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Randomized experiments, or A/B tests are used to estimate the causal impact of a feature on the behavior of users by creating two parallel universes in which members are simultaneously assigned to treatment and control. However, in social…
Recent years have witnessed remarkable progress towards computational fake news detection. To mitigate its negative impact, we argue that it is critical to understand what user attributes potentially cause users to share fake news. The key…
Fads, product adoption, mobs, rumors, memes, and emergent norms are diverse social contagions that have been modeled as network cascades. Empirical study of these cascades is vulnerable to what we describe as the "opacity problem": the…
This paper reports the results of a series of field experiments designed to investigate how peer effects operate in a real work setting. Workers were hired from an online labor market to perform an image-labeling task and, in some cases, to…
Social identities are among the key factors driving behavior in complex societies. Signals of social identity are known to influence individual behaviors in the adoption of innovations. Yet the population-level consequences of identity…
I study peer effects that arise from irreversible decisions in the absence of a standard social equilibrium. I model a latent sequence of decisions in continuous time and obtain a closed-form expression for the likelihood, which allows to…
This paper investigates an optimal control problem for an adoption-opinion model that couples opinion dynamics with a compartmental adoption framework on a multilayer network to study the diffusion of sustainable behaviors. Adoption evolves…
In causal inference, interference refers to the phenomenon in which the actions of peers in a network can influence an individual's outcome. Peer effect refers to the difference in counterfactual outcomes of an individual for different…
How does social network structure amplify or stifle behavior diffusion? Existing theory suggests that when social reinforcement makes the adoption of behavior more likely, it should spread more -- both farther and faster -- on clustered…
Popular music streaming platforms offer users a diverse network of content exploration through a triad of affordances: organic, algorithmic and editorial access modes. Whilst offering great potential for discovery, such platform…
We introduce a new threshold model of social networks, in which the nodes influenced by their neighbours can adopt one out of several alternatives. We characterize the graphs for which adoption of a product by the whole network is possible…
Opinion leaders are ubiquitous in both online and offline social networks, but the impacts of opinion leaders on social behavior contagions are still not fully understood, especially by using a mathematical model. Here we generalize the…
I examine the consequences of modelling contagious influence in a social network with incomplete edge information, namely in the situation where each individual may name a limited number of friends, so that extra outbound ties are censored.…
We consider SIS contagion processes over networks where, a classical assumption is that individuals' decisions to adopt a contagion are based on their immediate neighbors. However, recent literature shows that some attributes are more…
Online health communities offer the promise of support benefits to users, in particular because these communities enable users to find peers with similar experiences. Building mutually supportive connections between peers is a key…
User participation in online communities is driven by the intertwinement of the social network structure with the crowd-generated content that flows along its links. These aspects are rarely explored jointly and at scale. By looking at how…
Social media platforms mediate professional communication, political expression, and community formation, making the rare instances when users collectively abandon an incumbent platform particularly consequential. Strong network effects…
Collaborative filtering analyzes user preferences for items (e.g., books, movies, restaurants, academic papers) by exploiting the similarity patterns across users. In implicit feedback settings, all the items, including the ones that a user…
Our network of acquaintances determines how we get exposed to ideas, products, or cultural artworks (books, music, movies, etc.). Though this principle is part of our common sense, little is known about the specific pathways through which…
The growing reliance on online services underscores the crucial role of recommendation systems, especially on social media platforms seeking increased user engagement. This study investigates how recommendation systems influence the impact…