. Yang , H. Jeong , B. Kahng , A. -L. Barabasi

This paper aims to investigate and achieve seller-side fairness within online marketplaces, where many sellers and their items are not sufficiently exposed to customers in an e-commerce platform. This phenomenon raises concerns regarding…

Previous research has directly studied whether on-line retailing is more competitive than conventional retail markets. The evidence from books and music CDs is mixed. Here, I use an indirect approach to compare the competitiveness of…

Other Computer Science · Computer Science 2007-05-23 Ivan Png

Museum stores represent integral parts of the museums that have also a lot to benefit from a successful presence on the web arena. In addition to traditional web sites, carefully designed electronic commerce (e-commerce) sites may increase…

Networking and Internet Architecture · Computer Science 2010-12-22 Konstantina Zafeiri , Damianos Gavalas , Aikaterini Balla

In economics, there are many ways to describe the interaction between a "seller" and a "buyer". The most common one, with which we interact almost every day, is selling for a fixed price. This option is perfect for selling a mass product,…

General Finance · Quantitative Finance 2024-07-10 O. A. Malafeyev , I. E. Khomenko

Analysis of algorithms with complete knowledge of its inputs is sometimes not up to our expectations. Many times we are surrounded with such scenarios where inputs are generated without any prior knowledge. Online Algorithms have found…

Computational Engineering, Finance, and Science · Computer Science 2015-06-11 Sandeep Kumar , Deepak Garg

Matching, capturing allocation of items to unit-demand buyers, or tasks to workers, or pairs of collaborators, is a central problem in economics. Indeed, the growing prevalence of matching-based markets, many of which online in nature, has…

Data Structures and Algorithms · Computer Science 2024-07-09 Zhiyi Huang , Zhihao Gavin Tang , David Wajc

This paper describes an optimization model for setting bid levels for certain types of advertisements on web pages. This model is non-convex, but we are able to obtain optimal or near-optimal solutions rapidly using branch and cut…

Discrete Mathematics · Computer Science 2007-06-27 Ralphe Wiggins , John A. Tomlin

Computing market equilibria is a problem of both theoretical and applied interest. Much research to date focuses on the case of static Fisher markets with full information on buyers' utility functions and item supplies. Motivated by…

Computer Science and Game Theory · Computer Science 2021-10-05 Yuan Gao , Christian Kroer , Alex Peysakhovich

E-commerce is an emerging technology. Impact of this new technology is getting clearer with time and results are tangible to the user community. In this paper we have tried to focus some of its issues like paradigms, infrastructure…

Computers and Society · Computer Science 2011-02-04 Debajyoti Mukhopadhyay , Sangeeta Mishra

In the current digital age of the Internet, with ever-growing networks and data-driven business models, digital platforms and especially marketplaces are becoming increasingly important. These platforms focus primarily on digital businesses…

Computers and Society · Computer Science 2020-05-06 Tobias Kölbel , Daniel Kunz

The effectiveness of advertising in e-commerce largely depends on the ability of merchants to bid on and win impressions for their targeted users. The bidding procedure is highly complex due to various factors such as market competition,…

Information Retrieval · Computer Science 2023-12-29 Artem Betlei , Mariia Vladimirova , Mehdi Sebbar , Nicolas Urien , Thibaud Rahier , Benjamin Heymann

This paper addresses the question of how much to bid to maximize the profit when trading in two electricity markets: the hourly Day-Ahead Auction and the quarter-hourly Intraday Auction. For optimal coordinated bidding many price scenarios…

Statistical Finance · Quantitative Finance 2026-01-27 Michał Narajewski , Florian Ziel

After the Internet and the World Wide Web have become popular and widely-available, the electronically stored online interactions of individuals have fast emerged as a challenge for researchers and, perhaps even faster, as a source of…

Social and Information Networks · Computer Science 2012-08-23 Matus Medo

Due to popularization of internet and e-commerce, more and more people getting involved in online shopping market. A large number of companies have been transferred to the internet where online customers have been increased due to easy…

Cryptography and Security · Computer Science 2024-06-25 Siddiqui Muhammad Yasir , Alam Gir , Jenny Lundberg