Related papers: Retargeting Without Tracking
Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number…
The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…
Numerous surveys have shown that Web users are concerned about the loss of privacy associated with online tracking. Alarmingly, these surveys also reveal that people are also unaware of the amount of data sharing that occurs between ad…
On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and…
Recommendation systems form the center piece of a rapidly growing trillion dollar online advertisement industry. Even with numerous optimizations and approximations, collaborative filtering (CF) based approaches require real-time…
The growth in the use of online advertising to foster brand awareness over recent years is largely attributable to the ubiquity of social media. One pivotal technology contributing to the success of online brand advertising is frequency…
Today, targeted online advertising relies on unique identifiers assigned to users through third-party cookies--a practice at odds with user privacy. While the web and advertising communities have proposed solutions that we refer to as…
In the last decade, the advertisement market spread significantly in the web and mobile app system. Its effectiveness is also due thanks to the possibility to target the advertisement on the specific interests of the actual user, other than…
Online tracking is a widespread practice on the web with questionable ethics, security, and privacy concerns. While web tracking can offer personalized and curated content to Internet users, it operates as a sophisticated surveillance…
Personalized recommendations form an important part of today's internet ecosystem, helping artists and creators to reach interested users, and helping users to discover new and engaging content. However, many users today are skeptical of…
Being able to check whether an online advertisement has been targeted is essential for resolving privacy controversies and implementing in practice data protection regulations like GDPR, CCPA, and COPPA. In this paper we describe the…
Free content and services on the Web are often supported by ads. However, with the proliferation of intrusive and privacy-invasive ads, a significant proportion of users have started to use ad blockers. As existing ad blockers are radical…
People are becoming increasingly concerned with their online privacy, especially with how advertising companies track them across websites (a practice called cross-site tracking), as reconstructing a user's browser history can reveal…
Websites use third-party ads and tracking services to deliver targeted ads and collect information about users that visit them. These services put users' privacy at risk, and that is why users' demand for blocking these services is growing.…
Profiling users for the purpose of targeted advertisements or other kinds of personalization is very popular on the internet. But besides the benefits of individually tailored news feeds and shopping recommendation research has shown that…
This survey examines the most effective retrieval algorithms utilized in ad recommendation and content recommendation systems. Ad targeting algorithms rely on detailed user profiles and behavioral data to deliver personalized…
Ad targeting is getting more powerful with introduction of new tools, such as Custom Audiences, behavioral targeting, and Audience Insights. Although this is beneficial for businesses as it enables people to receive more relevant…
On the modern web, trackers and advertisers frequently construct and monetize users' detailed behavioral profiles without consent. Despite various studies on web tracking mechanisms and advertisements, there has been no rigorous study…
Browsing privacy solutions face an uphill battle to deployment. Many operate counter to the economic objectives of popular online services (e.g., by completely blocking ads) and do not provide enough incentive for users who may be subject…
Web tracking is a pervasive and opaque practice that enables personalized advertising, retargeting, and conversion tracking. Over time, it has evolved into a sophisticated and invasive ecosystem, employing increasingly complex techniques to…