Related papers: Minimizing Seed Set Selection with Probabilistic C…
CMO Council reports that 71\% of internet users in the U.S. were influenced by coupons and discounts when making their purchase decisions. It has also been shown that offering coupons to a small fraction of users (called seed users) may…
In this paper, we study the adversarial attacks on influence maximization under dynamic influence propagation models in social networks. In particular, given a known seed set S, the problem is to minimize the influence spread from S by…
The problem of finding the optimal set of source nodes in a diffusion network that maximizes the spread of information, influence, and diseases in a limited amount of time depends dramatically on the underlying temporal dynamics of the…
We consider the Threshold Activation Problem (TAP): given social network $G$ and positive threshold $T$, find a minimum-size seed set $A$ that can trigger expected activation of at least $T$. We introduce the first scalable, parallelizable…
The diffusion of information, norms, and practices across a social network can be initiated by compelling a small number of seed individuals to adopt first. Strategies proposed in previous work either assume full network information or…
As a countermeasure against misinformation that undermines the healthy use of social media, a preventive intervention known as \textit{prebunking} has recently attracted attention in the field of psychology. Prebunking aims to strengthen…
Inspired by the famous Target Set Selection problem, we propose a new discrete model to simultaneously spread two opinions within a social network and perform an initial study of its complexity. Here, we are given a social network, a…
The problem of selecting an optimal seed set to maximise influence in networks has been a subject of intense research in recent years. However, despite numerous works addressing this area, it remains a topic that requires further…
The minimum dominating set problem has wide applications in network science and related fields. It consists of assembling a node set of global minimum size such that any node of the network is either in this set or is adjacent to at least…
Online influence maximization aims to maximize the influence spread of a content in a social network with unknown network model by selecting a few seed nodes. Recent studies followed a non-adaptive setting, where the seed nodes are selected…
Information cascade in online social networks can be rather negative, e.g., the spread of rumors may trigger panic. To limit the influence of misinformation in an effective and efficient manner, the influence minimization (IMIN) problem is…
The influence maximization (IM) problem aims at finding a subset of seed nodes in a social network that maximize the spread of influence. In this study, we focus on a sub-class of IM problems, where whether the nodes are willing to be the…
We consider the canonical problem of influence maximization in social networks. Since the seminal work of Kempe, Kleinberg, and Tardos, there have been two largely disjoint efforts on this problem. The first studies the problem associated…
For the purpose of propagating information and ideas through a social network, a seeding strategy aims to find a small set of seed users that are able to maximize the spread of the influence, which is termed as influence maximization…
Guiding users to actively expanding their online social circles is one of the primary strategies for enhancing user participation and growing online social networks. In this paper, we study the active friending problem which aims at…
Given a social network with nonuniform selection cost of the users, the problem of \textit{Budgeted Influence Maximization} (BIM in short) asks for selecting a subset of the nodes within an allocated budget for initial activation, such that…
Given a graph G, a budget k and a misinformation seed set S, Influence Minimization (IMIN) via node blocking aims to find a set of k nodes to be blocked such that the expected spread of S is minimized. This problem finds important…
The least cost influence maximization problem aims to determine minimum cost of partial (e.g., monetary) incentives initially given to the influential spreaders on a social network, so that these early adopters exert influence toward their…
The information flows among the people while they communicate through social media websites. Due to the dependency on digital media, a person shares important information or regular updates with friends and family. The set of persons on…
Influence Maximization (IM) in temporal graphs focuses on identifying influential "seeds" that are pivotal for maximizing network expansion. We advocate defining these seeds through Influence Propagation Paths (IPPs), which is essential for…