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Related papers: On the Stability of Generalized Second Price Aucti…

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The Generalized Second Price (GSP) auction is the primary auction used for monetizing the use of the Internet. It is well-known that truthtelling is not a dominant strategy in this auction and that inefficient equilibria can arise. In this…

Computer Science and Game Theory · Computer Science 2014-04-28 Ioannis Caragiannis , Christos Kaklamanis , Panagiotis Kanellopoulos , Maria Kyropoulou , Brendan Lucier , Renato Paes Leme , Éva Tardos

We present an extensive analysis of the key problem of learning optimal reserve prices for generalized second price auctions. We describe two algorithms for this task: one based on density estimation, and a novel algorithm benefiting from…

Machine Learning · Computer Science 2015-06-10 Mehryar Mohri , Andres Munoz Medina

In this work we introduce a new class of mechanisms composed of a traditional Generalized Second Price (GSP) auction and a fair division scheme, in order to achieve some desired level of fairness between groups of Bayesian strategic…

Computer Science and Game Theory · Computer Science 2022-10-19 Georgios Birmpas , Andrea Celli , Riccardo Colini-Baldeschi , Stefano Leonardi

In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the page. This gives rise to a bipartite matching market that is…

Computer Science and Game Theory · Computer Science 2008-07-09 Gagan Aggarwal , S. Muthukrishnan , David Pal , Martin Pal

The popular generalized second price (GSP) auction for sponsored search is built upon a separable model of click-through-rates that decomposes the likelihood of a click into the product of a "slot effect" and an "advertiser effect" --- if…

Computer Science and Game Theory · Computer Science 2014-10-14 Ruggiero Cavallo , Christopher A. Wilkens

The Generalized Second Price auction is the primary method by which sponsered search advertisements are sold. We study the performance of this auction under various equilibrium concepts. In particular, we demonstrate that the Bayesian Price…

Computer Science and Game Theory · Computer Science 2010-11-16 Brendan Lucier , Renato Paes Leme

We study the social efficiency of several well-known mechanisms for the allocation of a set of available (advertising) positions to a set of competing budget-constrained users (advertisers). Specifically, we focus on the Generalized Second…

Computer Science and Game Theory · Computer Science 2018-11-27 Alexandros A. Voudouris

After experimentation with other designs, the major search engines converged on the weighted, generalized second-price auction (wGSP) for selling keyword advertisements. Notably, this convergence occurred before position auctions were well…

Computer Science and Game Theory · Computer Science 2014-08-05 David R. M Thompson , Kevin Leyton-Brown

The all-pay auction, a classic competitive model, is widely applied in scenarios such as political elections, sports competitions, and research and development, where all participants pay their bids regardless of winning or losing. However,…

Theoretical Economics · Economics 2025-07-24 Yan Liu , Ying Qin , Zihe Wang

Recent work has addressed the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions so as to maximize revenue, most of which assume that pricing is done via a first-price auction. This does not…

Data Structures and Algorithms · Computer Science 2008-09-12 Yossi Azar , Benjamin Birnbaum , Anna R. Karlin , C. Thach Nguyen

This paper studies equilibrium quality of semi-separable position auctions (known as the Ad Types setting) with greedy or optimal allocation combined with generalized second-price (GSP) or Vickrey-Clarke-Groves (VCG) pricing. We make three…

Computer Science and Game Theory · Computer Science 2021-03-11 Hadi Elzayn , Riccardo Colini-Baldeschi , Brian Lan , Okke Schrijvers

We introduce a measure for the level of stability against coalitional deviations, called \emph{stability scores}, which generalizes widely used notions of stability in non-cooperative games. We use the proposed measure to compare various…

Computer Science and Game Theory · Computer Science 2012-02-10 Michal Feldman , Reshef Meir , Moshe Tennenholtz

We perform a simulation-based analysis of keyword auctions modeled as one-shot games of incomplete information to study a series of mechanism design questions. Our first question addresses the degree to which incentive compatibility fails…

Computer Science and Game Theory · Computer Science 2012-05-14 Yevgeniy Vorobeychik

The internet advertising market is a multi-billion dollar industry, in which advertisers buy thousands of ad placements every day by repeatedly participating in auctions. An important and ubiquitous feature of these auctions is the presence…

Computer Science and Game Theory · Computer Science 2022-10-11 Santiago Balseiro , Christian Kroer , Rachitesh Kumar

Since economic mechanisms are often applied to very different instances of the same problem, it is desirable to identify mechanisms that work well in a wide range of circumstances. We pursue this goal for a position auction setting and…

Computer Science and Game Theory · Computer Science 2013-07-22 Paul Duetting , Felix Fischer , David C. Parkes

This paper examines knapsack auctions as a method to solve the knapsack problem with incomplete information, where object values are private and sizes are public. We analyze three auction types-uniform price (UP), discriminatory price (DP),…

Computer Science and Game Theory · Computer Science 2024-05-02 Peyman Khezr , Vijay Mohan , Lionel Page

Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. Currently, the most popular auction for sponsored search is the "Generalized Second Price"…

Computer Science and Game Theory · Computer Science 2008-05-07 Gagan Aggarwal , Jon Feldman , S. Muthukrishnan , Martin Pal

Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first-price auction, which does not realistically model the Generalized…

Data Structures and Algorithms · Computer Science 2009-08-21 Yossi Azar , Benjamin Birnbaum , Anna R. Karlin , C. Thach Nguyen

Generalized Second Price (GSP) auctions are widely used by search engines today to sell their ad slots. Most search engines have supported broad match between queries and bid keywords when executing GSP auctions, however, it has been…

Computer Science and Game Theory · Computer Science 2014-04-16 Wei Chen , Di He , Tie-Yan Liu , Tao Qin , Yixin Tao , Liwei Wang

Motivated by sponsored search auctions, we study multi-unit auctions with budget constraints. In the mechanism we propose, Sort-Cut, understating budgets or values is weakly dominated. Since Sort-Cut's revenue is increasing in budgets and…

Computer Science and Game Theory · Computer Science 2011-03-03 I. Hafalir , R. Ravi , A. Sayedi
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