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Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…

Computer Science and Game Theory · Computer Science 2008-09-08 Hamed Amini , Moez Draief , Marc Lelarge

A long line of work in social psychology has studied variations in people's susceptibility to persuasion -- the extent to which they are willing to modify their opinions on a topic. This body of literature suggests an interesting…

Social and Information Networks · Computer Science 2018-01-29 Rediet Abebe , Jon Kleinberg , David Parkes , Charalampos E. Tsourakakis

The process of opinion formation through synthesis and contrast of different viewpoints has been the subject of many studies in economics and social sciences. Today, this process manifests itself also in online social networks and social…

Social and Information Networks · Computer Science 2013-02-01 Aristides Gionis , Evimaria Terzi , Panayiotis Tsaparas

Among different aspects of social networks, dynamics have been proposed to simulate how opinions can be transmitted. In this study, we propose a model that simulates the communication in an online social network, in which the posts are…

Social and Information Networks · Computer Science 2022-01-11 Henrique F. de Arruda , Felipe M. Cardoso , Guilherme F. de Arruda , Alexis R. Hernández , Luciano da F. Costa , Yamir Moreno

The interplay of social and strategic motivations in human interactions is a largely unexplored question in collective social phenomena. Whether individuals' decisions are taken in a pure strategic basis or due to social pressure without a…

Physics and Society · Physics 2014-09-19 Daniele Vilone , Jose J. Ramasco , Angel Sánchez , Maxi San Miguel

Competitive interactions represent one of the driving forces behind evolution and natural selection in biological and sociological systems. For example, animals in an ecosystem may vie for food or mates; in a market economy, firms may…

Physics and Society · Physics 2013-07-03 Jacobo Aguirre , David Papo , Javier M. Buldú

Recommendation systems represent an important tool for news distribution on the Internet. In this work we modify a recently proposed social recommendation model in order to deal with no explicit ratings of users on news. The model consists…

Physics and Society · Physics 2015-05-27 Dong Wei , Tao Zhou , Giulio Cimini , Pei Wu , Weiping Liu , Yi-Cheng Zhang

Opinion diffusion is a crucial phenomenon in social networks, often underlying the way in which a collective of agents develops a consensus on relevant decisions. The voter model is a well-known theoretical model to study opinion spreading…

Multiagent Systems · Computer Science 2024-03-14 Luca Becchetti , Vincenzo Bonifaci , Emilio Cruciani , Francesco Pasquale

The outcome of an election depends not only on which candidate is more popular, but also on how many of their voters actually turn out to vote. Here we consider a simple model in which voters abstain from voting if they think their vote…

Physics and Society · Physics 2021-12-01 Ekaterina Landgren , Jonas L. Juul , Steven H. Strogatz

Recent years saw an increased interest in modeling and understanding the mechanisms of opinion and innovation spread through human networks. Using analysis of real-world social data, researchers are able to gain a better understanding of…

Social and Information Networks · Computer Science 2016-03-29 Ajay Saini , Natasha Markuzon

We consider a coupled Polya's urn scheme for social dynamics on networks. Agents hold continuum-valued opinions on a two-state issue and randomly converse with their neighbors on a graph, agreeing on one of the two states. The probability…

Probability · Mathematics 2023-07-04 Andrew Melchionna

Viral campaigns are crucial methods for word-of-mouth marketing in social communities. The goal of these campaigns is to encourage people for activity. The problem of incentivised and non-incentivised campaigns is studied in the paper.…

Social and Information Networks · Computer Science 2013-03-12 Radosław Michalski , Jarosław Jankowski , Przemysław Kazienko

We study the effects of campaigning, where the society is partitioned into voter clusters and a diffusion process propagates opinions in a network connecting the clusters. Our model is very powerful and can incorporate many campaigning…

Multiagent Systems · Computer Science 2020-10-05 Piotr Faliszewski , Rica Gonen , Martin Koutecký , Nimrod Talmon

How an information spreads throughout a social network is a valuable knowledge sought by many groups such as marketing enterprises and political parties. If they can somehow predict the impact of a given message or manipulate it in order to…

Social and Information Networks · Computer Science 2015-10-07 Fabricio Olivetti de Franca , Denise Hideko Goya , Claudio Luis de Camargo Penteado

Mass Media outlets have occupied the central role of the political scenario, and are persuasive in the process of opinion formation of the citizens. In particular, the study of the relationship between Mass Media and behaviour of citizens…

Physics and Society · Physics 2019-10-02 Federico Albanese , Claudio J. Tessone , Viktoriya Semeshenko , Pablo Balenzuela

We investigate the novel problem of voting-based opinion maximization in a social network: Find a given number of seed nodes for a target campaigner, in the presence of other competing campaigns, so as to maximize a voting-based score for…

Social and Information Networks · Computer Science 2022-09-15 Arkaprava Saha , Xiangyu Ke , Arijit Khan , Laks V. S. Lakshmanan

Networked multi-agent dynamical systems have been used to model how individual opinions evolve over time due to the opinions of other agents in the network. Particularly, such a model has been used to study how a planning agent can be used…

Social and Information Networks · Computer Science 2026-03-19 Sheryl Paul , Leslie Cruz Juarez , Jyotirmoy V. Deshmukh , Ketan Savla

In many collective decision making situations, agents vote to choose an alternative that best represents the preferences of the group. Agents may manipulate the vote to achieve a better outcome by voting in a way that does not reflect their…

Computer Science and Game Theory · Computer Science 2019-12-03 Jaelle Scheuerman , Jason L. Harman , Nicholas Mattei , K. Brent Venable

The adaptive social learning paradigm helps model how networked agents are able to form opinions on a state of nature and track its drifts in a changing environment. In this framework, the agents repeatedly update their beliefs based on…

Social and Information Networks · Computer Science 2023-03-15 Valentina Shumovskaia , Mert Kayaalp , Mert Cemri , Ali H. Sayed

The spread of new ideas, behaviors or technologies has been extensively studied using epidemic models. Here we consider a model of diffusion where the individuals' behavior is the result of a strategic choice. We study a simple coordination…

Probability · Mathematics 2015-03-17 Marc Lelarge