Related papers: Why Do You Spread This Message? Understanding User…
Social media have substantially altered the way brands and businesses advertise: Online Social Networks provide brands with more versatile and dynamic channels for advertisement than traditional media (e.g., TV and radio). Levels of…
Social media has become extremely influential when it comes to policy making in modern societies, especially in the western world, where platforms such as Twitter allow users to follow politicians, thus making citizens more involved in…
Information exchange and message diffusion have moved from traditional media to social media platforms. Messages on platforms such as Twitter have become the default mode of company communications replacing lengthier public announcements…
Social Media have been extensively used for commercial and political communication, besides their initial scope of providing an easy-to-use outlet to produce and consume user-generated content. Besides being a popular medium, Social Media…
There has been much effort on studying how social media sites, such as Twitter, help propagate information in different situations, including spreading alerts and SOS messages in an emergency. However, existing work has not addressed how to…
Consider a person trying to spread an important message on a social network. He/she can spend hours trying to craft the message. Does it actually matter? While there has been extensive prior work looking into predicting popularity of…
Businesses communicate using Twitter for a variety of reasons -- to raise awareness of their brands, to market new products, to respond to community comments, and to connect with their customers and potential customers in a targeted manner.…
Arguably one of the most important features of Twitter is the support for "retweets" or messages re-posted verbatim by a user that were originated by someone else. (This does not include modified tweets that sometimes are referred to as…
We study the relationship between the sentiment levels of Twitter users and the evolving network structure that the users created by @-mentioning each other. We use a large dataset of tweets to which we apply three sentiment scoring…
Twitter is increasingly used for political, advertising and marketing campaigns, where the main aim is to influence users to support specific causes, individuals or groups. We propose a novel methodology for mining and analyzing Twitter…
The use of social media platforms has been gradually increasing and fake news spreading is becoming an alarming issue nowadays. The spreading of fake news means disseminating false, confusing, and spurious information which hurts families,…
Online social media such as Twitter, Facebook, Wikis and Linkedin have made a great impact on the way we consume information in our day to day life. Now it has become increasingly important that we come across appropriate content from the…
With the advance of the Internet, ordinary users have created multiple personal accounts on online social networks, and interactions among these social network users have recently been tagged with location information. In this work, we…
Analysing sentiment of tweets is important as it helps to determine the users' opinion. Knowing people's opinion is crucial for several purposes starting from gathering knowledge about customer base, e-governance, campaigning and many more.…
In addition to more personalized content feeds, some leading social media platforms give a prominent role to content that is more widely popular. On Twitter, "trending topics" identify popular topics of conversation on the platform, thereby…
Social media users share their ideas, thoughts, and emotions with other users. However, it is not clear how online users would respond to new research outcomes. This study aims to predict the nature of the emotions expressed by Twitter…
The rise of a trending topic on Twitter or Facebook leads to the temporal emergence of a set of users currently interested in that topic. Given the temporary nature of the links between these users, being able to dynamically identify…
Social media have become the main vehicle of information production and consumption online. Millions of users every day log on their Facebook or Twitter accounts to get updates and news, read about their topics of interest, and become…
With the increasing use of online social networks as a source of news and information, the propensity for a rumor to disseminate widely and quickly poses a great concern, especially in disaster situations where users do not have enough time…
With the advancement of web technology and its growth, there is a huge volume of data present in the web for internet users and a lot of data is generated too. Internet has become a platform for online learning, exchanging ideas and sharing…