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One of the fundamental principles driving diversity or homogeneity in domains such as cultural differentiation, political affiliation, and product adoption is the tension between two forces: influence (the tendency of people to become…

Computer Science and Game Theory · Computer Science 2015-10-28 David Kempe , Jon Kleinberg , Sigal Oren , Aleksandrs Slivkins

Probability models have been proposed in the literature to account for "intelligent" behavior in many contexts. In this paper, probability propagation is applied to model agent's motion in potentially complex scenarios that include goals…

Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…

Computer Science and Game Theory · Computer Science 2008-09-08 Hamed Amini , Moez Draief , Marc Lelarge

Threshold models of cascades in the social sciences and economics explain the spread of opinion and innovation due to social influence. In threshold cascade models, fads or innovations spread between agents as determined by their…

Physics and Society · Physics 2021-03-26 Fariba Karimi , Petter Holme

Decisions to pursue higher education are not fully explained by economic incentives, with social influence and peer effects playing a crucial, yet dynamically understudied, role. This paper develops a theoretical non-linear dynamics model…

General Economics · Economics 2026-04-06 Andrea Caravaggio , Marco Catola , Silvia Leoni

The question that how cultural variation emerges has drawn lots of interest in sociological inquiry. Sociologists predominantly study such variation through the lens of social contagion, which mostly attributes cultural variation to the…

Social and Information Networks · Computer Science 2020-11-17 Heng-Chien Liou , Hsuan-Wei Lee

Individual choices are either based on personal experience or on information provided by peers. The latter case, causes individuals to conform to the majority in their neighborhood. Such herding behavior may be very efficient in aggregating…

Physics and Society · Physics 2009-11-11 Philippe Curty , Matteo Marsili

This paper focuses on describing the impact of policy actions on individuals' opinions in the presence of social and external influences toward proposing preliminary nudging strategies to achieve a cost-effectiveness trade-off. To this end,…

Systems and Control · Electrical Eng. & Systems 2025-02-04 Valentina Breschi , Chiara Ravazzi , Paolo Frasca , Fabrizio Dabbene , Mara Tanelli

In this paper, we deal with distributed estimation problems in diffusion networks with heterogeneous nodes, i.e., nodes that either implement different adaptive rules or differ in some other aspect such as the filter structure or length, or…

Systems and Control · Computer Science 2017-09-05 Jesus Fernandez-Bes , Jerónimo Arenas-García , Magno T. M. Silva , Luis A. Azpicueta-Ruiz

A fundamental feature for understanding the diffusion of innovations through a social group is the manner in which we are influenced by our own social interactions. It is usually assumed that only direct interactions, those that form our…

Physics and Society · Physics 2024-07-08 Manuel Miranda , María Pereda , Angel Sánchez , Ernesto Estrada

Information and individual activities often spread globally through the network of social ties. While social contagion phenomena have been extensively studied within the framework of threshold models, it is common to make an assumption that…

Physics and Society · Physics 2023-06-07 Teruyoshi Kobayashi

For maximizing influence spread in a social network, given a certain budget on the number of seed nodes, we investigate the effects of selecting and activating the seed nodes in multiple phases. In particular, we formulate an appropriate…

Social and Information Networks · Computer Science 2015-02-24 Swapnil Dhamal , Prabuchandran K. J. , Y. Narahari

The spread of ideas across a social network can be studied using complex contagion models, in which agents are activated by contact with multiple activated neighbors. The investigation of complex contagions can provide crucial insights into…

Social and Information Networks · Computer Science 2015-03-19 Sergey Melnik , Jonathan A. Ward , James P. Gleeson , Mason A. Porter

Precise user and item embedding learning is the key to building a successful recommender system. Traditionally, Collaborative Filtering(CF) provides a way to learn user and item embeddings from the user-item interaction history. However,…

Information Retrieval · Computer Science 2019-04-24 Le Wu , Peijie Sun , Yanjie Fu , Richang Hong , Xiting Wang , Meng Wang

This paper investigates an optimal control problem for an adoption-opinion model that couples opinion dynamics with a compartmental adoption framework on a multilayer network to study the diffusion of sustainable behaviors. Adoption evolves…

Systems and Control · Electrical Eng. & Systems 2026-01-26 Martina Alutto , Qiulin Xu , Fabrizio Dabbene , Hideaki Ishii , Chiara Ravazzi

Cascade models are central to understanding, predicting, and controlling epidemic spreading and information propagation. Related optimization, including influence maximization, model parameter inference, or the development of vaccination…

Artificial Intelligence · Computer Science 2020-12-17 Rebekka Burkholz , John Quackenbush

Information cascades are ubiquitous in various social networking web sites. What mechanisms drive information diffuse in the networks? How does the structure and size of the cascades evolve in time? When and which users will adopt a certain…

Social and Information Networks · Computer Science 2015-12-29 Tao Wu , Leiting Chen , Xingping Xian , Yuxiao Guo

We consider the *adaptive influence maximization problem*: given a network and a budget $k$, iteratively select $k$ seeds in the network to maximize the expected number of adopters. In the *full-adoption feedback model*, after selecting…

Social and Information Networks · Computer Science 2022-06-15 Wei Chen , Binghui Peng , Grant Schoenebeck , Biaoshuai Tao

Diffusion models have risen as a promising approach to data-driven planning, and have demonstrated impressive robotic control, reinforcement learning, and video planning performance. Given an effective planner, an important question to…

Robotics · Computer Science 2023-10-17 Siyuan Zhou , Yilun Du , Shun Zhang , Mengdi Xu , Yikang Shen , Wei Xiao , Dit-Yan Yeung , Chuang Gan

Often in prediction tasks, the predictive model itself can influence the distribution of the target variable, a phenomenon termed performative prediction. Generally, this influence stems from strategic actions taken by stakeholders with a…

Machine Learning · Statistics 2025-04-14 Daniele Bracale , Subha Maity , Felipe Maia Polo , Seamus Somerstep , Moulinath Banerjee , Yuekai Sun