Related papers: Retargeting Without Tracking
E-commerce platforms are rolling out ambitious targeted advertising initiatives that rely on merchants sharing customer data with each other via the platform. Yet current platform designs fail to address participating merchants' concerns…
Online advertising, as the vast market, has gained significant attention in various platforms ranging from search engines, third-party websites, social media, and mobile apps. The prosperity of online campaigns is a challenge in online…
Data mining services require accurate input data for their results to be meaningful, but privacy concerns may influence users to provide spurious information. To encourage users to provide correct inputs, we recently proposed a data…
Email tracking allows email senders to collect fine-grained behavior and location data on email recipients, who are uniquely identifiable via their email address. Such tracking invades user privacy in that email tracking techniques gather…
Consumers frequently interact with reputation systems to rate products, services, and deliveries. While past research extensively studied different conceptual approaches to realize such systems securely and privacy-preservingly, these…
Modern e-commerce services frequently target customers with incentives or interventions to engage them in their products such as games, shopping, video streaming, etc. This customer engagement increases acquisition of more customers and…
To protect users' privacy, legislators have regulated the usage of tracking technologies, mandating the acquisition of users' consent before collecting data. Consequently, websites started showing more and more consent management modules --…
Digital commerce thrives on advertising, with many of the largest technology companies relying on it as a significant source of revenue. However, in the context of information-seeking behavior, such as search, advertising may degrade the…
Online users generate tremendous amounts of data. To better serve users, it is required to share the user-related data among researchers, advertisers and application developers. Publishing such data would raise more concerns on user…
Index coding employs coding across clients within the same broadcast domain. This typically assumes that all clients learn the coding matrix so that they can decode and retrieve their requested data. However, learning the coding matrix can…
We propose an incentive mechanism for the sponsored content provider market in which the communication of users can be represented by a graph and the private information of the users is assumed to have a continuous distribution function.…
Email is a private medium of communication, and the inherent privacy constraints form a major obstacle in developing effective spam filtering methods which require access to a large amount of email data belonging to multiple users. To…
Protecting personal information privacy has become a controversial issue among online social network providers and users. Most social network providers have developed several techniques to decrease threats and risks to the users privacy.…
In this paper, we study the problem of allocating ads to users through the viral-marketing lens. Advertisers approach the host with a budget in return for the marketing campaign service provided by the host. We show that allocation that…
Privacy Shielding against Mass Surveillance provides a step by step tactical approach to protecting the privacy of all the users of the internet from mass surveillance programs by the governments and other state agencies. Protection of…
Coded caching is a technique that leverages locally cached contents at the end users to reduce the network's peak-time communication load. Coded caching has been shown to achieve significant performance gains compared to uncoded schemes and…
To partly address people's concerns over web tracking, Google has created the Ad Settings webpage to provide information about and some choice over the profiles Google creates on users. We present AdFisher, an automated tool that explores…
Advertising, long the financial mainstay of the web ecosystem, has become nearly ubiquitous in the world of mobile apps. While ad targeting on the web is fairly well understood, mobile ad targeting is much less studied. In this paper, we…
HTTP client hints are a set of standardized HTTP request headers designed to modernize and potentially replace the traditional user agent string. While the user agent string exposes a wide range of information about the client's browser and…
AI-based face recognition, i.e., the re-identification of individuals within images, is an already well established technology for video surveillance, for user authentication, for tagging photos of friends, etc. This paper demonstrates that…