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Complex contagions describe diffusion of behaviors in a social network in settings where spreading requires the influence by two or more neighbors. In a $k$-complex contagion, a cluster of nodes are initially infected, and additional nodes…

Data Structures and Algorithms · Computer Science 2014-08-12 Roozbeh Ebrahimi , Jie Gao , Golnaz Ghasemiesfeh , Grant Schoenebeck

Typically, contagion strength is modeled by a transmission rate $\lambda$, whereby all nodes in a network are treated uniformly in a mean-field approximation. However, local agents react differently to the same contagion based on their…

Physics and Society · Physics 2014-01-28 Pouya Manshour , Afshin Montakhab

Contagion processes on networks, including disease spreading, information diffusion, or social behaviors propagation, can be modeled as simple contagion, i.e. involving one connection at a time, or as complex contagion, in which multiple…

Physics and Society · Physics 2023-06-19 Giulia Cencetti , Diego Andrés Contreras , Marco Mancastroppa , Alain Barrat

Complex networks represent the natural backbone to study epidemic processes in populations of interacting individuals. Such a modeling framework, however, is naturally limited to pairwise interactions, making it less suitable to properly…

Physics and Society · Physics 2021-10-04 Sandeep Chowdhary , Aanjaneya Kumar , Giulia Cencetti , Iacopo Iacopini , Federico Battiston

Understanding how complex behaviors, opinions, and innovations spread in online social networks remains a central challenge in computational social science. Existing models of complex contagion typically rely on stylized threshold…

Social and Information Networks · Computer Science 2026-03-20 Saurabh Sharma , Ambuj Singh

Network structure can affect when and how widely new ideas, products, and behaviors are adopted. In widely-used models of biological contagion, interventions that randomly rewire edges (on average making them "longer") accelerate spread.…

Social and Information Networks · Computer Science 2023-08-22 Dean Eckles , Elchanan Mossel , M. Amin Rahimian , Subhabrata Sen

Behavioral adoptions are influenced by peers in different ways. While some individuals may change after a single incoming influence, others need multiple cumulated attempts. These two mechanism, known as the simple and the complex…

Physics and Society · Physics 2024-12-02 Elsa Andres , Romualdo Pastor-Satorras , Michele Starnini , Márton Karsai

Ideas, behaviors, and opinions spread through social networks. If the probability of spreading to a new individual is a non-linear function of the fraction of the individuals' affected neighbors, such a spreading process becomes a "complex…

Physics and Society · Physics 2023-08-30 Julian Kates-Harbeck , Michael M. Desai

In Kleinberg's small-world network model, strong ties are modeled as deterministic edges in the underlying base grid and weak ties are modeled as random edges connecting remote nodes. The probability of connecting a node $u$ with node $v$…

Social and Information Networks · Computer Science 2016-05-12 Wei Chen , Qiang Li , Xiaoming Sun , Jialin Zhang

We analytically determine when a range of abstract social contagion models permit global spreading from a single seed on degree-correlated random networks. We deduce the expected size of the largest vulnerable component, a network's…

Physics and Society · Physics 2013-05-29 Peter Sheridan Dodds , Joshua L. Payne

The spread of ideas across a social network can be studied using complex contagion models, in which agents are activated by contact with multiple activated neighbors. The investigation of complex contagions can provide crucial insights into…

Social and Information Networks · Computer Science 2015-03-19 Sergey Melnik , Jonathan A. Ward , James P. Gleeson , Mason A. Porter

An enduring challenge in contagion theory is that the pathways contagions follow through social networks exhibit emergent complexities that are difficult to predict using network structure. Here, we address this challenge by developing a…

Social and Information Networks · Computer Science 2025-10-08 Fabian Tschofenig , Douglas Guilbeault

We examine how the behaviour of high degree vertices in a network affects whether an infection spreads through communities or jumps between them. We study two stochastic susceptible-infected-recovered (SIR) processes and represent our…

Social and Information Networks · Computer Science 2019-03-04 Joshua Feldman , Jeannette Janssen

Global transport and communication networks enable information, ideas and infectious diseases now to spread at speeds far beyond what has historically been possible. To effectively monitor, design, or intervene in such epidemic-like…

Physics and Society · Physics 2020-02-13 Sam Moore , Tim Rogers

Empirical evidence reveals that contagion processes often occur with competition of simple and complex contagion, meaning that while some agents follow simple contagion, others follow complex contagion. Simple contagion refers to spreading…

Statistical Mechanics · Physics 2018-07-11 Byungjoon Min , Maxi San Miguel

Complex contagion models have been developed to understand a wide range of social phenomena such as adoption of cultural fads, the diffusion of belief, norms, and innovations in social networks, and the rise of collective action to join a…

Physics and Society · Physics 2018-07-04 Yong Zhuang , Osman Yağan

We study the growth of a directed network, in which the growth is constrained by the cost of adding links to the existing nodes. We propose a new preferential-attachment scheme, in which a new node attaches to an existing node i with…

Statistical Mechanics · Physics 2007-05-23 Volkan Sevim , Per Arne Rikvold

In this work we study diffusion in networks with community structure. We first replicate and extend work on networks with non-overlapping community structure. We then study diffusion on network models that have overlapping community…

Physics and Society · Physics 2015-03-19 Fergal Reid , Neil Hurley

Understanding how contagions (information, infections, etc) are spread on complex networks is important both from practical as well as theoretical point of view. Considerable work has been done in this regard in the past decade or so.…

Physics and Society · Physics 2015-06-05 Afshin Montakhab , Pouya Manshour

We study the $r$-complex contagion influence maximization problem. In the influence maximization problem, one chooses a fixed number of initial seeds in a social network to maximize the spread of their influence. In the $r$-complex…

Social and Information Networks · Computer Science 2022-06-15 Grant Schoenebeck , Biaoshuai Tao , Fang-Yi Yu
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