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In this study, we delve into the intricate relationships between diabetes and a range of health indicators, with a particular focus on the newly added variable of income. Utilizing data from the 2015 Behavioral Risk Factor Surveillance…
Saudi Arabia faced a swift economic growth and societal transformation under Vision 2030. This offers a unique opportunity to track emerging trends in the region, which will ultimately pave the way for new business and investment…
Eating behaviors among a large population of children are studied as a dynamic process driven by nonlinear interactions in the sociocultural school environment. The impact of food association learning on diet dynamics, inspired by a pilot…
Given only aggregate choice data and limited information about how menus are distributed across the population, we describe what can be inferred robustly about the distribution of preferences (or more general decision rules). We strengthen…
We explore the social and contextual factors that influence the outcome of person-to-person music recommendations and discovery. Specifically, we use data from Spotify to investigate how a link sent from one user to another results in the…
Many recent studies have investigated social biases in LLMs but brand bias has received little attention. This research examines the biases exhibited by LLMs towards different brands, a significant concern given the widespread use of LLMs…
Food and drink are two of the most basic needs of human beings. However, as society evolved, food and drink became also a strong cultural aspect, being able to describe strong differences among people. Traditional methods used to analyze…
Social media has had a significant impact on our individual lives, including our behavior regarding the purchasing of daily products. This study investigates the factors influencing Omani nationals' intentions to obtain products via social…
One of the fundamental principles driving diversity or homogeneity in domains such as cultural differentiation, political affiliation, and product adoption is the tension between two forces: influence (the tendency of people to become…
The diverse range of Internet enabled devices both mobile and fixed has not only impacted the global economy but the very fabric of human communications and lifestyles. The ease of access and lowered cost has enabled hitherto diametrically…
Instagram has become a key platform for global food brands to engage diverse audiences through visual storytelling. While previous research emphasizes content-based strategies, this study bridges the gap between content and context by…
In this paper a data mining approach for variable selection and knowledge extraction from datasets is presented. The approach is based on unguided symbolic regression (every variable present in the dataset is treated as the target variable…
Culture is core to human civilization, and is essential for human intellectual achievements in social context. Culture also influences how humans work together, perform particular task and overall lifestyle and dealing with other groups of…
Marketing is the way we ensure our sales are the best in the market, our prices the most accessible, and our clients satisfied, thus ensuring our brand has the widest distribution. This requires sophisticated and advanced understanding of…
As a mediator variable, self-confidence is one of the most effective elements of the decision-making process of consumer behaviour. This research has studied the effects of different aspects of consuming fashion on the self-confidence and…
In B2C Online services contexts where relationships between customers and service providers matter due to the lack of faceto- face interactions, uncertainty, intangibility, hyper competition, increasing risk of fraud and lack of trust.…
Understanding the dynamics of opinions, preferences and of culture as whole requires more use of empirical data than has been done so far. It is clear that an important role in driving this dynamics is played by social influence, which is…
With the proliferation of social activism online, brands face heightened pressure from consumers to publicly address these issues. Yet, the optimal brand response strategy (i.e., whether and how to respond) in these contexts remains…
Nutrition is a key determinant of long-term health, and social influence has long been theorized to be a key determinant of nutrition. It has been difficult to quantify the postulated role of social influence on nutrition using traditional…
Recommender systems have gained increasing attention to personalise consumer preferences. While these systems have primarily focused on applications such as advertisement recommendations (e.g., Google), personalized suggestions (e.g.,…